Orange Uses 3G to Capture Market Share in Tunisia, Pyramid Finds

CAMBRIDGE, Mass., Nov. 10, 2010 /PRNewswire/ -- An exclusive license to offer 3G services is enabling mobile giant Orange to gain a strong foothold in Tunisia's mobile telecom market, and the operator is likely to continue to build market share even after competitive 3G services begin launching next year, according to a new report from Pyramid Research (www.pyr.com).

Tunisia: Orange Tunisie Has a Head Start as 3G Competition Heats Up offers a precise profile of the country's telecommunications, media, and technology sectors based on proprietary data from our research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies.

Download an excerpt of this report here: http://www.pyr.com/downloads.htm?id=18&sc=PRN111010_CIRTUN

Purchase the report online here: http://www.pyramidresearch.com/store/CIRTUNISIA.htm?sc=PRN111010_CIRTUN

"In May 2010, Orange Tunisie started operating in the country as its third mobile operator and first 3G player", notes Mehdi Ben Said, Senior Analyst at Pyramid.  "The universal license awarded to Orange Tunisie is expected not only to disrupt the mobile market because of 3G, but Pyramid expects it to leverage the power of its brand to offer real converging services", explains Ben Said.  "Orange Tunisie has 3G exclusivity until February 2011, and is expected to capture 22.4% market share and 16.9% revenue share by year-end 2015."

"On the fixed side, Tunisie Telecom still monopolizes the market. However, the entry of Orange Tunisie as a new fixed-mobile operator is expected to bring much-needed competition into the fixed segment and bring broadband access prices down," Ben Said adds. "Waiting to deploy its own wired network and for the LLU to be acted, Orange Tunisie is already creating market disruptions by positioning itself in the segment with FWA technology over 3G, thereby making service convergence a reality."

A second 3G license has been announced in late September 2010, but no new fixed license will be awarded until January 2013. "The upcoming 3G liberalization also offers opportunities for ultra-low-cost 3G handset manufacturers; this is a market that will become more and more addicted to usage but can't afford high-end handsets," notes Ben Said.

Tunisia: Orange Tunisie Has a Head Start as 3G Competition Heats Up is part of Pyramid Research's Africa & Middle East Country Intelligence Report Series and is priced at $990. It can be purchased online (http://www.pyramidresearch.com/store/CIRTUNISIA.htm?sc=PRN111010_CIRTUN) or by emailing us at [email protected].

Contact: Jennifer Baker 1-617-871-1910

SOURCE Pyramid

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