North American Consumer Communication Services Bundle Price Tracker 2015

News provided by

Apr 15, 2015, 05:59 ET

DUBLIN, April 15, 2015 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/26xmpp/north_american) has announced the addition of the "North American Consumer Communication Services Bundle Price Tracker: 2015" report to their offering.
(Logo: http://photos.prnewswire.com/prnh/20130307/600769 )

As Over-the-Top (OTT) services continue to evolve and attract consumers, communication service providers are beginning to evolve as well. Some propose to merge their assets and offerings (e.g., AT&T and DirecTV; Comcast and Time Warner Cable; Charter Communications and Bright House Networks), and all are exploring new partnerships for content and for other OTT services.

At a tactical level, service providers- especially cellular (wireless) service providers- continued in 2014 to experiment with new promotions and special pricing offers, hoping to attract subscribers away from competitors in what is, essentially, a saturated market. Even providers who are not ready to offer no-contract, - day, risk-free bundles, or to pay their competitors' termination fees to lure away their customers, should at least consider loyalty programs (e.g., Rogers Communications Rogers First RewardsTM) which offer reward points to subscribers.

Key Topics Covered:

1. Executive Summary

2. North America

3. United States

4. Canada

5. Conclusion

6. North America Projections

Companies Mentioned

- AT&T
- Bright House Networks
- Charter Communications
- Comcast
- DirecTV
- Rogers Communications
- Time Warner Cable

For more information visit http://www.researchandmarkets.com/research/26xmpp/north_american