Orange Subscribers Find Significant Value in CallerXchange

BOSTON, March 23 /PRNewswire/ -- CallerXchange, the world's leading social address book solution, repeatedly exceeds performance expectations at Orange.  Continuing with their tradition of launching innovative services, Orange Dominicana was the first mobile operator in the world to launch the CallerXchange service in 2007.  Since then, the service has since been launched within seven of the world's largest mobile operator groups across four continents, and is currently shipping to over 60 million subscribers.

Utilization Surpasses Industry Norms: Over 50% Uptake

CallerXchange enables subscribers to share their contact details at socially relevant times (after phone calls).  Because of the unique design of the service, uptake significantly surpassed expectations.  With over 2 million Orange subscribers provisioned with CallerXchange, utilization has exceeded 50%.  Subscribers find CallerXchange simple to use and easy to understand -- two factors driving unparalleled service uptake.

"Utilization of the CallerXchange service has outperformed our expectations," noted Patricia Ramos, Marketing Manager for Data Services at Orange Dominicana. "We have a diverse segmentation of subscribers in our network and CallerXchange has proven to provide value across all subscriber segments given the consistently high uptake rate."

Repeat Usage Demonstrates Strong Customer Value: Over 70% Monthly

Analysis over a 34 month period revealed that repeat usage topped 70% nearly every month.  Repeat users are defined as active users in a given month who have opted-in and actively used CallerXchange in preceding months.  Penetration of CallerXchange is nearly 100% within Orange, meaning the success extends across the whole base

"The repeat usage demonstrates the social relevance and inherent value subscribers associate with CallerXchange.  We're happy to provide solutions to our customers enabling them to continually stay connected.  Customer satisfaction is paramount to Orange, and we take pride in offering unique, highly useful and innovative solutions to our subscribers which continue to differentiate our brand," noted Armand Toonen, VP of Marketing Officer at Orange Dominicana.

The universal nature of CallerXchange makes it a utility that is useful for any subscriber.  The repeat usage results have been achieved across every market segment including postpaid, prepaid, mass market, youth, and business.

About OnePIN, Inc.

OnePIN transforms mobile phonebooks into social address books, improving customer retention while increasing voice and data revenue for mobile operators. OnePIN is the leader in social address book solutions for mobile operators. Please visit www.onepin.com.

SOURCE OnePIN, Inc.

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