Outreach Picks Up Where Salesforce Leaves Off Providing 'System of Action' and Outbound Analytics Purpose-Built for Sales

SEATTLE, Oct. 25, 2016 /PRNewswire/ -- Outreach, the system of action for sales teams, today unveiled new Outbound Analytics built on the Outreach platform now available in beta, with plans to launch a comprehensive analytics suite in early 2017. Picking up where Salesforce and other customer relationship management (CRM) systems leave off, the Outreach platform is a complementary solution shown to triple the volume of meetings and increase qualified pipeline for front-line sales representatives. Outreach automates outbound selling through customized, user-defined workflows, and logging all activities in backend CRM systems. These capabilities help solve the active selling problem, whereby sales teams waste massive amounts of time on administrative tasks and toggling between disparate data sources, resulting in only 36% of their time spent actively selling. Using Outreach, today's forward thinking sales teams at Cloudera, CenturyLink, Pandora, Adobe and Zillow have seen productivity triple using the Outreach platform, eliminating the overhead of non-revenue generating activities and leading to smarter selling techniques.

"For far too long, sales teams have been severely underserved when it comes to their technology toolkit, with insufficient tools that act more like obstacles than accelerators," said Manny Medina. "Outreach takes a completely fresh approach to the old 'sales as usual' mentality, freeing up sales reps and giving them back valuable time to focus on selling. Building on the success of our core platform, we're excited to announce Outbound Analytics that move customers a giant step forward in solving the active selling problem, giving sales reps actionable intelligence on where to spend their time and how best to engage with prospects. Combined with our automated workflows, sales reps become unstoppable."

New Outbound Analytics, built on the Outreach Platform, centralizes a wealth of new intelligence from third party sources and prescribes actionable next steps for sales reps to engage with the right buyers at the right time, while also providing visibility into the performance of messages and tactics for continuous improvement. All of these insights eliminate the need to leave the system where sales teams live and work all day. The Outbound Analytics offering includes three new types of insights, which are surfaced on intelligence tiles on the Outreach Dashboard:

• Coaching Analytics: Sales managers now have access to powerful analytics that surface clear data on which team members may need help refining their sales techniques, and which sales reps are high performers eligible to serve as mentors. This eliminates the black box of sales communication by revealing insights on top performing sales techniques and providing detailed team performance measurement metrics.
• Prospect Intelligence: The Outreach platform aggregates prospect data from a variety of third party sources, including Twitter, Owler, Compile, Datanyze, DiscoverOrg and more specialist sales data providers, allowing sales reps to monitor engagement and key buying signals at both the individual prospect and account levels.
• Engagement Insights: Leveraging the Prospect Intelligence data, sales execs can then pinpoint the most intelligent first move of engagement. Across calling, emailing, and connecting over social, which are the most effective channels for each prospect and what time of day and content is best suited for this individual.

"At Cloudera, we've redefined our approach to outbound prospecting into the enterprise market with the help of Outreach, and have been able to triple productivity and significantly increase the number of qualified meetings and pipeline opportunities," said Lars Nilsson, vice president of global inside sales at Cloudera. "Not only do we now have access to pertinent analytics helping sales reps be smarter in prospect interactions, but Outreach also empowers managers to further refine our approach and make sure our teams are creating better, more authentic connections with prospects. We've seen a huge uptick in email replies, call connects and meetings, which has had a profound impact."

To learn more about Outreach's new Outbound Analytics available today as well as its upcoming analytics roadmap, click here.

About Outreach

Outreach, the system of action for sales teams, delivers performance and insights that result in higher velocity and more efficient selling. By automating and prioritizing all customer touch points throughout the sales process, Outreach triples the productivity of sales teams, and empowers them to drive more pipeline, book more meetings and exceed revenue goals. Outreach places actionable data intelligence at the fingertips of sales reps through a single, integrated view of all prospect-related information. Thousands of customers rely on Outreach to transform the sales process, drive collaboration between sales and marketing, and deliver higher revenue per sales rep. Outreach is a privately held company based in Seattle, Washington. To learn more, please visit www.outreach.io.

Outreach Media Contact:
Bailey Fox
Barokas Public Relations for Outreach
[email protected] 
(206) 264-8220

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