Origami Logic Secures $9.3 Million in Series A Financing Led by Accel Partners For Visual Big Data Analytics Platform for Marketers

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Nov 14, 2012, 07:30 ET

MENLO PARK, Calif., Nov. 14, 2012 /PRNewswire/ -- Origami Logic Inc. (www.origamilogic.com), a startup developing a self-service, visual marketing analytics platform to help marketers gain insight from siloed data, today announced that it raised $9.3 Million in Series A financing from Accel Partners' Big Data Fund along with Lightspeed Ventures Partners and other investors to expand its engineering organization and accelerate development of its platform.

Origami Logic was founded by Opher Kahane (CEO) and Ofer Shaked (CTO), both seasoned executives and entrepreneurs, who along with Alon Amit (VP of Product) bring together decades of experience from organizations such as Yahoo, Facebook, Google, Juniper Networks and the Israeli Intelligence in delivering large scale data processing systems for business value creation.

"Modern marketers need to make daily, critical decisions amongst a growing plethora of customer touch points including social, mobile, web, search, display and email and a radically changing customer purchase journey," said Opher Kahane, CEO and co-founder of Origami Logic. "Today, many marketers are faced with data silos making it difficult to capture the entire picture and often must make decisions without complete information. Tomorrow, we hope that Origami Logic will be a single lense through which marketers derive data driven insight across all of their marketing efforts."

"According to a recent report by the Gartner Group, By 2017, the chief marketing officer will spend more on IT than the CIO," said Ping Li of Accel Partners who is joining Origami Logic's board along with Accel's Jake Flomenberg. "Verticalized, data-driven apps like Origami Logic's product make it possible for all organizations to harness the power of Big Data. We're excited about the substantial opportunity in realizing Origami Logic's vision of drastically simplifying the task of extracting actionable marketing insights from complex data." Accel's investment in Origami Logic marks the latest investment publicly disclosed from Accel's Big Data Fund and puts them alongside other data related investments including Cloudera, Couchbase, Lookout, Qlikview, Trifacta and many others.

"Today's marketers are surrounded by a growing number of siloed tools and a ton of fragmented and complex data that slows down their ability to take action," said Paul Albright, recently Chief Revenue Officer of Marketo and formerly a CMO with companies such as SuccessFactors, NetApp, and Informatica. "Origami Logic is creating a solution to this problem by delivering an innovative, big data platform, integrated with metadata and visualization tools so the right action can be seen and executed before your competition awakens from their data-coma."

"The complexity, diversity and fragmentation of modern marketing and customer data requires a new approach to integrate, analyze and interact with the data in a delightful and business-user friendly way - without requiring custom IT projects or an army of data science PhDs", said Ofer Shaked, CTO and co-founder. "Our mission is to deliver marketers the required out of the box simplicity by applying state of the art big data analytics, data science and visualization technologies."

Origami Logic is currently expanding its team with open positions in areas including engineering, design and data science. For more information please contact [email protected].

About Origami Logic

Origami Logic is developing a breakthrough platform for visual, self-service analytics specifically geared for marketers, by applying state of the art data visualization, big data analytics and data science technologies - Delivered through a delightful user experience. The company, based in Menlo Park, Calif., is founded and staffed by seasoned executives and serial entrepreneurs formerly with companies such as Yahoo, Facebook, Google and Juniper Networks and backed by leading investors including Accel Partners and Lightspeed Venture Partners. For more information, please visit www.origamilogic.com or follow us on Twitter @OrigamiLogic.

About Accel Partners

Founded in 1983, Accel Partners has a long history of partnering with outstanding entrepreneurs and management teams to build world-class businesses. Accel today invests globally using dedicated teams and market-specific strategies for local geographies, with offices in Palo Alto, California, New York City, London and Bangalore, as well as in China via its partnership with IDG-Accel.

Accel has helped entrepreneurs build over 300 successful companies, many of which have defined their categories. Accel's Big Data Fund aims to fund transformative early stage and growth companies throughout the Big Data ecosystem, from next generation storage and data management platforms to a wide range of revolutionary software applications and services including data analytics, business intelligence, collaboration, mobile, vertical applications and many more.

For more information, please visit the Accel Partners web site at www.accel.com. Find us on Facebook at www.facebook.com/accel.

About Lightspeed Venture Partners

Lightspeed Venture Partners is a leading venture capital firm with over $2.75 billion under management and teams in Silicon Valley, India, and Israel. Over the past two decades, Lightspeed partners have backed more than 200 consumer and enterprise companies, many of which have become leaders in their respective markets, including Blue Nile, Brocade, Ciena, DoubleClick, eHealth, Fusion-io, Informatica, Nicira, Phone.com, Playdom, Pliant Technology, Riverbed, and XtremIO. Lightspeed's current Big Data portfolio includes both platform and application companies such as Bloomreach, Boundary, Datastax, MapR, Natera, and Zestfinance.

http://www.lsvp.com

SOURCE Accel Partners