Panasonic Eco Ad Campaign Launches in North America

Program Underscores Panasonic's Green Innovation Leadership

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Jun 10, 2011, 01:32 ET

SECAUCUS, N.J., June 10, 2011 /PRNewswire/ -- Panasonic Corporation of North America, a leader in the development of 3D and high definition television, will launch an advertising campaign to highlight Panasonic's growing leadership in green business innovation looking toward 2018, the 100th anniversary of the founding of its parent company, Panasonic Corporation.

The campaign is part of a larger global communications effort which will launch in the United States on June 10, and features ads in major news and business magazines, including Newsweek and Bloomberg BusinessWeek, as well as television commercials on the National Geographic Channel and Bloomberg TV. The ads will emphasize the importance of pursuing a sustainable future and will highlight some of Panasonic's own eco initiatives.

Panasonic's corporate eco commitment to further reduce CO2 emissions, increase resource recycling, save and reuse water and raise environmental consciousness is the subject of a series of 30 and 60-second commercials airing during the National Geographic Channel's series "The World Heritage Special" -- a monthly program which explores the world's natural and cultural wonders including the Taj Mahal, Machu Picchu, Yellowstone National Park and Stonehenge. The series will run through May 2012 and will be seen in more than 370 million homes across National Geographic Channel's global network including the United States.

Further, Panasonic Eco advertising will appear on Bloomberg TV, together with supporting print ads running in Bloomberg BusinessWeek magazine and in online banners that will link visitors to Panasonic's comprehensive eco site -- www.panasonic.net/green_innovation.

The Panasonic commercials feature famed soprano Sarah Brightman -- the voice behind Panasonic's corporate anthem "Shall Be Done" -- and they tie-in Panasonic's recently announced strategic partnership for the protection of the UNESCO World Heritage sites. The United Nations Educational, Scientific and Cultural Organization (UNESCO) leads efforts to preserve cultural and natural heritage sites of outstanding universal value for future generations. More information on the Panasonic-UNESCO sponsorship can be found at http://panasonic.net/worldheritage and the Panasonic Facebook fan page www.facebook.com/worldheritage.with.panasonic.

The ad campaign also incorporates a series of print ads that will run monthly in Newsweek magazine which will profile the daily eco-activities of individual Panasonic employees from around the world and spotlight the company's eco-focused products and programs, including Panasonic's environmental education initiative, solar panels, batteries and recycling programs.

"Launching this global campaign on the importance of sustainability and our efforts to grow our leadership in green business is a strong statement by Panasonic," said Peter Fannon, Panasonic's Vice President, Technology Policy. "In countries around the world, including the United States and Canada, this campaign will be a powerful platform for illuminating Panasonic's deep eco commitment, and best-in-class business practices for developing new green products."

About Panasonic Corporation of North America

Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad line of digital and other electronics products for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation (NYSE: PC), and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. Panasonic recently announced that it will relocate its North American headquarters to Newark, NJ in 2013 as part of is plans to reduce the size of its carbon emissions footprint. Information about Panasonic and its products is available at www.panasonic.com and its Full HD 3D site at www.panasonic.com/3D. Additional company information for journalists is also available at www.panasonic.com/pressroom.

SOURCE Panasonic