Online Bulletin Boards Are a Breakthrough Qualitative Research Method

BOSTON, Sept. 17 /PRNewswire/ -- "Online bulletin boards will become one of the preferred qualitative research methods for reaching a senior management audience," as reported in a recent publication co-written by Orla McGouran of Philips International, Penny Mesure European Director of Observant LLC and Dr. Michael Feehan CEO of Observant LLC.

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The paper, titled "Using Online Bulletin Boards to Develop High Value Corporate Strategy" was presented by Penny Mesure, at the ESOMAR Congress 2010 in Athens, Greece. The conference was held from September 12, 2010 to September 14, 2010.

"Online bulletin boards are an ideal solution for exploring the right questions with the right audiences," said Mesure. This conclusion came from a comprehensive study of a research program conducted in partnership between Philips International and Observant LLC which leveraged strategies for online market research.  Mesure states, "In our work, online bulletin boards proved to be a breakthrough methodology for connecting with hard-to-reach senior management audiences. They generated the deep, high-quality feedback needed to drive strategic decisions."

For Philips, the methodology genuinely contributed to valuable input for their corporate strategic planning initiatives. As a result, online bulletin boards will be leveraged in a variety of areas to support decision making across the company. "For Philips this is a research solution that is highly flexible for internal and external stakeholders, providing high caliber insights that have driven business decision making," said Orla McGouran of Philips International.

The paper presented at ESOMAR - "Using Online Bulletin Boards to Develop High Value Corporate Strategy" – is available for download from the Observant LLC website.

About Observant LLC  

Observant LLC offers a customized full spectrum of research and consulting services including analytically sophisticated quantitative studies and best-in-class qualitative research studies.  Observant LLC supports its clients by conducting research worldwide, including established and emerging markets. Observant LLC principals and personnel have cross-industry backgrounds in consulting, market research, and public health and have published extensively on research methods. For more information, or to contact the firm's partners, please visit: http://www.observant.biz.

SOURCE Observant LLC