Oxford College of Marketing Invites you to Join The Biggest Global Online Business Strategy Game

OXFORD, England, April 12, 2010 /PRNewswire/ --

- Get in the Mood for a Summer of Sport by Playing the Big Marketing Game

- The Game Will Run From the 4th - 21st May 2010

To help get ready for a major sporting summer, Market2win, The Oxford College of Marketing and the Chartered Institute of Marketing have teamed up to run a special Big Marketing Game. We aim to give as many people as possible the opportunity to develop their strategic marketing skills - a vital requirement for business leadership.

    The prizes:

    - The captain of the winning team will get a FREE year of CAM
      studying membership from CAM Digital Qualifications (see
      http://www.camfoundation.com/) and become a Market2win Game Master
    - All players in the winning team will get a personal certificate
      signed by Professor Malcolm McDonald (see
      http://www.market2win.com/directors.php) as permanent proof of their
      success and a great differentiator for their CV
    - The captain of the second placed team will get GBP50.00 of book
      vouchers from the Chartered Institute of Marketing (see
      http://www.cim.co.uk/shop/home.aspx) and an opportunity to become a
      Market2win Game Master
    - The captain of the third placed team will get GBP100 off a
      Chartered Institute of Marketing course run by Oxford College of
      Marketing and an opportunity to become a Market2win Game Master
    - The captain of the team placed fourth will get a months free
      access to http://www.oxlearn.com - 21 hours worth professional
      marketing training videos
    - Only Marketing Jobs will offer the captain of the team placed
      fifth two VIP tickets to the most appropriate (geographically) Linkup
      events - networking for marketing professionals (
      http://blog.onlymarketingjobs.com/events/) AND a complimentary bottle
      of champagne of course!

Everyone who plays the game will get vital experience in learning and practicing the skills necessary for strategic leadership. The Market2win Game is used with senior leaders in corporations as well as some of the top business schools in the UK.

The game will run from the 4th - 21st May 2010.

Because it all happens online you can login at anytime, anywhere to fit around your existing commitments. There is no minimum time requirement. The more time you put in, the better your chances of winning!

Please note, you will be working in teams and will be required to share your email address with your other team players so that you can coordinate your strategic thinking and decision-making. The players in each team will choose their captain. This is a great way to network with top business professionals and many of our players are senior marketing executives with over 10 years of experience in business.

To register, just spend GBP20.00 or more on the Market2win website by the 28th April 2010 and you will automatically be entered for free! The money can be spent on some of the best videos, books, tools or articles you will find on strategic marketing and strategic account management. Simply go to http://www.market2win.com to find out more.

Still not sure? This is what past players say about the game:

"Market2win is a brilliant game which I would recommend to everyone in marketing. I have learnt so much in the 7 weeks I played the game. I gained an in-depth understanding of SWOT, Segmentation, Key Buying Factors and Value Proposition. The simulator allows you to see in real time what impact the decision you make have on your business. When I started the game I was job hunting, the skills I learnt gave me the confidence to apply for a marketing job which I got. I will be applying what I have learnt in my new job. Coming from an IT background I must say the simulator interface is very impressive. I like the feedback we received at the end of each week and also the reading material you provided. Thanks!!!!"

- Gathoni, CRM Executive, UK

"Playing the game was a good experience for me and would be the same for any strategic marketer or market strategy student. Comparing it to other simulation games I did during my studies and training, I believe the Market2win game is much more strategic and more customer oriented than similar games which are more sales oriented in nature. This game makes the player feel the importance of both long-term and short-term decisions and focuses more on value propositions to customers."

- Hussam, Marketing Manager, Jordan

"The Market2Win game is an excellent tool for testing and developing your marketing abilities at strategic level. Having only recently gained the CIM Postgrad Diploma, it helped me use my new skills in a highly competitive market and provided confidence in achieving a winning position."

