One Out of Two Pets Will Wear Costumes This Halloween

SAN FRANCISCO, Oct. 27, 2011 /PRNewswire/ -- Planning to dress up your pup or costume your cat this Halloween? If so, you're not alone. According to a recent survey conducted by DogTime Media, the largest online vertical media community of over 40 million(1) pet owners, 57% of readers will be outfitting their pet on October 31st.

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The majority of pet dresser-uppers — 68% — are dog owners according to the survey. But as companion animals are increasingly embraced as important members of the family, adults are including both cats and dogs in traditions once reserved for human children.

The study shows that 40% of pet owners will spend upwards of $10 on their pet's costume — not insignificant considering many Americans are watching their wallets these days.  About 30% of respondents said they will hand-make their pet's costume; another 30% plan to dress their pets for $10 or less.

Top 8 most popular pet costumes for 2011:

8. Skeleton

7. Court Jester

6. Witch

5. Sheep

4. Ghost

3. Ladybug

2. Devil

1. Pumpkin

Pet bloggers have responded by providing costume suggestions, recipes for Halloween treats, and more for both dogs and cats.  DogTime also provides suggestions for throwing the perfect Howl-o-ween party, as well as important reminders about keeping pets safe this Halloween by providing comfort, security, and safety.

The DogTime Media Halloween Survey was conducted between 10/18/11 and 10/24/11, and consisted of five multiple-choice questions with options for open-ended responses. Results were based on survey respondents that completed the survey in its entirety.

1) Source: comScore MediaMetrix

About DogTime Media:

DogTime Media is the largest vertical media community focused exclusively on pet owners and the 50 billion dollar annual pet market. DogTime Media reaches 40.3 million monthly users via its community of 525 leading pet-focused websites, 565 pet bloggers and more than 3,000 rescue groups, anchored by its own DogTime.com and CatTime.com.

DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country by providing authoritative advice to both novice and experienced pet guardians. DogTime Media has donated over $252,000 to pet related causes via its Save a Dog and Save a Cat Facebook applications, monthly grants and a variety of other programs. Privately held DogTime Media is based in San Francisco, Calif.

Media Contacts:
DogTime Media
Simon Tonner
(415) 830-9304
[email protected]

SOURCE DogTime Media

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