Olifant Vodka 1 Liters Now Carried Exclusively by the 21st Amendment Chain in Indiana

WILTON, Conn., May 5 /PRNewswire/ -- Drinks Americas Holdings, Ltd. (OTC Bulletin Board: DKAM) a leading owner, developer and marketer of premium beverages associated with renowned icons, announced today that the Company's Olifant Vodka will be carried and featured  by 21st Amendment Wine and Spirits in Indiana.  21st Amendment currently has 18 exciting retail locations in Indianapolis and is one of the largest chain outlets in the area.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100505/NY99362 )

Jack McKenzie, Sales Manager for Drinks Americas products through Mexcor International Wine and Spirits stated, "We are excited that Olifant Vodka, imported from Holland but sold at a domestic price point will be promoted in the 1 Liter size at 21st Amendment.  We believe consumers will be delighted with the taste and quality of the vodka, and be equally amazed that it can be sold at such a great price."

Patrick Kenny, CEO Drinks Americas stated, "Our progress in Indiana is just one example of our relationship with Mexcor International Wine and Spirits accelerating our business progress. We are thrilled to be offering the consumer Olifant Dutch Vodka, known by its symbolic Elephant and made in Holland since 1841, and Old Whiskey River Bourbon, Willie Nelson's Six Year Old, Small Batch Bourbon, at the spectacular 21st Amendment Retail Chain."

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities, including Willie Nelson's Old Whiskey River Bourbon and Trump Super Premium Vodka. Other products owned by Drinks Americas include Olifant Vodka, Aguila Tequila and Rheingold Beer. The Company has recently developed and assisted in the launch of Kid Rock's American Badass Beer selling in Michigan.

For further information, please visit our new website at www.drinksamericas.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

SOURCE Drinks Americas Holdings, Ltd.