Nutraceuticals: Global Markets and Processing Technologies

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Nutraceuticals: Global Markets and Processing Technologies

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Description

This report will provide an in-depth analysis of the overall nutraceuticals market including functional food, beverage, and supplement(FBS)market. Includes forecasts through 2016.

Introduction

The functional food, beverage, and supplement (FBS) market, also known as the nutraceuticals market, is defined as the aggregate sales of functional food, beverage, and supplements fortified with bioactive ingredients, with the most notable being fiber, probiotics, protein and peptides, omega-3, phytochemicals, and vitamins and minerals. Supplements fortified with herbals are also considered part of the market.

The functional food product market is defined as the aggregate sales value of nondrinkable food products. This market is further divided into the categories of confectionery, snacks and food bars, bakery items, dairy eatable food products, meat, grain, and flour, and fruits and vegetables.

The functional beverage market is defined as the aggregate sales value of drinkable food products. This mainly includes noncarbonated drinks, dairy drinks, fruit and vegetable juices, and tea and coffee.

The functional supplements market is defined as the aggregate sales value of supplements containing any of the bioactive ingredients. This mainly includes vitamins and multivitamin supplements, mineral supplements such as calcium, and herbal and nonherbal supplements.

The global nutraceuticals market can be categorized in terms of premium versus mass market products, which vary based on target customers and product branding and positioning.

FBS market is looked upon as a market for premiumization with new value-added products promising better health through better dietary choices. For suppliers, functional FBS can provide growth opportunities as well as wider profit margins not available with traditional food products. Consumers are able to benefit from good health without sacrificing taste and convenience.

This BCC Research report provides information about overall nutraceuticals market, including the specific functional food, beverage, and supplement markets. This report provides a single comprehensive geographic breakdown of the nutraceuticals market in terms of ingredients, applications, products, and technology.

This report is useful for all the stakeholders of the FBS market, including food manufacturers, beverage manufacturers, retailers, wholesalers, food formulators, supermarkets, grain producers, technology providers, research and development (R&D) companies, pharmaceutical companies, and advertisers. Both current market participants and new entrants can utilize this report to gain a thorough understanding of market forces, dynamics, and trends.

The information for this report has been collected through both primary and secondary research methodologies. Primary sources include High-level primary interviews with several industry people to analyze and verify the market trends and structure. Secondary sources include news items, case studies and documented health claims.

Use this report to:

Learn about the global market for nutraceuticals — the functional food, beverage, and supplement (FBS) market

Identify trends and opportunities in the FBS market

Learn about the high-level analysis in terms of which products can appeal to the mass and niche markets

Understand the strategic analysis of the market to better enable companies to formulate their strategies.

Scope of the Study

This report contains:

Full breakdown of the overall nutraceuticals market, including the specific functional food, beverage, and supplement markets

Analysis of global market trends, with data from 2009, 2010, estimates for 2011 and projections of compound annual growth rates (CAGRs) through 2016

An assessment of individual markets in terms of products, ingredients, health applications, technology, region, and top-selling products

Constructive arguments on strategic issues like premiumization versus mass market distribution strategies, licensing/partnering agreements, NPD (new product development), product repositioning, focus areas and market segmentation, niche markets, mainstream and blockbuster strategies, and tapping the children's market

Overview of functional food market patents and comprehensive company profiles.

Keywords

nutraceuticals,nutraceuticals market, nutraceuticals industry, nutraceuticals products, functional food market, food supplements market, functional beverage, functional supplement market, nutraceuticals world, nutraceuticals market size, nutraceuticals definition, nutraceuticals international, advanced nutraceuticals, nutraceuticals ingredients, nutraceuticals companies, supplements manufacturers, health foods business, healthy foods, healthy beverages market, nutraceuticals trends, nutraceuticals forecasts, nutraceuticals sales

