OUTFRONT Media Launches First App-based Billboard In Times Square

JetBlue and Barclaycard leverage ON Smart's Liveboard ad.app technology to create unique digital experience that captivates consumers

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OUTFRONT Media Inc.

May 09, 2016, 09:00 ET

NEW YORK, May 9, 2016 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., announced today the next major milestone of the company's ON Smart Media platform on their 2200 square-foot billboard at 1500 Broadway in New York's Times Square: the first digital billboard deployment of ON Smart Media's Liveboard and advertising.app (ad.app) technology that consists of connected, digital displays that run Android-based advertising applications. By bringing its next-generation advertising ecosystem to one of the world's most iconic locations, OUTFRONT Media redefines the consumer advertising experience and offers substantially more value for brands.

JetBlue and Barclaycard are the first advertising partners to combine the power of real-time data and creative storytelling with their very own ad.app to showcase how customers can fly faster than they think with the new JetBlue^® Card, one of a suite of credit card products that offer the latest way to earn points in JetBlue's TrueBlue loyalty program. Developed in collaboration with ON Smart Media, the JetBlue Card ad.app utilizes multiple real-time data feeds and a complex rules engine to calculate and visualize the travel time needed to catch the next JetBlue flight departing New York City's John F. Kennedy airport to a selection of destinations. A series of connected data feeds take into account traffic time, airport dwell time and flight information to inform a countdown clock, which tracks the overall travel duration to featured destinations. The ad.app will also present a predetermined hashtag to the viewers at select times. The first viewer to tweet each hashtag to JetBlue's Twitter handle (@JetBlue) will win a voucher toward one round-trip JetBlue flight.

This engaging, interactive consumer experience is made possible by ON Smart Media's integrated, cloud-based advertising platform. The ON Smart Liveboards are true Internet of Things (IoT) displays designed from the ground up to function autonomously. OUTFRONT Media believes that personal computers, mobile devices and out-of-home displays should be technological equals, differentiated only by the audience and the conditions surrounding the screen. ON Smart Media's platform begins to fulfill that vision.

"This is a city renowned for advertising and innovation, and we are thrilled to debut the world's first large format billboard with ad.app technology in Times Square," said Andy Sriubas, Executive Vice President, Strategic Planning & Development, OUTFRONT Media. "JetBlue and Barclaycard have always been forward thinkers. They have created a standout digital campaign, which earns the attention of consumers using dynamic engaging content on an enormous vivid display. Their amazing team took advantage of conditional triggers, adaptive creative and other cutting-edge technology to enhance the experience for the hundreds of thousands of pedestrians who pass through Times Square each day."

"The OUTFRONT collaboration presented a unique opportunity to engage and educate our customers," stated Philip Ma, JetBlue's manager of advertising. "In partnering with an innovative media company, we are able to tap into the ever-growing digital trend while creating awareness around the new JetBlue Card issued by Barclaycard."

About OUTFRONT Media Inc.
OUTFRONT Media is one of the largest out-of-home media companies in North America with a leading presence in top markets throughout the United States and Canada. We have a diverse portfolio of billboard, transit and digital displays reaching mass audiences, as well as a distinct offering of prime assets impacting select markets. Our recently launched ON Smart Media platform is redefining the out-of-home space with hardware and software solutions for precise demographic and location targeting, and engaging ways to connect with increasingly mobile consumers.

About the new JetBlue Credit Card Program
The JetBlue World MasterCard (JetBlue Card), issued by Barclays Bank Delaware (Barclaycard), is one of a suite of credit card products that are the latest complement to JetBlue's TrueBlue loyalty program. Other products, issued by Barclaycard, include the JetBlue Plus World Elite MasterCard (JetBlue Plus Card) and the JetBlue Business MasterCard (JetBlue Business Card). The credit card program offers an easy-to-earn travel rewards program in which cardmembers can earn accelerated TrueBlue points for JetBlue purchases and for everyday purchases at restaurants and grocery stores. With the points earned through purchases using the new cards, cardmembers can redeem points toward award flights even faster. To learn more about the benefits and for full Terms and Conditions and to apply for the JetBlue Card, visit: http://www.myjetbluecard.com/

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