Nonie Creme Colour Prevails Launch Exclusively At Walgreens

Self-Expression through Innovative Colour Cosmetics

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Feb 03, 2015, 02:29 ET

NEW YORK, Feb. 3, 2015 /PRNewswire/ -- Celebrated manicurist and famed colour mixologist, Nonie Creme, is pleased to announce her newest venture -- the official launch of Nonie Creme Colour Prevails available exclusively at Walgreens, Walgreens.com, Duane Reade and Drugstore.com.

Nonie Creme Colour Prevails Collection gives women access to a cleverly designed, prestige-quality makeup and nail care line at affordable prices.

"While developing this collection one thing was clear: each product had to feature multiple benefits," said Nonie Creme, Founding Creative Director of Nonie Creme Colour Prevails. "If it wasn't ergonomically-designed, like our patent-pending Precision Painter – which will actually make you paint better, it had to be multi-purpose. It had to feature prestige-quality formulas and be set at a masstige price."

Recognizing a white space in the industry, Nonie Creme exclusively aligned with Walgreens to fill the gap. Nonie Creme Colour Prevails gives customers the ability to create their own unique and unexpected colour moments, straight out of the tube, or hand-mixed and blended as they see fit. The exciting new collection features iconic and unique packaging, exceptional formulas, and a high fashion sensibility that is authentic and luxurious.

"Women are in the drugstore every day," said Creme. "They should be able to shop the beauty aisle and find high-quality beauty products at a price they can afford while getting their prescription."

"We're pleased to offer the distinct and compelling assortment of Colour Prevails color cosmetics at Walgreens. The unique products will expand upon our wide selection of beauty products that help our customers achieve their ideal look," said Shannon Curtin, group vice president, Walgreens personal care and beauty. "Whether it's color cosmetics or nail care products, shoppers can explore a variety of offerings including these innovative products and shades."

The new collection from Creme, former Founding Creative Director at beauty brand Butter London, signifies self-expression through colour with a unique and stunning assortment of beauty products including but not limited to lip, nail, eye and cheek.

Drugstore consumers will experience innovative and never-seen-before products like the 5-free formulated Nail Lacquer & Precision Painter ($8), designed with an ergonomically-designed brush for improved painting ability. The Lash Ombre ($13) will be another first with its eye-enhancing mascara that places a burst of colour near the iris, while leaving tips long and dark, for a stunning ombre look.

Product price points range from $8 - $19. Nonie Creme Colour Prevails will be available in the USA on Walgreens.com and Drugstore.com beginning in February 2015 and in select Walgreens locations beginning in March 2015.

About Nonie Creme Colour Prevails
Founded by Creative Director, Nonie Creme – industry icon, renowned manicurist and famed colour mixologist – Nonie Creme Colour Prevails is a prestige quality, accessible colour collection rooted in self-expression. With a full range of customizable makeup, nail and hair colours, Colour Prevails inspires the inner artist, (but is designed for those who aren't!). Every product features prestige formulations combined with ergonomically designed packaging for the best results, every time.

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