Olivia + Joy Celebrates Its First Anniversary With the Launch of a New Ad Campaign and Website

NEW YORK, Jan. 26, 2011 /PRNewswire/ -- Olivia + Joy will unveil its first advertising campaign when it re-launches its ecommerce site www.oliviaandjoy.com in February. Abe Dweck, President of Accessory Exchange, made the announcement. "As the brand nears its first anniversary, it was a natural next step for Olivia + Joy to debut its first advertising campaign. The brand has been so well received by retailers, consumers and editors alike, that we are thrilled to present our newest collection and pay homage to the city that we call home," commented Dweck.

(Photo: http://photos.prnewswire.com/prnh/20110126/NY35349 )

As the campaign illuminates a day in the life of a New York trendsetter, images capture cityscapes and stolen moments of fashionistas as they go about their days in the city that never sleeps. Cameras follow them as they incorporate Olivia + Joy's spring hobos, satchels and totes into their wardrobe. Each storyline as well as vignettes will be posted on http://www.oliviaandjoy.com just in time for the start of Fashion Week.

The brand, known for its fashion forward and affordable handbag collection, has retained New York-based Gin Lane Media, to rollout the campaign. The creative team produced a photo and video shoot, and handled web design and development as well.

About Olivia + Joy:

Olivia + Joy, a division of Accessory Exchange, was created to offer fashion savvy consumers affordable handbags. The collection represents the hottest "of the moment" styles, delivering the right trend at the right time. Olivia + Joy is pretty, sexy and edgy at the same time, offering the newest twists on well-known silhouettes.

SOURCE Olivia + Joy