One Third of Americans Will Watch Men's College Basketball Tournament on a Mobile Device
Survey also shows Millennials most likely to use mobile devices for tracking and watching the tournament
Survey also shows Millennials most likely to use mobile devices for tracking and watching the tournament
BASKING RIDGE, N.J., March 15, 2016 /PRNewswire/ -- The men's college basketball tournament is just around the corner and 46 percent of Americans plan to tune in this March – including more than half of American men (59%) and Millennials (54%). Notably, one in three Americans will use a mobile device to stream a tournament game and/or keep track of their bracket, according to the survey.
Millennials are the demographic most likely to watch a game on their mobile device, with 58 percent planning to do so. In fact, the survey revealed that mobile devices account for nearly a third of Millennials' game time views, with another 40 percent using their device to keep track of their brackets.
Being able to stream games and check brackets can have a big impact on a college basketball fan, but it can also have a big impact on their data allotments. Mobile customers who switch to Verizon will not only have the benefit of a more reliable network experience, but for a limited time can also receive up to $650 to pay off your old phone or contract.**
Customers can also enjoy more data for a limited time by receiving 24 GB of free data every year for life when they upgrade or activate a new phone with device payment on a size XL or larger Verizon Plan and keep the phone active on that plan.
Verizon's Online News Center: Verizon news releases, executive speeches and biographies, media contacts and other information are available at Verizon's online News Center at www.verizon.com/news/. News releases are also available through an RSS feed. To subscribe, visit www.verizon.com/about/rss-feeds/.
*The survey was conducted Feb. 16-18 by KRC Research for Verizon.
**Trade-in must be in good, working condition and be worth more than $0. Line must remain active for 6 mos. Visa prepaid card mailed within 8 weeks after receipt of claim.
Media contact:
Trevor Thomas
248.914.3680
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SOURCE Verizon
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