CHAPTER ONE: INTRODUCTION .... 1

STUDY GOALS AND OBJECTIVES . 1

REASONS FOR DOING THE STUDY ...... 1

INTENDED AUDIENCE .... 2

SCOPE OF REPORT .. 2

INFORMATION SOURCES ....... 2

RELATED BCC REPORTS 3

BCC ONLINE SERVICES .. 3

DISCLAIMER ..... 3

CHAPTER TWO: SUMMARY ...... 4

SUMMARY TABLE GLOBAL NUTRACEUTICALS MARKET – FOODS,

BEVERAGES AND SUPPLEMENTS, THROUGH 2016 ($ MILLIONS) 4

SUMMARY FIGURE GLOBAL NUTRACEUTICAL MARKET – FOODS,

BEVERAGES AND SUPPLEMENTS, 2009-2016 ($ MILLIONS) .... 5

CHAPTER THREE: MARKET OVERVIEW ....... 6

MARKET OVERVIEW ....... 6

FIGURE 1 FUNCTIONAL FOOD, BEVERAGE, AND SUPPLEMENT

MARKET ...... 7

DUAL COMPETITION IN FUNCTIONAL FBS MARKET ...... 7

FALSE PRODUCT CLAIMS DAMAGING OVERALL MARKET .... 8

STAKEHOLDERS' OPPORTUNITIES IN THE GROWING

FUNCTIONAL FBS MARKET ..... 8

SUPPLY SIDE AND DEMAND SIDE FACTORS INFLUENCE

SECTOR . 8

DEMAND-SIDE DRIVERS ...... 9

The Elderly Population Expands .. 9

Young Consumers' Focus on Health ..... 9

Obesity Epidemic ... 9

SUPPLY-SIDE DRIVERS 9

Nutraceuticals Offer Premiumization Opportunity ..... 9

Media and Science Are Pushing the Functional Market

into the Mainstream....... 10

Escalating Health Care Costs ..... 10

Technology Driving Higher Efficacy ... 10

DEFINING THE NUTRACEUTICAL MARKET: FUNCTIONAL

FOOD, BEVERAGE, AND SUPPLEMENT (FBS) MARKET ... 10

DEFINING THE FUNCTIONAL FOOD PRODUCT MARKET .. 11

TABLE 1 GLOBAL NUTRACEUTICAL FOOD PRODUCT MARKET,

THROUGH 2016 ($ MILLIONS) ....... 11

DEFINING THE FUNCTIONAL BEVERAGE MARKET ... 12

TABLE 2 GLOBAL NUTRACEUTICAL BEVERAGE MARKET,

THROUGH 2016 ($ MILLIONS) ....... 12

DEFINING THE FUNCTIONAL SUPPLEMENTS MARKET .... 12

TABLE 3 GLOBAL NUTRACEUTICAL SUPPLEMENTS MARKET,

THROUGH 2016 ($ MILLIONS) ....... 13

DEFINING THE FUNCTIONAL INGREDIENTS MARKET ..... 13

TABLE 4 GLOBAL NUTRACEUTICAL INGREDIENTS MARKET,

THROUGH 2016 ($ MILLIONS) ....... 13

DEFINING THE FUNCTIONAL APPLICATION MARKET —

FOCUS ON HEALTH SEGMENTS AND DISEASES .... 14

TABLE 5 GLOBAL NUTRACEUTICAL HEALTH APPLICATION

MARKET, THROUGH 2016 ($ MILLIONS) ... 14

MARKET STRUCTURE ... 14

FUNCTIONAL PRODUCT MARKET — PREMIUM VS. MASS

MARKET POSITIONING 15

Premium Pricing and Margin Expansion ... 15

FUNCTIONAL MARKET — SUPPLY-SIDE STAKEHOLDER

VALUE CHAIN . 16

TABLE 6 GLOBAL NUTRACEUTICAL MARKET — BY

STAKEHOLDERS, THROUGH 2016 ($ MILLIONS) .... 16

FUNCTIONAL MARKET —CONSUMER MARKET

SEGMENTATION .... 16

Children/Teenager ....... 17

Women.. 17

Men ....... 17

Aging Boomers and Old Age ....... 17

NONCOMMERCIAL FOOD PLACES — EARLY ADOPTERS ... 17

EVOLUTION OF FUNCTIONAL FBS MARKET ... 18

FIGURE 2 EVOLUTION OF FUNCTIONAL FOOD AND BEVERAGE

MARKET .... 18

PHARMACEUTICAL COMPANIES AND FUNCTIONAL FOODS ...... 19

FIGURE 3 TARGET MARKET OVERLAP OF PHARMA AND

FUNCTIONAL FOODS ..... 19

PHARMACEUTICAL COMPANIES …(CONTINUED) ....... 20

CHAPTER FOUR: NUTRACEUTICALS MARKET- STRATEGIC INSIGHT ....... 21

FUNCTIONAL FOOD, BEVERAGE, AND SUPPLEMENT MARKET

DYNAMICS .. 21

FIGURE 4 COMPARATIVE GROWTH ANALYSIS OF FUNCTIONAL

FBS ..... 22

TRENDS AND OPPORTUNITIES .. 23

QUALITY PRODUCTS WITH IMPROVED HEALTH

BENEFITS 23

FUNCTIONAL FOOD MAKEOVER OF EXISTING BRANDS

WITH VITAMINS AND MINERALS ....... 23

ENTRY INTO MAINSTREAM ...... 23

PREMIUMIZATION ...... 23

NEW PRODUCT DEVELOPMENT (NPD) ... 24

LICENSING AND PARTNERING STRATEGIES ....... 24

FOCUS ON WEALTHIER CONSUMERS .... 24

EXPLOITING NEW MARKETS AND DISTRIBUTION ..... 24

CONSOLIDATION . 24

VEGETARIAN AND ANTIALLERGEN PRODUCTS .. 25

SHORTENING THE LIFE CYCLE OF THE LAUNCH ...... 25

SEEKING APPROVED HEALTH CLAIMS . 25

CAPITALIZING ON NICHE MARKETS ...... 25

PRIVATE LABELS IN THE FBS SPACE ..... 25

MULTIPLE HEALTH BENEFITS 26

THE EMERGING CHILDREN'S MARKET .... 26

TABLE 7 SELECTED NUTRITIONAL PRODUCTS LAUNCHED FOR

CHILDREN 26

BLOCKBUSTER PRODUCTS . 27

TABLE 8 SELECTED BLOCKBUSTER NUTRACEUTICAL PRODUCTS ....... 27

TABLE 8 (CONTINUED) 28

CONSOLIDATION IN FUNCTIONAL FBS MARKET .. 28

TABLE 9 SELECTED MAJOR ACQUISITIONS IN FUNCTIONAL FBS

MARKET .... 29

TABLE 9 (CONTINUED) ....... 30

