Nutritional Labeling and Clean Labels in the U.S.: Future of Food Retailing

NEW YORK, Oct. 1, 2015 /PRNewswire/ -- Packaged Facts brand-new report, Nutritional Labeling and Clean Labels in the U.S.: Future of Food Retailing, is divided into three sections. The first focuses on the nutrition labeling required for virtually all packaged foods and beverages sold in the United States, and on the parameters for clean label.

The second part of the report analyzes extensive data from a proprietary Packaged Facts National Consumer Survey conducted in January 2015 and Simmons National Consumer Survey data from Experian Marketing Services, as well as other published surveys, delving deeply into consumer use of nutritional labeling information, their preference for clean labels, and concerns about food additives.

The final chapter profiles more than two dozen mainstream marketers, retailers, and foodservice providers that are marketing clean label products and lines, including marketers such as General Mills, The Kellogg Co., Kraft Foods Group, Nestle S.A., PepsiCo, and Unilever; retailers ranging from ALDI and Kroger Co. to Safeway, Walmart, and Whole Foods Market; and foodservice providers like Chipotle Mexican Grill, Dunkin Donuts, McDonalds USA, and Subway.

Nutritional Labeling and Clean Labels in the U.S.: Future of Food Retailing

Chapter 1: Executive Summary

Overview of Labeling Requirements and Clean Label Trends

Federal Regulations for Food and Beverage Labels

FDA Proposes Changes to Nutrition Facts Label

Changes in Serving Size Requirements

Hot Button Issue: Added Sugars

Front-of-the-Package Nutrition Labels

Retailers Nutrition Ratings

What Is €œClean Label€�?

Hot Button Issue: GMOs

The Consumer

Price Trumps Nutrition When It Comes to Purchasing Food

Many Actively Seek Out Nutritional Information and Guidelines

Figure 1-1 Percent of U.S. Adults Who Agree/Disagree with the Statement,€œI actively seek out nutritional information and guidelines,€� 2015 (percent of U.S. adults)

Calories, Sugars, Sodium, and Fat Information the Most Important

Consumers Ambivalent About Processed Foods, Want Fewer Ingredients

Package Label Claims Consumers Seek Most

Majority of Consumers Trying to Eat More Healthily

Almost Half of Consumers Skeptical About Health Claims on Labels

Marketing, Retailing and Foodservice Trends

Marketer Trends

The Dannon Co.

General Mills Inc.

The Hershey Co.

Kraft Foods Group Inc.

Retailer Trends

ALDI

Costco Wholesale Corp.

H-E-B

Supervalu Inc.

Restaurant and Foodservice Trends

Chapter 2: Overview of Labeling Requirements and Clean Label Trends

Federal Regulations for Food and Beverage Labels

Meat and Poultry Labeling

Exemptions to Nutrition Labeling

Small Business Exemptions

Federal Labeling Rules for Menus and Vending Machines

FDA Proposes Changes to Nutrition Facts Label

Time Frame for the Updated Nutrition Facts Panel

Changes in Nutrition Labeling

Illustration 2-1 Original vs. Proposed Nutrition Facts Panel

Changes in Serving Size Requirements

Illustration 2-2 Infographic Showing Changes in Proposed Serving Size

Hot Button Issue: Added Sugars

Dietary Guidelines for Americans

Icons, from Food Pyramid to MyPlate

Illustration 2-3 USDA Food Pyramid Introduced in 1992

Illustration 2-4 The MyPyramid Food Icon Introduced in 2005

Illustration 2-5 The MyPlate Food Icon, Introduced in June 2011

Proposed New Dietary Guidelines

Industry Labeling Initiatives

Industry Initiatives Spurred by the Obama Administration

Front-of-the-Package Nutrition Labels

Clear on Calories

Illustration 2-6 Front-of-Pack Labels

Illustration 2-7 Vending Machine Labels

Illustration 2-8 Consumer Advertisement, April 2011

Facts Up Front

Illustration 2-9 Facts Up Front Basic Icon

Illustration 2-10 Facts Up Front Basic Icons + 2 Nutrients to Encourage

Illustration 2-11 Facts Up Front Single Icon for Small Packages

Environmental Working Groups Food Scores

Illustration 2-12 Environmental Working Group Food Scores

Illustration 2-13 Environmental Working Group Food Scores Details

Retailers Nutrition Ratings

Guiding Stars

Illustration 2-14 Delhaize Americas Guiding Stars

NuVal Nutritional Scoring System

Illustration 2-15 NuVal Nutritional Scoring System

healthyAisles

Illustration 2-16 healthyAisles Shelf-Talkers

Safeways SimpleNutrition

Illustration 2-17 Safeway SimpleNutrition Shelf Tags

Clean Labels

What Is €œClean Label€�?

Ingredients Consumers Can Recognize

Free-From

Clean Label a Challenge for Food Developers

When Clean Labels Are Too Clean

Hot Button Issue: GMOs

Bill Proposed for National Certification of GMO-free Products

Transparency in Sourcing

Chapter 3: The Consumer

Packaged Facts Proprietary Survey

Shoppers Mindful of Nutrition, Ingredients

Price Trumps Nutrition When It Comes to Purchasing Food

Read the full report: http://www.reportlinker.com/p03087032-summary/view-report.html

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