Over 3,200 Trees Planted From Sale of Fresh & Easy's ONEHOPE Sauvignon Blanc Wine

EL SEGUNDO, Calif., March 11 /PRNewswire/ -- This Earth Day, doing a good deed has never been easier – or tastier – and all for under $10.  For each bottle of award-winning ONEHOPE Sauvignon Blanc Wine purchased at Fresh & Easy Neighborhood Market, American Forests, a nonprofit organization dedicated to environmental restoration, will plant a tree in areas devastated by wildfires.

Fresh & Easy launched this exclusive wine last Earth Day and last year alone American Forests planted more than 3,200 new trees as a result of customer purchases.

Fresh & Easy created the exclusive ONEHOPE Sauvignon Blanc blend with California's Sonoma Wine Company using sustainable winegrowing practices.  The winery is a member of the Sonoma County Green Business Program and the Wine Institute's Sustainable Winegrowing Program.

"At Fresh & Easy we try to reduce our impact on the environment in everything we do, so it just makes sense to keep that in mind when it comes to the wine we offer," said Karen Fletcher, Wine Category Manager at Fresh & Easy Neighborhood Market.  "We're happy to have partnered with ONEHOPE so we can provide our customers with a high-quality, affordable wine that also helps make our neighborhoods a little greener."  

Fresh & Easy's ONEHOPE Sauvignon Blanc is a delicious, crisp dry white with flavors of passion fruit and guava.  It's medium-bodied, smooth and pairs perfectly with pasta.  It has a long length and a very refreshing finish.

ONEHOPE Sauvignon Blanc Wine is the recipient of a Silver Medal at the 2008 Long Beach Grand Cru International Wine Competition.  Fresh & Easy's Master of Wine, Phil Reedman, worked closely with ONEHOPE Winemaker David Elliot to create this blend. The wine retails for $9.99 per 750 ml bottle.

About Fresh & Easy Neighborhood Market

Fresh & Easy currently operates 146 stores in California, Arizona and Nevada.  In addition to fresh, high-quality prepared meals and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at unbelievably low prices.

Fresh & Easy has made it a priority to lessen its impact on the environment – on average, Fresh & Easy stores use 30% less energy than a typical supermarket and utilize technologies like automatically dimming lights, energy efficient refrigeration units and LED lighting.  Fresh & Easy recycles or reuses all its shipping and display materials and uses environmentally-friendly trailers to transport food.  The company is a pilot member of the LEED Volume Certification Program and has invested in a 500,000 sq ft solar roof installation on its distribution center in Riverside, California.

More information regarding Fresh & Easy Neighborhood Market can be found at www.freshandeasy.com.

About American Forests

American Forests' mission is to grow a healthier world with trees by working with communities on local efforts that restore and maintain forest ecosystems.  Its work encompasses planting trees, calculating the value of urban forests, fostering environmental education, and improving public policy for trees at the national level.  American Forests has a goal of 100 million trees planted by 2020.  More information on American Forests can be found at www.americanforests.org.

About ONEHOPE Wine

For more information on ONEHOPE Wine please visit www.onehopewine.com

SOURCE Fresh & Easy Neighborhood Market

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