TABLE 10 SELECTED JOINT VENTURE/PARTNERSHIP

AGREEMENTS .. 31

TABLE 10 (CONTINUED) ...... 32

CHAPTER FIVE: INGREDIENT MARKET .... 33

GLOBAL NUTRACEUTICAL FOOD MARKET BY INGREDIENT ...... 33

TABLE 11 GLOBAL NUTRACEUTICAL FOOD MARKET BY

INGREDIENT, THROUGH 2016 ($ MILLIONS) ... 33

GLOBAL NUTRACEUTICAL BEVERAGE MARKET BY

INGREDIENT ...... 33

TABLE 12 GLOBAL NUTRACEUTICAL BEVERAGE MARKET BY

INGREDIENT, THROUGH 2016 ($ MILLIONS) .... 34

GLOBAL NUTRACEUTICAL SUPPLEMENT MARKET BY

INGREDIENT ...... 34

TABLE 13 GLOBAL NUTRACEUTICAL SUPPLEMENT MARKET BY

INGREDIENT, THROUGH 2016 ($ MILLIONS) .... 34

PROTEIN AND PEPTIDES ..... 35

TABLE 14 GLOBAL NUTRACEUTICAL PROTEIN MARKET BY

PRODUCT TYPES, THROUGH 2016 ($ MILLIONS) ..... 35

GLOBAL NUTRACEUTICAL PROTEIN MARKET BY

PRODUCT TYPES .... 35

TABLE 15 GLOBAL NUTRACEUTICAL PROTEIN-BASED FOOD

MARKET BY PRODUCT TYPES, THROUGH 2016 ($ MILLIONS) ..... 36

GLOBAL NUTRACEUTICAL PROTEIN MARKET BY REGION ...... 36

TABLE 16 GLOBAL NUTRACEUTICAL PROTEIN MARKET, BY

REGION, THROUGH 2016 ($ MILLIONS) ..... 36

MAJOR MARKET DRIVERS 37

Sports Beverages Drive Protein Demand ... 37

Cost Pressure is Leading to More Innovation in Protein

Ingredients ..... 37

PROTEIN TYPES .. 38

Soy Protein ... 38

Whey Becoming Mainstream for Sports Drinks 39

Definition and Structure .. 39

Whey Products in Functional Beverages . 39

Whey Used in Smoothies .. 40

Whey Proteins and Controlled Release of Bioactives ...... 40

Whey Isolates for Weight Loss Market .... 40

Whey Protein Targeting Infant Nutrition ....... 41

Amino Acids Finding a Niche Market within Proteins ...... 41

Other Protein Sources . 41

TABLE 17 SELECTED OTHER MAJOR PROTEIN PRODUCTS ..... 42

PROBIOTICS/PREBIOTICS .... 43

DEFINITION AND STRUCTURE 43

TABLE 18 GLOBAL NUTRACEUTICAL PROBIOTIC MARKET BY

PRODUCT TYPE, THROUGH 2016 ($ MILLIONS) ....... 44

GLOBAL NUTRACEUTICAL PROBIOTIC FOOD MARKET BY

PRODUCTS ....... 44

TABLE 19 GLOBAL NUTRACEUTICAL PROBIOTIC FOOD MARKET

BY FOOD PRODUCT, THROUGH 2016 ($ MILLIONS) 45

GLOBAL NUTRACEUTICAL PROBIOTIC MARKET BY

REGION .... 45

TABLE 20 GLOBAL NUTRACEUTICAL PROBIOTIC MARKET BY

REGION, THROUGH 2016 ($ MILLIONS) .... 45

PREBIOTICS .... 46

MARKET DRIVERS ....... 46

Probiotics Benefit People with Particular Needs ....... 46

Innovative Packaging Leads to More Use of Probiotics in

Nondairy Products . 46

Probiotic-Based Foods and Beverages Gain Popularity..... 47

TABLE 21 COMPETITIVE OUTLOOK 47

OMEGA-3 .. 48

DEFINITION AND STRUCTURE 48

TABLE 22 GLOBAL NUTRACEUTICAL OMEGA MARKET BY

PRODUCT TYPE, THROUGH 2016 ($ MILLIONS) ....... 49

GLOBAL NUTRACEUTICAL OMEGA-3 MARKET BY REGION ...... 49

TABLE 23 GLOBAL NUTRACEUTICAL OMEGA MARKET BY

GEOGRAPHY, THROUGH 2016 ($ MILLIONS) .... 49

GLOBAL NUTRACEUTICAL PROBIOTIC FOOD MARKET BY

PRODUCTS ....... 49

TABLE 24 GLOBAL NUTRACEUTICAL OMEGA-3-BASED FOOD

MARKET BY PRODUCTS, THROUGH 2016 ($ MILLIONS) ....... 50

MARKET DRIVERS ....... 50

Omega-3 Products Moving into Mainstream Markets ....... 50

Higher Recommended Daily Intake (RDI) Could Boost

Omega-3 Market ..... 51

Consumers Shift Fat Strategy: Low Saturated Fat, No

Trans Fat 51

FLAX AS AN ALTERNATIVE SOURCE FOR OMEGA-3 ... 51

COMPETITIVE OUTLOOK .. 52

TABLE 25 SELECTED NEW OMEGA-3 PRODUCTS 52

FIBER 53

DEFINITION .. 53

TABLE 26 GLOBAL NUTRACEUTICAL FIBER MARKET BY PRODUCT

TYPES, THROUGH 2016 ($ MILLIONS) ....... 53

GLOBAL NUTRACEUTICAL FIBER FOOD MARKET BY

PRODUCTS ....... 54

TABLE 27 GLOBAL NUTRACEUTICAL FIBER FOOD MARKET BY

PRODUCT, THROUGH 2016 ($ MILLIONS) . 54

GLOBAL NUTRACEUTICAL FIBER MARKET BY REGION ... 54

TABLE 28 GLOBAL NUTRACEUTICAL FIBER MARKET BY REGION,

THROUGH 2016 ($ MILLIONS) ....... 55

Major Incumbents Focus on Fiber Market . 55

WHOLE GRAINS: BECOMING MAINSTREAM . 55

Breads and Food Bars: Major Product Category to Include

Whole Grain .... 56

TABLE 29 SELECTED MAJOR BREADS AND FOOD BARS

PRODUCTS 56

Whole Grain Products ....... 56

TABLE 30 SELECTED FIBER-BASED PRODUCTS.. 56

Inhibitors in the Whole Grain Market 57

TABLE 31 SELECTED WHOLE GRAIN PRODUCTS 57

