Omni United Enrolls Over 1,200 Tire Retailers In Pursuit Of Its $1,000,000 Donation Goal to The Breast Cancer Research Foundation®

SINGAPORE, Sept. 13, 2012 /PRNewswire/ -- Omni United Pte. LTD, an emerging global leader in the design, manufacturing and distribution of tires, including the popular Radar brand, announced today that over 1,200 tire retailers and distributors, such as Sears and Tire Centers Inc., have committed to participate in its 2012 Mobilizing Hope fund-raising campaign. The campaign is in support of its partnership with The Breast Cancer Research Foundation^® ("BCRF") and its fight against breast cancer. Omni United has pledged a minimum $250,000 donation, but aims to raise $1,000,000 with the support from its dealers and distributors. To meet this goal, the company will donate $1 for every four tires sold across any of its Radar branded tire lines internationally.

(Photo: http://photos.prnewswire.com/prnh/20120913/FL73889 )

The Ring of Hope tire is a key aspect of the campaign. This limited edition tire features a pink sidewall to highlight the importance of breast cancer awareness and prevention. The Ring of Hope tire will be available at participating retailers nationwide starting October 1st thru October 31st, 2012.

Additionally, Omni United is launching a zip code based search feature on its website (http://www.omni-united.com), which allows consumers to identify the participating retailers in their local area. "Omni United is delighted to support BCRF in the fight against breast cancer. This is only possible thanks to the on-going support and dedication from our retailer and distribution partners who make our tires available to the public. We are honored to be business partners with companies of this caliber, and we are grateful for their contributions to the Mobilizing Hope campaign," said G.S. Sareen, CEO and President of Omni United.   

The BCRF Omni United partnership promotes key goals of both organizations. "It was always the vision of Evelyn Lauder, BCRF founder, to extend the message of The Breast Cancer Research Foundation^® both internationally and into traditionally male oriented industries. Our partnership with Omni United accomplishes both of these goals.  We are very grateful to be aligned with Omni United," said Myra J. Biblowit, BCRF President. "The funds raised through the 2011 Mobilizing Hope campaign are deeply appreciated and will fully fund one BCRF research grant this October. Omni United's continued involvement is a testament to their commitment and values."

For more information, visit http://www.radartires.com

About Omni United

Founded in Singapore in 2003 by entrepreneur G.S. Sareen, Omni United is an emerging global leader in the design, manufacturing and distribution of tires. Known as the "IKEA of Tires" the company offers a complete range of trendy, yet affordable passenger car, SUV, truck, bus, and farm tires through its four brands: Radar, Goodride, Roadlux and Corsa. 

Radar, Omni United's flagship brand is attractively positioned to consumers with the compelling value proposition of being affordable high-quality tires, competitively priced in the market. Omni United supports sustainability by introducing a popular line of eco-friendly tires in early 2010, which helps lower emissions and fuel consumption for drivers.

Besides designing and manufacturing tires, Omni United provides unparalleled customer service and its state-of-the-art logistics and supply chain management systems, which are the cornerstones of their success. From its headquarters in Singapore, Omni United provides the full spectrum of supply, distribution and sales services to customers in more than 40 countries around the world; however, the U.S. is its largest market.

Growth at Omni United has been mostly organic and exponential since its inception, reaching over $180 million in the 2011 fiscal year. The company and its founder G.S. Sareen have been recognized with several prestigious awards, including: "The Fastest Growing 50 award in Singapore," "Entrepreneur of the Year," the "Emerging India Awards," and more recently, FORTUNE Magazine's "Asia's 25 Hottest People in Business."

For further information about Omni United and Radar Tires, please visit http://www.omni-united.com and www.radartires.com

About The Breast Cancer Research Foundation^®
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2011, BCRF awarded $36.5 million to 187 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China.  With over 90 cents of every dollar donated currently being directed to breast cancer research and awareness programs, BCRF continues to remain one of the most fiscally responsible charities in the country receiving a four-star rating from Charity Navigator for the tenth time and is the only cancer organization designated as "A+" by CharityWatch. For more information about BCRF, visit http://www.bcrfcure.org.

Press Contacts

U.S.: Ghen Sugimoto
[email protected]
+1 (786) 972-5215

Singapore: Eleanor Tan
[email protected]  
+ 65 65103058

SOURCE Omni United Pte. LTD