Over 40,000 Brands Adopt New Social Media Platform In Less Than a Year as Brands Establish Workflows and Infrastructure for Handling Social Media

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Mar 10, 2010, 01:15 ET

SAN FRANCISCO, March 10 /PRNewswire/ -- Involver, the most flexible social media platform, announced today that since May 2009, over 40,000 brands are using its technology to engage over 100 Million people on Facebook.

Involver has quickly become the go-to choice for leading brands and agencies looking for fully customizable applications for their social media sites. Using Involver's proprietary technology platform, brands are benefiting from the scale and flexibility to create and optimize unique social media experiences for millions of opt-in brand advocates.

According to a survey conducted by the Society of Digital Agencies (1), over 30% of digital marketing budgets this year will be invested in digital infrastructure, and over 10% will be invested in marketing on social networks. This powerful trend explains why so many brands are moving away from custom campaign executions and towards a flexible marketing platform.

"We've seen tremendous impact from our marketing efforts on social networks like Facebook, Twitter, and YouTube. This year we look to leverage partners that can help us develop long term value around our artist brands," said Jennifer Fowler, Vice President Digital Marketing, RCA Music Group, "We partnered with Involver to launch Alicia Keys' new album, The Element of Freedom, in December of last year. The Involver platform gave us the tools required to create, measure, monitor and optimize our marketing efforts. This allowed us to serve Alicia's most highly engaged and influential fans – so far, the results have been fantastic. We didn't just serve our Alicia Keys core fans, we grew it."

During the Alicia Keys album launch, Sony/RCA Records offered an exclusive stream of the new album on her Facebook Page. In the first week, there were over 750,000 streams of the new album and in the first 90 days, more than 950,000 facebook users subscribed to become fans of the page.

In the last several months, Involver has enabled customized social media sites for Best Buy, General Mills, Sony/RCA Records, P&G, Toys R Us, Audi, Sprint, and HP, These clients have leveraged Involver's social applications to execute large campaigns to engage their fan-base with trivia and quizzes, user contests, streaming music, offering coupons, sharing branded content, and more.

"Agencies and Brands have been looking for a solution to easily manage and monitor their social marketing activities across the web", said Rahim Fazal, CEO and Co-Founder of Involver. "Helping 40,000 brands engage over 100 Million of their fans on Facebook makes us one of the largest third party technology providers on Facebook alone, and that doesn't speak to the work we're doing in other social channels like Twitter, YouTube, the iPhone and Facebook Connect".

Fazal is a noted 27-year-old, three-time entrepreneur – having co-founded a web-hosting company he sold for $1.5 million while taking his Senior Year final exams in High School, and starting a web services platform business he took public at age 20, becoming one of the youngest directors ever of a publicly traded company in the United States.

About Involver

Involver is the fastest growing social media technology platform, used by leading agencies and brands to create world-class social media applications that engage audiences across multiple social media sites.

Over 40,000 brands use Involver to start, monitor and address millions of conversations reaching more than 100 million opt-in brand advocates. In 2009, Involver was named a Facebook Preferred Developer and one of the most innovative companies on Amazon's Cloud Computing platform. Involver is the trusted partner of the world's top brands including Best Buy, General Mills, Sony/RCA Records, P&G, Toys R Us, Audi, Sprint, and HP. Learn more at www.involver.com.

(1) http://www.societyofdigitalagencies.org/page/digital-marketing-outlook

SOURCE Involver