High-fiber Foods with Low Glycemic Index: Effects on

Diabetes .. 58

Beta-glucan .. 58

COMPETITIVE OUTLOOK .. 58

GLUTEN-FREE FIBER . 59

FIBER AS A SUGAR SUBSTITUTE ..... 59

VITAMINS AND MINERALS .. 59

TABLE 32 GLOBAL NUTRACEUTICAL VITAMIN AND MINERAL

MARKET BY GEOGRAPHIC REGION, THROUGH 2016 ($

MILLIONS) 60

GENETICALLY MODIFIED (GM)-FREE AND ALLERGENFREE

VITAMINS ..... 60

OTHER PHYTOCHEMICALS MARKET 60

TABLE 33 GLOBAL NUTRACEUTICAL PHYTOCHEMICAL MARKET

BY PRODUCT TYPE, THROUGH 2016 ($ MILLIONS) . 61

PHYTOCHEMICALS BLOCKBUSTERS ..... 61

TABLE 34 GLOBAL NUTRACEUTICAL PHYTOCHEMICAL-BASED

FOOD MARKET BY PRODUCT, THROUGH 2016 ($ MILLIONS) ...... 62

TABLE 35 GLOBAL NUTRACEUTICAL PHYTOCHEMICAL-BASED

BEVERAGE MARKET BY PRODUCT, THROUGH 2016 ($

MILLIONS) 62

TABLE 36 GLOBAL NUTRACEUTICAL PHYTOCHEMICAL MARKET

BY REGION, THROUGH 2016 ($ MILLIONS) ....... 63

PLANT STEROLS: TARGETING THE CHOLESTEROL

MARKET ... 63

Definition and Structure ..... 63

TABLE 37 SELECTED MAJOR PLANT STEROLS PRODUCTS ..... 64

COMPETITIVE OUTLOOK ..... 64

ANTIOXIDANTS .... 64

TABLE 38 SELECTED MAJOR ANTIOXIDANTS PRODUCTS 65

Antioxidants Market Is Growing and Enjoying Higher

Premiumization ...... 65

Best-selling Antioxidants .... 66

FIGURE 5 TOP SELLING ANTIOXIDANTS (%) 66

CHAPTER SIX: GLOBAL NUTRACEUTICAL FOOD ..... 67

TABLE 39 GLOBAL NUTRACEUTICAL FOOD MARKET BY REGION,

THROUGH 2016 ($ MILLIONS) ....... 67

GLOBAL NUTRACEUTICAL FOOD MARKET BY CATEGORY —

MARKET OVERVIEW 67

FIGURE 6 GLOBAL NUTRACEUTICAL FOOD MARKET BY

CATEGORY IN 2010 (%) .. 68

FIGURE 6 (CONTINUED) .... 69

SUGAR AND CONFECTIONERY: $ 13.2 BILLION MARKET .. 69

TABLE 40 GLOBAL CONEFECTIONERY AND SUGAR

REPLACEMENTS MARKET BY REGION, THROUGH 2016 ($

MILLIONS) 70

Global Confectionery and Sugar Replacements Market by

Ingredients ..... 70

TABLE 41 GLOBAL CONFECTIONERY AND SUGAR

REPLACEMENTS MARKET BY INGREDIENT, THROUGH 2016 ($

MILLIONS) 70

Confectionery with Vitamins and Minerals on Store

Shelves .... 70

Dark Chocolate a Major Category for Total Global Sugar

Confectionery Sales 71

Popular Confectionery Products . 71

TABLE 42 SELECTED CONFECTIONERY PRODUCTS . 71

Alternative Sweeteners ....... 72

TABLE 43 SELECTED ALTERNATIVE SWEETENERS ... 72

Breakdown of Confectionery and Sugar Market by

Geography and Major Ingredient .. 72

TABLE 44 GLOBAL PROTEIN-BASED CONFECTIONERY AND

SUGAR REPLACEMENTS MARKET BY REGION, THROUGH 2016

($ MILLIONS) .... 73

TABLE 45 GLOBAL PROBIOTIC-BASED CONFECTIONERY AND

SUGAR REPLACEMENTS MARKET BY REGION, THROUGH 2016

($ MILLIONS) .... 73

TABLE 46 GLOBAL OMEGA-3-BASED CONFECTIONERY AND

SUGAR REPLACEMENTS MARKET BY REGION, THROUGH 2016

($ MILLIONS) .... 73

BAKERY MARKET OVERVIEW: $10.1 BILLION ...... 74

TABLE 47 GLOBAL NUTRACEUTICAL BAKERY FOOD MARKET BY

REGION, THROUGH 2016 ($ MILLIONS) .... 74

Bakery Market Overview by Product Types ...... 74

TABLE 48 GLOBAL NUTRACEUTICAL BAKERY FOOD MARKET BY

CATEGORY, THROUGH 2016 ($ MILLIONS) 75

Global Nutraceutical Bakery Food Markets by

Ingredients ..... 75

TABLE 49 GLOBAL NUTRACEUTICAL BAKERY FOOD MARKET BY

INGREDIENT, THROUGH 2016 ($ MILLIONS) .... 75

Breads: A $7 Billion Market 76

TABLE 50 GLOBAL NUTRACEUTICAL BREAD FOOD MARKET BY

REGION, THROUGH 2016 ($ MILLIONS) .... 76

Global Nutraceutical Breads Market by Ingredients ...... 77

TABLE 51 GLOBAL NUTRACEUTICAL BREAD FOOD MARKET BY

INGREDIENT, THROUGH 2016 ($ MILLIONS) .... 77

Global Fiber Breads Market ..... 77

TABLE 52 GLOBAL NUTRACEUTICAL FIBER BREAD FOOD

MARKET BY GEOGRAPH, THROUGH 2016 ($ MILLIONS) ....... 78

Global Nutraceutical Cookies and Crackers Market by

Region — Market Overview ... 78

TABLE 53 GLOBAL NUTRACEUTICAL COOKIES AND CRACKERS

FOOD MARKET BY REGION, THROUGH 2016 ($ MILLIONS) .. 79

Global Nutraceutical Cookies and Crackers Market

by Types of Ingredients ....... 79

TABLE 54 GLOBAL COOKIES AND CRACKERS FOOD MARKET BY

CATEGORY, THROUGH 2016 ($ MILLIONS) 79

High-Protein Pasta Suits Sports Market ... 80

SNACKS: $8.8 BILLION MARKET ...... 80

TABLE 55 GLOBAL NUTRACEUTICAL SNACKS MARKET BY

REGION THROUGH 2016 ($ MILLIONS) ...... 81