- Kevin, Special Markets Manager, UK

"I truly recommend this game to all marketing professionals"

- Pedro, Business Development Consultant, Poland

"Market2Win is an excellent opportunity for anyone currently involved or with an interest in strategic marketing. Players will benefit from actually applying a SWOT analysis, BCG Matrix, DPM and Segmentation to their virtual organisation. In an ever changing market and with competitors competing for market share and profitability, Key Buying Factors and Value Propositions must be consistently reviewed to stay ahead and satisfy your shareholders! The simulator is very user friendly and intuitive and the feedback after each period closes was exceptional. Highly recommended and great fun. Thank you."

- Jason, Sales Manager, UK

"What I liked about the game was mainly the competition and seeing the results at the end of each period. That was pushing me to do more and to keep on trying to catch competitors on their segments and to strengthen my position on my own segments. The value proposition as much as other information about the product, profitability of my company and its competitors is very clear and understandable. It was easy for me to manage and use."

- Kaouther, Marketing Lecturer, Tunisia

"This was a wonderful concept and an awesome opportunity for us. Thank you Market2win!"

"I had fun like anything and apart from that learned segmentation, targeting, positioning and marketing education - all part of one programme...10: 10!"

- Rubradir Ghanti and Vipus Singal, MBA students, UK

Notes to editors

About Oxford College of Marketing

Oxford College of Marketing is the largest CIM accredited Marketing Colleges in the UK with Distance Learning students coming to them from all over the world. With study centres in London, Birmingham, Uxbridge, High Wycombe, Croydon, Gatwick, Milton Keynes, Liverpool, Reading, Brighton, Sheffield, and of course Oxford, the College has been running qualification Chartered Institute of Marketing (CIM) courses since 1997, with superb student results. The College offers CAM courses including the new Digital Qualifications, CIM Introductory Certificate, Professional Certificate, Diploma and the Chartered Postgraduate Diploma qualifications through a number of study options, including distance learning, as well as short and one-day marketing courses and tailored in-house training programmes.

For further information contact [email protected] +44(0)1865-515255

http://www.oxfordcollegeofmarketing.ac.uk

About Oxlearn.com

Oxford Learning Lab brings top business school professors and trainers to you through an amazing series of marketing videos. Our speakers work on MBA and Business Management and Marketing programs with establishments such as Wharton, Madrid, Cranfield, Warwick, Aston, Portsmouth to mention just a few. A number of them are consultants for FTSE100 and Fortune 500 companies.

For further information email Giorgio Burlini at [email protected]

For videos on marketing training go to http://www.oxlearn.com

About Market2win

Market2win Limited is a specialist in strategic sales and marketing. Its Directors, Edmund Bradford and Professor Malcolm McDonald are recognized leaders in this field and have provided research, training and consulting to many of the world's leading companies. Malcolm is Emeritus Professor of Marketing at Cranfield University and has written over 40 books on the subject. Edmund has spent 15 years working with companies to develop and deliver sales and marketing strategies. He is a regular writer and speaker on the subject.

Contact [email protected] +44(0)1527-542530

http://www.market2win.com/

About The Chartered Institute of Marketing:

The Chartered Institute of Marketing is the leading international professional marketing body with some 45,000 members worldwide. First established in 1911 it has for almost a century defined the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals and businesses around the world. For more information please visit: http://www.cim.co.uk

About Only Marketing Jobs

Only Marketing Jobs is rated as the No.1 niche UK career website displaying the latest marketing job vacancies from leading direct employers and specialist recruitment agencies. More than just a job advertising site though, they are prolific community builders and social media thought-leaders offering tangible value through their online groups, ( http://www.linkedin.com/groups?gid=1780141) events and award winning marketing blog. (http://blog.onlymarketingjobs.com/)

    Contact:

    Oxford College of Marketing [email protected]
    Market2Win [email protected]
    Oxford Learning Lab [email protected]

SOURCE Oxford College of Marketing Ltd