Panasonic Selects Demandware to Power European eCommerce Initiative

WOBURN, Mass., May 5 /PRNewswire/ -- Demandware Inc., the global leader in on-demand ecommerce, today announced that Panasonic Europe Ltd. has selected the Demandware® eCommerce Platform to power its online commerce business. Panasonic Europe will consolidate all of its European ecommerce operations on the Demandware Platform, beginning with the development of three new sites which are currently live, including shop.pansonic.de, shop.panasonic.be and shop.panasonic.co.uk, and additional sites to follow.

Panasonic is a worldwide manufacturer of electronic products which are marketed and distributed on a global scale. Demandware was selected because it provides a flexible, scalable ecommerce platform that allows Panasonic in Europe to build many sites quickly from a common architecture, with the ability to continually deliver innovative country-specific consumer experiences. In addition, Demandware's on-demand model eliminates the need to invest and maintain costly, geographically dispersed IT infrastructure, giving Panasonic a cost-effective, secure solution for running a pan-European online business.

"With Demandware, we have a powerful ecommerce solution that allows us to reach new markets quickly, while significantly reducing our implementation costs. We're confident that Demandware is the right partner to help us execute our European ecommerce strategy," said Andre Galle, head of eCommerce, Panasonic Marketing Europe GmbH.

"We're honored to welcome Panasonic Europe, whose products are globally known for quality and innovation, to our client family. With our extensive international capabilities and experience, Demandware will empower Panasonic in Europe with the tools, the infrastructure and the support it needs to truly capitalize on the ecommerce opportunity. We look forward to a long partnership of profitable growth," said Jamus Driscoll, vice president of marketing at Demandware.

About Demandware, Inc.

The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Columbia Sportswear, Crocs, Frederick's of Hollywood, Hanover Direct, Jones Apparel Group, Lifetime Brands, Michaels Stores, Playmobil and Reitmans. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email [email protected].

SOURCE Demandware Inc.