NY Media, Marketing, and Advertising Professionals Join Forces to Raise Money for Breastcancer.org

One of the few things ad and media execs agree on

NEW YORK, Jan. 20, 2011 /PRNewswire-USNewswire/ -- Online and traditional media and advertising professionals are joining forces (at least for an evening) to raise money for Breastcancer.org at the 2nd Annual ING Bowling for Breastcancer.org fundraiser on February 16, 2011. The fundraiser will be held at Lucky Strike Lanes and Lounge in Manhattan from 6 p.m. to 10 p.m. Hors d'oeuvres, an open bar, bowling, billiards, and a silent auction will highlight the event.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091009/DC90056LOGO)

The who's who of the New York marketing communications industry will gather for some healthy competition and bragging rights as one company-sponsored team emerges victorious to claim the coveted bowling pin trophy. Without a sergeant-at-arms at Manhattan's Lucky Strike Lanes and Lounge, the "art vs. science" and "earned vs. paid media" debates will no doubt be bantered about over drinks, bowling, and billiards.

Nearly a half a million dollars was raised last year during the first New York City ING Bowling for Breastcancer.org event. Now the annual affair is projected to surpass last year's success.

"With an estimated 1.5 million new cases of breast cancer globally in 2010, it's critical that we support and fund future enhancements of Breastcancer.org as the leader in information and support to women facing this disease," said Richy Glassberg, COO, Medhelp.org, one of the organizing committee co-chairs for the event and a member of Breastcancer.org's Board of Directors. "Last year, ING Bowling for Breastcancer.org provided support for many large projects, such as developments to the website's core content, Breastcancer.org's first mobile application, and the site's new risk reduction section."

"ING is honored to be the anchor sponsor for the 2nd Annual ING Bowling for Breastcancer.org fundraiser," said Ann Glover, chief marketing officer at ING. "It's important for us to partner with organizations like Breastcancer.org whose mission and goals align with our corporate responsibility initiatives. Through this collaborative partnership, we hope to benefit Breastcancer.org's future enhancements, especially Spanish-language translation of the website."

Proceeds from the 2nd Annual ING Bowling for Breastcancer.org event will support Breastcancer.org's 2011 initiatives, which include continued core content enhancements and future mobile application development and optimization.

About Breastcancer.org

Breastcancer.org is the #1 online resource for breast health and breast cancer information and support, with more than 6,000 pages of expert-reviewed information and a robust, dynamic peer support community. A nonprofit organization, Breastcancer.org receives more than 10 million visits each year.

About ING

ING (ing.us) is a global financial institution of Dutch origin offering banking, investments, life insurance, and retirement services to over 85 million private, corporate, and institutional clients in over 40 countries. With a diverse workforce of more than 107,000 people, ING is dedicated to setting the standard in helping our clients manage their financial future. In the U.S., the ING (NYSE: ING) family of companies offers a comprehensive array of financial services to retail and institutional clients, which includes life insurance, retirement plans, mutual funds, managed accounts, alternative investments, direct banking, institutional investment management, annuities, employee benefits, and financial planning. ING holds top-tier rankings in key U.S. markets and serves approximately 30 million customers across the nation.

About the ING Foundation

The ING Foundation's mission is to improve the quality of life in communities where ING operates and its employees and customers live. Through charitable giving and employee volunteerism, the foundation focuses on programs in the areas of financial literacy, children's education, diversity, and environmental sustainability.

For more information, visit www.ing-usafoundation.com.

Event Information

For more information on the 2nd Annual ING Bowling for Breastcancer.org fundraiser visit www.breastcancer.org/nycbowling, questions on how sponsor a lane, or be a spectator at this event, please contact Lori Crenny at 610.642.6550 or [email protected].

Event Sponsors include

24/7 Real Media

212NYC.org

Adap.tv

Ad Age

AOL

Aperture

Arbitron

BIZO

Casale Media

CBS Interactive

Collective Media

Comcast

comScore

Cox Digital Solutions

Cynopsis

DMG: Events

Discovery Communications LLC

Electronic Arts

eMarketer

Fox Broadcasting

Hallmark Channel

Healthcentral

Image Space Media

ING

Laredo Group

Lotame

MedHelp.org

MediaIQ

MediaLink LLC

MRI

National Geographic

NBC Universal

New York Times

The Nielsen Company

Pandora

Rainbow Media

SQAD

The Glassbergs

Time, Inc.

Tremor Media

Turner Broadcasting    

Univision

Wall Street Journal

Yahoo

Host Committee Members

Sarah Baehr, MediaVest

Dani Benowitz, National Broadcast Universal McCann

Jill Botway, WMI Media Solutions

Sarah Fay, Aegis and Isobar

Ava Jordhamo, Zenith Media

Laura Klauberg, Unilever

Claudia       Malley, National Geographic

Deb Marquardt, Maybelline

Erin Matts, OMD

Colleen Milway, Campbell Soup Company

Amanda Richman, MediaVest

Nancy Smith, American Express

Susan Jones, Diageo

Catherine Warburton, National Broadcast Universal McCann

Denise Warren, New York Times Digital

Linda Yaccarino, Turner Broadcast

Bowling for Breastcancer.org Organizing Committee Co-Chairs

Richy Glassberg, COO, MedHelp.org

Marisa Weiss, M.D., president and founder, Breastcancer.org

Organizing Committee Members

Allison Arden, publisher, Ad Age, Host Committee Co-Chair

Lynn Bolger, SVP, comScore, Auction Committee Co-Chair

Andy Cleff, CEO, Ampersand Design

Paul DeBraccio, CEO, Interevco

Perianne Grignon, VP media strategy & CMO, [x+1], Host Committee Co-Chair

Crystal Gurin, VP and publisher, eMarketer

Kathryn Koegel, marketing practice lead, Primary Impact Consulting

Leslie Laredo, president, Laredo Group, Sponsorship Committee Chair

Susan Nathan, corporate VP, Turner Broadcasting

Petra Pasquina, VP client development, Univision

Johanna Shalhoub, VP brand platform, Datran,

Adrienne Skinner, chief revenue officer, Image Space Media

George H. Simpson, president, George H. Simpson Communications

Mollie Spilman, Yahoo

Larry Smith, CEO LiveIdea, PR committee chair

Ira Sussman, SVP managing director, Nielsen National TV Client Service

Hope Wohl, CEO, Breastcancer.org

Breastcancer.org is a 501(C)(3), nonprofit organization, Tax ID #23-3082851.

SOURCE Breastcancer.org

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