Cereal Bars: Key Snack Food Product 81

Consumer Preference for Healthy Snacks .. 81

Functional Snacks Market by Ingredient ... 82

TABLE 56 GLOBAL NUTRACEUTICAL SNACKS MARKET BY

CATEGORY, THROUGH 2016 ($ MILLIONS) 82

Cereal Manufacturers Shifting to Snacks Market ..... 82

Demand for Gluten-free Cereal Increasing 82

Whole Grain and Oat Cereals Driving the Cereal Market

in Europe 83

Developing Countries Are Rapidly Growing Markets for

Functional Snacks .. 83

Convenient Meals Potential Competitor for Functional

Snacks ..... 83

TABLE 57 SELECTED TOP-SELLING FUNCTIONAL SNACK

PRODUCTS 83

Breakdown of Snacks Market by Region .... 84

TABLE 58 GLOBAL NUTRACEUTICAL FIBER-BASED SNACKS

MARKET BY GEOGRAPHY, THROUGH 2016 ($ MILLIONS) .... 85

SUPER FRUITS ..... 85

TABLE 59 GLOBAL FROZEN AND SPECIALTY FRUITS

NUTRACEUTICALS MARKET BY CATEGORY, THROUGH 2016 ($

MILLIONS) 85

TABLE 60 GLOBAL FROZEN AND SPECIALTY FRUITS

NUTRACEUTICAL MARKET BY REGION, THROUGH 2016 ($

MILLIONS) 86

Sweeteners, Syrups, and Jellies Are Main Forms of

Functional Fruit ..... 86

Popular Super Fruits ... 86

TABLE 61 SELECTED SUPER FRUITS BY CONTENT ... 87

TABLE 62 SELECTED SUPER FRUIT PRODUCTS . 87

DAIRY NONDRINKABLE PRODUCTS: $7.6 BILLION

MARKET ... 87

TABLE 63 GLOBAL NUTRACEUTICAL DAIRY MARKET BY

CATEGORY, THROUGH 2016 ($ MILLIONS) ....... 88

Probiotic Ice Creams Dominate Functional Ice Cream

Products Segment .. 88

Dairy Companies Pursue Functional Margarines ..... 89

Popular Functional Dairy Nondrinkable Products .... 89

TABLE 64 SELECTED FUNCTIONAL DAIRY PRODUCTS ..... 89

FUNCTIONAL FLOUR MARKET 89

TABLE 65 GLOBAL NUTRACEUTICAL FLOUR MARKET BY REGION,

THROUGH 2016 ($ MILLIONS) ....... 90

MEAT AND POULTRY: NEGLECTED OPPORTUNITY .... 90

TABLE 66 GLOBAL MEAT AND MEAT REPLACMENTS

NUTRACEUTICALS MARKET BY REGION, THROUGH 2016 ($

MILLIONS) 90

Noncommercial Markets: Early Adopters of Functional

Meat 91

Nonallergen Functional Meat to Find Increasing Market . 91

New Alternative Food: Egg Replacement

Ingredients/products ...... 91

GLOBAL NUTRACEUTICAL BEVERAGE MARKET ... 91

GLOBAL NUTRACEUTICAL BEVERAGE MARKET BY

PRODUCT CATEGORY ... 92

FIGURE 7 GLOBAL NUTRACEUTICAL BEVERAGE MARKET BY

CATEGORY IN 2010 (%) ... 92

FIGURE 7 (CONTINUED) ..... 93

GLOBAL NUTRACEUTICAL BEVERAGE MARKET BY

REGION .... 93

TABLE 67 GLOBAL NUTRACEUTICAL BEVERAGE MARKET BY

REGION, THROUGH 2016 ($ MILLIONS) .... 94

FRUIT AND VEGETABLE JUICES AND DRINKS .... 94

TABLE 68 GLOBAL NUTRACEUTICAL FRUIT AND VEGETABLE

JUICE MARKET BY GEOGRAPHY, THROUGH 2016 ($ MILLIONS) ....... 95

TABLE 69 SELECTED TOP-SELLING FUNCTIONAL JUICE

PRODUCTS 95

NONCARBONATED DRINKS ...... 96

TABLE 70 GLOBAL NONCARBONATED DRINKS MARKET BY

CATEGORY, THROUGH 2016 ($ MILLIONS) ....... 96

Global Functional Noncarbonated Drinks Market by

Region ..... 96

TABLE 71 GLOBAL NONCARBONATED DRINKS MARKET BY

REGION, THROUGH 2016 ($ MILLIONS) ..... 97

CSD Companies Shifting to Functional Beverages for

Growth .... 97

Sports and Energy Drinks Now Mainstream and Leading

Companies Are Chasing Market Growth ...... 97

TABLE 72 SELECTED TOP-SELLING FUNCTIONAL

NONCARBONATED DRINKS .. 98

Noncarbonated Drinks/Functional Water .. 98

Leading Beverage Companies Expanding Their Presence

in the Functional Water Market .... 99

TEA AND COFFEE 99

TABLE 73 GLOBAL TEA AND COFFEE NUTRACEUTICAL MARKET

BY INGREDIENT CATEGORY, THROUGH 2016 ($ MILLIONS) ..... 100

Global Tea and Coffee Nutraceutical Market by Region . 100

TABLE 74 GLOBAL TEA AND COFFEE NUTRACEUTICAL MARKET

BY REGION, THROUGH 2016 ($ MILLIONS) ..... 100

Ready-to-drink Green Tea Goes Mainstream... 101

Tea Market Is Rapidly Expanding in the U.S. . 101

Weight Reduction Claims Will Fuel Black Tea Demand . 101

RTD Tea and Coffee Marketed as Alternative to

Carbonated Soft Drinks ....... 101

Functional Tea Extracts Introduced in Functional Foods ....... 102

Flavored Functional Tea Targets Specific Markets . 102

Functional Coffee ....... 102

Top-selling Functional Tea Products 102

TABLE 75 SELECTED TOP SELLING PRODUCTS 103

DAIRY AND DAIRY ALTERNATIVE DRINKS . 103

