Owaves Launches iPhone App, Gains Traction Among Yoga Community
ENCINITAS, Calif., March 12, 2015 /PRNewswire/ -- Owaves, the world's first wellness planner, received over 20,000 downloads in 100+ countries since its iPad App launched last summer. Over 500,000 healthy activities have been scheduled to-date, mostly by folks in the yoga and mindfulness community. Today, Owaves releases its iPhone App to the public.
Owaves consists of a novel 24-hour sunrise clock that allows users to drag and drop various healthy activities from a menu and design an optimal day. While traditional day planners and calendars emphasize work and errands, Owaves emphasizes what the American College of Lifestyle Medicine calls the "lifestyle vital signs" – activities necessary for a long, healthy life: exercise, sleep, nutrition, stress management and time with loved ones.
The company is finding its strongest traction among yogis. "We've seen the strongest resonance with folks who are in the yoga community, and value a healthy, mindful lifestyle. Most seem to be doing this in their heads already. Owaves provides a visual platform for yogis to plan a well-rounded, balanced day – the type of day they tend to value seemingly more than others," states Royan Kamyar, M.D., MBA, founder and CEO of Owaves.
As proof of this traction, the Owaves team points to organic interest from yoga-oriented bloggers such as 42 Yogis and the Beauty Blender. Owaves' social media sites are flooded with yogis sharing poses as well as sample day plans, or "O's", using #oTime. "Our Share Your O Contest last fall was pleasantly inundated with yoga instructors and key influencers in the space – especially on Instagram," reports Matin Nazari, who heads Social Media at Owaves.
Today, Owaves releases the iPhone version of its App to the public after three months in private beta with over 1,000 testers. "The iPhone App holds true to our original focus on emphasizing the basics of a long, healthy life," says Dr. Kamyar.
"The 24-hour sunrise clock toggles between our new half-moon design and our traditional "O" interface. It's fun to use and consistent with the integrity of our iPad App," states the team's Creative Director, Scott Parish.
About Owaves:
Owaves is a lifestyle medicine technology company producing software tools for wearable devices that inspire and motivate the next generation to engage in healthy lifestyle activities. Owaves is based in Encinitas, CA, and was founded in May of 2013.
SOURCE Owaves
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