North Shore Animal League America Completes Largest National Cooperative Mobile Animal Adoption Initiative In History

NEW YORK, May 8, 2013 /PRNewswire-USNewswire/ -- North Shore Animal League America, in partnership with Purina ONE® brand pet food, will make the final stop of its annual national cooperative life-saving adoption event, Tour For Life®, with a Grand Finale celebration at Times Square Pedestrian Plaza (West 46th & 47th St. & Broadway) on Friday, May 10, 2013 beginning at 11 a.m. with dozens of adoptable animals. 

(Photo: http://photos.prnewswire.com/prnh/20130508/DC09632)

(Logo: http://photos.prnewswire.com/prnh/20110111/DC27967LOGO)

Working with more than 100 shelter and rescue groups in 51 cities in 26 states, these "shelters on wheels" covered over 17,000 miles and helped save the lives of over 2,000 animals across the country through humane education and mobile adoption events.

Since its inception in 2001, and as the world's largest mobile pet adoption event, Tour For Life's mission is not only to save as many lives as possible but also to reinforce the importance of adoption and familiarize communities with their local shelters.   

"I have been honored to act as spokesperson for this life-saving, national event," said Tour For Life 2013 Spokesperson, Actress Renee Felice Smith of CBS's NCIS: Los Angeles. "The plight of the shelter pet, also known as a Mutt-i-gree®, is one that I hold close to my heart, and events such as Tour For Life remind us of the unchanging love animals bring to our lives!"

Tour For Life is made possible through the generosity of Presenting Sponsor Purina ONE® and Supporting Sponsor the Mutt-i-grees® Curriculum.  For more information on Tour For Life, visit www.AnimalLeague.org.

About North Shore Animal League America
North Shore Animal League America - Home of the Mutt-i-gree® - headquartered in Port Washington, NY, is the largest no-kill animal rescue and adoption organization in the world. Animal League America reaches across the country to rescue, nurture and adopt 20,000 pets into happy and loving homes each year. Over the past decade, Animal League America saved over 200,000 lives and has saved over 1,000,000 animals since its inception. To learn more about animal rescue and welfare, visit www.AnimalLeague.org.

About Nestle Purina PetCare Company
Purina ONE® is manufactured by Nestle Purina PetCare Company, one of the leading global players in the pet care industry.  Nestle Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets.  The North American headquarters for Nestle Purina PetCare is located at Checkerboard Square in St. Louis; Mo. Nestle Purina PetCare is part of Swiss-based Nestle S.A. – the world's largest food company.

About The Mutt-i-grees Curriculum
The Mutt-i-grees Curriculum is an innovative program that builds on the affinity between children and animals, providing a unique context to teach compassion, empathy and social responsibility. Developed by the Yale University School of the 21^st Century in collaboration with North Shore Animal League America's Pet Savers Foundation and funded by the Cesar Millan Foundation, the Curriculum highlights the unique characteristics and desirability of shelter dogs, known as Mutt-i-grees.

Lindsey Calabrese
516.883.7900 X482
516.840.0066
[email protected]

SOURCE North Shore Animal League America