Nutrastar Opens First Specialty Store Offering Premium Branded Golden Grass Consumer Products

HARBIN, China, Jan. 4, 2011 /PRNewswire-Asia-FirstCall/ -- Nutrastar International Inc. (OTC Bulletin Board: NUIN; "Nutrastar" or the "Company"), a leading producer and supplier of premium branded Traditional Chinese Medicine ("TCM") consumer products, today announced the opening of its first specialty store offering Nutrastar's premium branded TCM consumer products featuring Chinese Golden Grass. The store will carry small packages of the company's core Golden Grass product and all variations of Ban Ke Chong Cao, Nutrastar's functional health drink.

The specialty store is approximately 135 square meters in size and is strategically located in Daqing City, Heilongjiang Province in the People's Republic of China ("PRC"). Daqing was chosen as the initial launch site for its relatively close proximity to Nutrastar's corporate headquarters and production facilities, as well as the city's high GDP per capita.

Ms. Lianyun Han, Founder and Chief Executive Officer of Nutrastar, commented, "The opening of our first specialty store marks a momentous occasion for the company and its customers. The new store will help us in building a stronger consumer base and in enhancing brand awareness for all of our product offerings. Customers will now have an additional channel to purchase our premium branded TCM consumer products in preparation for the upcoming Chinese New Year."

Ms. Han continued, "Over the past several months, we have been successfully transitioning our brand image and our product mix to cater to middle- to upper-income consumers. Our first specialty store is the next step in further developing our brand in the TCM consumer product space. We look forward to opening additional locations in the future."

About Nutrastar International Inc.

Nutrastar is a China based leading producer and supplier of premium branded TCM consumer products including commercially cultivated Chinese Golden Grass ("Cordyceps Militaris") and functional health beverages. Cordyceps Militaris is one of the most highly regarded herbal nutrients in TCM. The Company believes it is the largest manufacturer of bioengineered Chinese Golden Grass in China, ranked by volume, according to China Market Monitoring Center (CMMC), accounting for approximately 19% market share in China. The Company is headquartered in Harbin, capital of Heilongjiang province, with 302 employees, 21 in R&D, and 132 in sales and marketing. The products of Nutrastar are sold throughout China via a direct and distribution network that covers more than 10 provinces. More information may be found at http://www.nutrastarintl.com or e-mail: [email protected]

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Safe Harbor Statement

This news release contains "forward-looking statements" relating to the business of Nutrastar International Inc. and its subsidiary companies. All statements, other than statements of historical fact included herein are "forward-looking statements" including statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks contained in reports filed by the Company with the Securities and Exchange Commission. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. . You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Other than as required under the securities laws, the Company does not assume a duty to update any forward-looking statements to reflect events or circumstances after the date hereof.

SOURCE Nutrastar International Inc.

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