TABLE 76 GLOBAL DRINKABLE YOGURTS AND OTHER DAIRY

DRINKS MARKET BY INGREDIENT, THROUGH 2016 ($

MILLIONS) ...... 104

Global Drinkable Yogurt and Other Dairy Drinks Market

by Region ...... 104

TABLE 77 GLOBAL DRINKABLE YOGURTS AND OTHER DAIRY

DRINKS MARKET BY REGION, THROUGH 2016 ($ MILLIONS) ... 104

Dairy Market Sees Functional Dairy Products as a Way to

Safeguard Financial Bottom Line ....... 105

TABLE 78 SELECTED TOP-SELLING FERMENTED FUNCTIONAL

DAIRY BEVERAGES ...... 105

TABLE 79 SELECTED TOP-SELLING NONFERMENTED

FUNCTIONAL DAIRY BEVERAGES ... 105

TABLE 80 SELECTED TOP-SELLING PROBIOTIC DRINKABLE

YOGURTS 106

Probiotic Yogurt and Other Dairy Drinks Market

Overview by Region ...... 107

TABLE 81 GLOBAL PROBOITIC DRINKABLE YOGURTS AND OTHER

DAIRY DRINKS MARKET BY REGION, THROUGH 2016 ($

MILLIONS) ...... 107

TABLE 82 SELECTED FUNCTIONAL DAIRY ALTERNATIVE

BEVERAGES — SOY MILK ... 108

GLOBAL NUTRACEUTICAL SUPPLEMENT MARKET .... 108

TABLE 83 GLOBAL NUTRACEUTICAL SUPPLEMENTS MARKET BY

REGION, THROUGH 2016 ($ MILLIONS) ... 108

GLOBAL NUTRACEUTICAL SUPPLEMENT MARKET BY

INGREDIENT TYPE ...... 109

TABLE 84 GLOBAL NUTRACEUTICAL SUPPLEMENTS MARKET BY

INGREDIENT TYPE, THROUGH 2016 ($ MILLIONS) ....... 109

Calcium and Multivitamins: Major Mainstream

Supplements . 109

CHAPTER SEVEN: APPLICATIONS .... 110

FIGURE 8 NUTRACEUTICAL GLOBAL APPLICATION MARKET, 2010

(%) ..... 110

FIGURE 8 (CONTINUED) ... 111

WEIGHT MANAGEMENT: $20.7 BILLION MARKET 111

TABLE 85 GLOBAL WEIGHT MANAGEMENT APPLICATION

MARKET BY REGION, THROUGH 2016 ($ MILLIONS) .... 112

FUNCTIONAL BREAKFAST/SNACKS DOING WELL IN

WEIGHT MANAGEMENT SEGMENT . 112

GUARANTEEING WEIGHT LOSS IS BLOCKBUSTER

OPPORTUNITY ...... 112

APPETITESUPPRESSION/ SATIETY PRODUCTS DOING

BETTER .. 113

FUNCTIONAL FOOD MARKET TARGETING WEIGHT

MANAGEMENT THROUGH MULTIPLE DIET PROGRAMS .... 113

TABLE 86 SELECTED TOP-SELLING PRODUCTS: WEIGHT

MANAGEMENT ...... 114

BEST-SELLING INGREDIENTS ....... 114

TABLE 87 SUMMARY OF SELECTED NEW FUNCTIONAL

INGREDIENTS 115

TABLE 88 SELECTED TOP-SELLING SATIETY/APPETITE

SUPPRESSION PRODUCTS . 116

TABLE 89 COMPETITIVE OUTLOOK ...... 117

TABLE 89 (CONTINUED) .... 118

DIGESTIVE HEALTH, GI, AND IMMUNITY: $17.3 BILLION

MARKET .... 118

TABLE 90 GLOBAL GI APPLICATION MARKET BY REGION,

THROUGH 2016 ($ MILLIONS) ..... 119

TABLE 91 SELECTED BEST-SELLING GI PRODUCTS 119

HEART HEALTH: $19.8 BILLION MARKET ...... 119

TABLE 92 GLOBAL HEART HEALTH APPLICATION MARKET BY

GEOGRAPHY, THROUGH 2016 ($ MILLIONS) ... 120

OMEGA-3, WHOLE GRAINS, AND ANTIOXIDANTS LEAD

THE HEART HEALTH MARKET . 120

FIGURE 9 HEART HEALTH CLAIMS BY FUNCTIONAL INGREDIENT

TYPES (%) 121

TABLE 93 SELECTED INGREDIENTS FOR HEART HEALTH .... 121

TABLE 94 SELECTED TOP-SELLING HEART HEALTH FUNCTIONAL

PRODUCTS ...... 122

TABLE 95 SELECTED HEART HEALTH FUNCTIONAL PRODUCTS

BASED ON TARGETED APPLICATIONS ... 122

ANTIAGING AND BEAUTY: $8.9 BILLION 123

MARKET OVERVIEW . 123

TABLE 96 GLOBAL ANTIAGING AND BEAUTY APPLICATION

MARKET BY REGION, THROUGH 2016 ($ MILLIONS) ... 124

ALOE VERA TO DOMINATE FUNCTIONAL BEAUTY FOOD

MARKET . 124

FIGURE 10 FUNCTIONAL FBS MARKET FOR BEAUTY (%) 124

FIGURE 10 (CONTINUED) . 125

FIGURE 11 THE COSMECEUTICALS MARKET IN U.S. BY SEGMENT,

2010 (%) .... 125

FUNCTIONAL FOODS INGREDIENTS FOR

COSMECEUTICAL APPLICATIONS ... 126

TABLE 97 SELECTED NEW FUNCTIONAL INGREDIENTS FOR

BEAUTY APPLICATIONS ...... 126

TABLE 98 SELECTED BEST-SELLING PRODUCTS ..... 127

TABLE 99 SELECTED NEW FUNCTIONAL PRODUCTS BY BEAUTY

APPLICATIONS ...... 127

SPORTS AND ENERGY: $46.2 BILLION MARKET ... 127

TABLE 100 GLOBAL SPORTS AND ENERGY APPLICATION MARKET

BY REGION, THROUGH 2016 ($ MILLIONS) ..... 128

TOP-SELLING PRODUCTS 129

TABLE 101 OTHER SELECTED SPORTS AND ENERGY PRODUCTS

AND INGREDIENTS ...... 129

MANUFACTURERS EYE SPORTS AND ENERGY MARKET

FOR BLOCKBUSTER POTENTIAL ..... 130

SPORTS AND ENERGY DRINK COMPANIES TO FOCUS ON

FEMALE CUSTOMERS . 130

INCREASING OPPORTUNITIES FOR NEWER

FORMULATIONS ... 130

ASIAN MARKET PROVIDES OPPORTUNITY FOR SPORTS

DRINKS ... 130

