Owen Wilson To Serve As "Voice" Of TrueCar On TV, Radio And Internet Ads

"True Campaign" spots set to roll out mid-January 2015

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Jan 13, 2015, 08:00 ET

SANTA MONICA, Calif., Jan. 13, 2015 /PRNewswire/ -- Award-winning actor, producer and writer Owen Wilson lends his affable voice to a series of new broadcast spots for TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling platform. The campaign is aimed at promoting its mission of making the purchase process simple, fair and fun for modern consumers, especially millennials.

Wilson made his acting debut in the highly acclaimed feature Bottle Rocket (1996), which he also co-wrote. Additionally, Wilson earned co-writing credits on Rushmore (1998) and The Royal Tenenbaums (2001), for which he shared an Academy Award nomination for Best Original Screenplay. Wilson is currently starring in Night at the Museum 3.

"Our primary focus at TrueCar is to reintroduce trust into the car-buying process," said Scott Painter, TrueCar's chief executive officer and founder. "Placing such a distinct and trusted voice behind the TrueCar brand puts automakers in great company and in a position to win with modern car-buyers."

Tiny Rebellion, TrueCar's Santa Monica-based creative agency of record, developed the "True Campaign" spots. They reflect America's love affair with cars that's shared by TrueCar and Wilson. This campaign is also about showing that the future of buying a car can be as joyful as driving one.

True Campaign features a mix of 60-second, 30-second and 15-second spots running both on national cable and online. Using a broad mix of talent including real users -- and even dogs! -- the spots position TrueCar as the new way to buy a car.

The campaign touches upon key TrueCar themes:

Going Mobile: Buying a Car can actually be fun and easy -- "there's an app for that" and it's called TrueCar.
The Power of Information: TrueCar has the most comprehensive new car pricing information available. With TrueCar you can see what others paid for the same car you're searching for, giving you the confidence of knowing you're getting a great price.
The TrueCar Certified Dealer Difference: It's what makes the TrueCar experience unique. A network of dealers dedicated to providing transparency, no surprises and guaranteed savings.

About TrueCar
TrueCar, Inc. (NASDAQ: TRUE) is the negotiation-free car buying and selling platform. TrueCar enables a negotiation-free car buying experience by giving buyers transparent insight into what others actually paid (price confidence), upfront pricing information (price discovery), and access to a network of trusted TrueCar Certified Dealers who provide guaranteed savings certificates and seamlessly complete the car purchase. The reality is that buying a car is painful and buyers fear they are going to overpay or be surprised with hidden fees. TrueCar's transparent upfront pricing information makes the car buying process simple so there are no surprises and buyers never overpay. TrueCar's mission is to make car buying simple, fair and fun. Its national network of more than 9,000 TrueCar Certified Dealers, including both new car franchise dealers and non-franchise dealers, is committed to providing negotiation-free savings off MSRP and upfront pricing information for all car-buyers, including members of some of the country's largest membership and service organizations such as AARP, American Express, AAA, and USAA. Note: Not all program features are available in all states. Go to www.truecar.com for program details. TrueCar is headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas.

TrueCar media line: +1-844-469-8442 (US toll-free) | Email: [email protected]

About Tiny Rebellion
Tiny Rebellion is the positive change ad agency that helps purpose-led companies disrupt their industries while positively changing the world — like Bolthouse Farms and TrueCar. Tiny Rebellion believes accountable business is the most powerful force for positive change. Tiny Rebellion change agents create truth-fueled advertising that ignites a consumer uprising for their clients. Tiny Rebellion is located in Santa Monica, California, at the epicenter of Silicon Beach. For more information, visit http://www.tiny-rebellion.com.

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SOURCE TrueCar.com