Organic Valley Invites Shoppers to Help the Planet With a Healthy Breakfast

LA FARGE, Wis., Jan. 6 /PRNewswire/ -- The New Year is the time for resolutions, especially ones about kick-starting a lifestyle that's healthier for the body as well as the planet. This January, Organic Valley - a farmer-owned cooperative of more than 1,300 organic family farmers nationwide - is wheeling out a promotion that will help people fulfill that noble but often elusive resolution.

Beginning today, consumers can go to OrganicRising.com and enter to win prizes that complement the healthy choices they make when purchasing Organic Valley breakfast products at their local grocery store. Organic Valley will award three grand prizes of a Trek bicycle, free subscriptions to Organic Gardening magazine; and five prizes of a year of free Organic Valley products. The website also offers healthy breakfast tips and valuable coupons for nutritious Organic Valley breakfast products, including milk, orange juice, soy milk, eggs, butter and Organic Prairie brand breakfast link sausage. While online, consumers can use Organic Valley's online calculator Organic Counts (www.organicvalley.coop/organiccounts) to measure the amount of toxic pesticides and synthetic nitrogen they're helping to keep out of the environment by purchasing Organic Valley products.

For each Organic Rising contest entry, Organic Valley will donate $1 to the Rodale Institute (www.rodaleinstitute.org), a nonprofit organization dedicated to improving the health and well-being of people and the planet through organic farming. This will add up to thousands of dollars for organic health and environmental research.

"Organic Valley wants to inspire families to start the new decade focused on the health of their bodies and the planet," said Sarah Bratnober, marketing communications director for Organic Valley. "Simple choices, from starting each day with an organic breakfast, to heading out the door for a bike ride for some exercise, to supporting the work of organizations like the Rodale Institute are small actions that add up to a big difference."

The Organic Rising contest will run through March 31 and winners will be announced in April of 2010.

About Organic Valley Family of Farms: Independent and Farmer-Owned

Organic Valley is America's largest cooperative of organic farmers and is one of the nation's leading organic brands. Organized in 1988, it represents 1,398 farmers in 33 states and one Canadian province, and achieved $527.8 million in 2008 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, produce and juice, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. The same farmers who produce for Organic Valley also produce a full range of delicious organic meat under the Organic Prairie Family of Farms label. For further information, call 1-888-444-MILK or visit www.organicvalley.coop, www.organicprairie.coop and the cooperative's farmer website, www.farmers.coop. Organic Valley is also on Twitter @Organic_Valley and Facebook www.facebook.com/OrganicValley.

SOURCE Organic Valley Family of Farms