REGULATORY ISSUES RESTRICT ENERGY PRODUCTS

FOR CERTAIN CONSUMER SEGMENTS .. 131

TYPE 2 DIABETES 131

TABLE 102 GLOBAL DIABETES APPLICATION MARKET BY

REGION, THROUGH 2016 ($ MILLIONS) .. 132

LOW GLYCEMIC (GI) FOOD AND VITAMIN C ARE

GROWING AT HEALTHY RATE .. 132

TABLE 103 SELECTED TOP-SELLING LOW-GLYCEMIC PRODUCTS ....... 133

GENERAL WELLNESS . 133

TABLE 104 GLOBAL GENERAL WELLNESS APPLICATION MARKET

BY REGION, THROUGH 2016 ($ MILLIONS) ..... 134

GLUTEN-FREE/CELIAC DISEASE ...... 134

MEMORY AND MENTAL HEALTH PRODUCT MARKET TAPPING

MAINLY CHILDREN 134

TABLE 105 GLOBAL MEMORY AND MENTAL HEALTH

APPLICATION MARKET BY REGION, THROUGH 2016 ($

MILLIONS) ...... 135

TABLE 106 SELECTED POPULAR MEMORY PRODUCTS ... 135

CHAPTER EIGHT: INTERNATIONAL MARKETS...... 136

U.S. NUTRACEUTICALS MARKET ..... 136

U.S. NUTRACEUTICAL PRODUCT MARKET OVERVIEW ... 136

TABLE 107 U.S. NUTRACEUTICAL PRODUCT MARKET, THROUGH

2016 ($ MILLIONS) . 136

U.S. NUTRACEUTICAL BEVERAGE MARKET OVERVIEW . 137

TABLE 108 U.S. NUTRACEUTICAL BEVERAGE PRODUCT MARKET,

THROUGH 2016 ($ MILLIONS) ..... 137

U.S. NUTRACEUTICAL FOOD MARKET OVERVIEW ... 137

TABLE 109 U.S. NUTRACEUTICAL FOOD PRODUCT MARKET,

THROUGH 2016 ($ MILLIONS) ..... 138

U.S. NUTRACEUTICAL HEALTH APPLICATION MARKET

OVERVIEW ..... 138

TABLE 110 U.S. NUTRACEUTICAL HEALTH APPLICATION

MARKET, THROUGH 2016 ($ MILLIONS) . 138

EUROPE'S NUTRACEUTICALS MARKET . 139

EUROPE'S NUTRACEUTICALS PRODUCT MARKET

OVERVIEW ..... 139

TABLE 111 EUROPE'S NUTRACEUTICALS PRODUCT MARKET,

THROUGH 2016 ($ MILLIONS) ..... 139

EUROPE'S NUTRACEUTICAL BEVERAGE MARKET

OVERVIEW ..... 139

TABLE 112 EUROPE'S NUTRACEUTICAL BEVERAGE PRODUCT

MARKET, THROUGH 2016 ($ MILLIONS) . 140

EUROPE'S NUTRACEUTICAL FOOD MARKET OVERVIEW ....... 140

TABLE 113 EUROPE'S NUTRACEUTICAL FOOD PRODUCT MARKET,

THROUGH 2016 ($ MILLIONS) ..... 140

EUROPE'S NUTRACEUTICAL HEALTH APPLICATION

MARKET OVERVIEW ... 141

TABLE 114 EUROPE'S NUTRACEUTICAL HEALTH APPLICATION

MARKET, THROUGH 2016 ($ MILLIONS) .. 141

JAPAN'S NUTRACEUTICAL MARKET ....... 141

JAPAN'S NUTRACEUTICALS PRODUCT MARKET

OVERVIEW ..... 141

TABLE 115 JAPAN'S NUTRACEUTICAL PRODUCT MARKET,

THROUGH 2016 ($ MILLIONS) ..... 142

JAPAN'S NUTRACEUTICAL BEVERAGE MARKET

OVERVIEW ..... 142

TABLE 116 JAPAN'S NUTRACEUTICAL BEVERAGE PRODUCT

MARKET, THROUGH 2016 ($ MILLIONS) . 142

JAPAN'S NUTRACEUTICAL FOOD MARKET OVERVIEW ... 143

TABLE 117 JAPAN'S NUTRACEUTICAL FOOD PRODUCT MARKET,

THROUGH 2016 ($ MILLIONS) ..... 143

JAPAN'S NUTRACEUTICAL HEALTH APPLICATION

MARKET OVERVIEW ... 143

TABLE 118 JAPAN'S NUTRACEUTICAL HEALTH APPLICATION

MARKET, THROUGH 2016 ($ MILLIONS) . 144

CHAPTER NINE: FUNCTIONAL FOODS MARKET PATENT OVERVIEW ..... 145

FUNCTIONAL FOODS MARKET PATENT ANALYSIS ..... 145

GENERAL TRENDS....... 145

TABLE 119 NUMBER OF NUTRACEUTICALS PATENTS, 2003–2008 . 146

TRENDS BY APPLICATION ...... 146

FIGURE 12 NUTRACEUTICALS PATENT FILED ? BY HEALTH

APPLICATIONS (%) 146

FIGURE 12 (CONTINUED) . 147

CHAPTER TEN: COMPANY PROFILES ...... 148

ALPRO UK, LTD. ... 148

PRODUCTS .. 148

TABLE 120 ALPRO PRODUCT PORTFOLIO ... 148

TABLE 120 (CONTINUED) .. 149

NEW PRODUCTS 149

STRATEGY ... 149

ATKINS NUTRITIONALS, INC. ... 150

TABLE 121 ATKINS NUTRITIONALS PRODUCTS 150

NEW PRODUCTS 150

STRATEGY ... 151

BOEHRINGER INGELHEIM 151

TABLE 122 BOEHRINGER INGELHEIM PRODUCTS ... 151

STRATEGY ... 151

BASF GROUP . 152

TABLE 123 BASF GROUP PRODUCTS .... 152

NEW PRODUCTS 153

STRATEGY ... 153

BAYER HEALTHCARE AG ... 153

PRODUCTS .. 153

TABLE 124 BAYER HEALTHCARE PODUCTS ....... 154

STRATEGY ... 154

BIOGAIA AB ... 154

TABLE 125 BIOGAIA AB PRODUCTS ...... 155

NEW PRODUCTS 155

STRATEGY ... 155

CADBURY ....... 156

TABLE 126 CADBURY PRODUCTS .. 156

NEW PRODUCTS 157

STRATEGY ... 157

CARGILL, INCORPORATED 157

TABLE 127 CARGILL PRODUCTS .... 158

NEW PRODUCTS 158

STRATEGY ... 158

CLIF BAR & COMPANY 158

TABLE 128 CLIF BAR & COMPANY PRODUCTS ... 159

NEW PRODUCTS 159

STRATEGY ... 159

COCA-COLA COMPANY ....... 160

TABLE 129 COCA-COLA COMPANY PRODUCTS ... 160

NEW PRODUCTS 161

STRATEGY ... 162

