NewsRx™ Expands Team for BUTTER™ Launch - Kalani Rosell New V.P. Business Development

News and Analytics on Emerging Research and New Discoveries Worldwide

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Apr 22, 2015, 11:01 ET

ATLANTA, April 22, 2015 /PRNewswire/ -- In addition to its new COO added earlier last month, NewsRx™ has hired branding and marketing consultant Kalani Rosell as V.P. Business Development.

With both undergraduate and graduate degrees from Yale, Rosell was co-founder and CEO at Pubz® and at iPaperz™.

Rosell will work directly with Roscoe Smith, the Chief Operating Officer for NewsRx™ hired in April, 2015.

BUTTER™, an acronym for Better Understanding Through Technology and Emerging Research, will be launched by NewsRx™ on May 1, 2015, and is being described as a new business intelligence and data analytics product.

"NewsRx™ has over the years demonstrated an ability to continually push the boundaries of innovation. I'm delighted to step in and focus my efforts on driving its newest product BUTTER™ to new heights," Rosell said.

"We are delighted to have a professional of Kalani Rosell's caliber join us to build the new BUTTER™ platform. His prior experience launching cutting edge information products will be a real asset to the team, and our clients," Smith said.

With 9.7 million articles, and 35,000 new articles added each week, BUTTER™ is powered by a professional search engine that can be used to facilitate a wide range of business decisions from operational to strategic product and brand positioning.

BUTTER™ is unique in that users can create short or long reports on almost any topic, with analytics, in about a minute, completely organized and fully indexed, for redistribution to clients and colleagues. BUTTER™ is the first competitive intelligence search engine with database results and analytics you can get packaged "to go."

Founded 31 years ago, NewsRx™ has technology that monitors all emerging research and all new discoveries throughout the world, and using software algorithms and digital journalists, creates an article about each of these discoveries, which are happening at a rate over one-hundred an hour--more than two new discoveries every minute. The company is heavy in health, energy, biotech, patent, financial, investment, business, government, medical, pharmaceutical, healthcare IT, and science news.

BUTTER™ uses NewsRx™ Artificial Intelligence Journalist™ ("AIJ") and Artificial Intelligence Editor™ ("AIE"), its proprietary software technologies which automate every aspect of publishing, from writing and editing to distribution and analytics -- all without compromising journalistic integrity.

Company links are at:
http://www.newsrx.com
http://www.butterbusiness.com

Photo(s):
http://www.prlog.org/12448073

SOURCE NewsRx, LLC