DAIRY CREST GROUP .. 163

TABLE 130 DAIRY CREST GROUP PRODUCTS..... 163

NEW PRODUCTS 163

STRATEGY ... 164

DANISCO A/S . 164

TABLE 131 DANISCO A/S PRODUCTS ... 165

NEW PRODUCTS 165

STRATEGY ... 165

DANNON GROUP .. 166

TABLE 132 DANNON GROUP PRODUCTS ..... 166

STRATEGY ... 166

DR. PEPPER SNAPPLE GROUP .. 167

PRODUCT PORTFOLIO ..... 167

NEW PRODUCTS 167

STRATEGY ... 167

DSM NUTRITIONAL PRODUCTS 168

TABLE 133 DSM NUTRITIONAL PRODUCTS 168

NEW PRODUCTS 169

STRATEGY ... 169

GALENICA LTD. .... 170

TABLE 134 GALENICA LTD. PRODUCTS ....... 170

STRATEGY ... 170

GENERAL MILLS, INC. 170

TABLE 135 PRODUCTS ..... 171

NEW PRODUCTS 171

STRATEGY ... 171

GENERAL NUTRITION CENTER CORPORATION (GNC) ....... 172

TABLE 136 GENERAL NUTRITION CENTER PRODUCTS .. 172

NEW PRODUCTS 173

STRATEGY ... 173

HANSEN NATURAL ...... 173

TABLE 137 HANSEN NATURALPRODUCTS .. 173

NEW PRODUCTS 174

HERBALIFE INTERNATIONAL OF AMERICA INC. . 174

TABLE 138 HERBALIFE INTERNATIONAL OF AMERICA INC.

PRODUCTS ...... 175

NEW PRODUCTS 175

STRATEGY ... 175

INVERNESS MEDICAL NUTRITIONAL GROUP ...... 176

TABLE 139 INVERNESS MEDICAL NUTRITIONAL GROUP

PRODUCTS ...... 176

STRATEGY ... 177

JOHNSON & JOHNSON ....... 177

TABLE 140 JOHNSON & JOHNSON PRODUCTS .. 177

NEW PRODUCTS 178

STRATEGY ... 178

JORDAN'S CEREALS .... 178

TABLE 141 JORDAN'S CEREAL PRODUCTS . 179

NEW PRODUCTS 179

STRATEGY ... 179

KELLOGG COMPANY ... 180

TABLE 142 KELLOGG COMPANY PRODUCTS ...... 180

NEW PRODUCTS 180

STRATEGY ... 181

KRAFT ..... 181

TABLE 143 KRAFT PRODUCTS 182

NEW PRODUCTS 182

STRATEGY ... 183

LONZA GROUP, LTD. .... 183

PRODUCTS .. 183

TABLE 144 LONZA GROUP, LTD. PRODUCTS ...... 183

STRATEGY ... 184

MULLER DAIRY (U.K.), LIMITED ....... 184

TABLE 145 MULLER DAIRY PRODUCTS ....... 184

NEW PRODUCTS 184

STRATEGY ... 185

NBTY, INC. ..... 185

TABLE 146 NBTY, INC. PRODUCTS 185

NEW PRODUCTS 186

STRATEGY ... 186

NESTLE U.K., LTD. ....... 186

TABLE 147 NESTLE U.K PRODUCTS ...... 187

NEW PRODUCTS 187

STRATEGY ... 187

NUTRACEUTICAL INTERNATIONAL CORPORATION ... 188

TABLE 148 NUTRACEUTICAL INTERNATIONAL PRODUCTS ... 188

NEW PRODUCTS 188

STRATEGY ... 189

OCEAN SPRAY CRANBERRIES, INC. 189

TABLE 149 OCEAN SPRAY PRODUCTS .. 190

NEW PRODUCTS 190

STRATEGY ... 191

PEPSICO . 191

TABLE 150 PRODUCTS ..... 191

NEW PRODUCTS 192

STRATEGY ... 193

SO GOOD INTERNATIONAL ....... 193

TABLE 151 SO GOOD INTERNATIONAL PRODUCTS .. 194

NEW PRODUCTS 194

STRATEGY ... 194

SOLAE, LLC ... 195

PRODUCTS .. 195

TABLE 152 SOLAE PRODUCTS 195

STRATEGY ... 196

TWINLAB CORP. ... 196

TABLE 153 TWIN LABORATORIES PRODUCTS .... 197

NEW PRODUCTS 198

STRATEGY ... 199

UNITED BISCUITS 199

TABLE 154 UNITED BISCUITS PRODUCTS .. 200

NEW PRODUCTS 200

STRATEGY ... 200

WEETABIX, LIMITED ... 201

TABLE 155 WEETABIX PRODUCTS 201

NEW PRODUCTS 201

STRATEGY ... 202

YEO VALLEY FARMS (PRODUCTION), LTD. .... 202

PRODUCTS .. 202

TABLE 156 YEO VALLEY FARMS PRODUCTS ....... 202

NEW PRODUCTS 203

STRATEGY ... 203

APPENDIX I ...... 204

PATENTS 204

TABLE 157 UNITED STATES PATENTS . 204

TABLE 157 (CONTINUED) .. 205

TABLE 157 (CONTINUED) .. 206

TABLE 157 (CONTINUED) .. 207

TABLE 157 (CONTINUED) .. 208

TABLE 157 (CONTINUED) .. 209

TABLE 157 (CONTINUED) .. 210

TABLE 157 (CONTINUED) .. 211

TABLE 157 (CONTINUED) .. 212

TABLE 157 (CONTINUED) .. 213

TABLE 157 (CONTINUED) .. 214

TABLE 157 (CONTINUED) .. 215

TABLE 157 (CONTINUED) .. 216

TABLE 158 EUROPEAN PATENTS .. 216

TABLE 158 (CONTINUED) . 217

TABLE 158 (CONTINUED) .. 218

TABLE 158 (CONTINUED) .. 219

TABLE 158 (CONTINUED) .. 220

TABLE 158 (CONTINUED) .. 221

TABLE 158 (CONTINUED) .. 222

TABLE 158 (CONTINUED) .. 223

TABLE 159 JAPANESE PATENTS .... 223

TABLE 159 (CONTINUED)……………………………………………………………224

TABLE 159 (CONTINUED) .. 225

TABLE 159 (CONTINUED) .. 226

TABLE 159 (CONTINUED) .. 227

TABLE 159 (CONTINUED) .. 228

APPENDIX II ..... 229

NANOTECHNOLOGY .... 229

TABLE 160 SELECTED NANOTECHNOLOGY COMPANIES ....... 229

TABLE 160 (CONTINUED) .. 230

APPENDIX III ... 231

ACRONYMS .... 231

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