News Brief: Micro-Apps by SEAL Consulting Expand Business Value of SAP(R) Solutions at Archean Group

HANNOVER, Germany, March 3 /PRNewswire-FirstCall/ -- Underscoring the power of collaboration and innovation within the SAP ecosystem, SAP AG (NYSE: SAP) today announced details of an innovative customer deployment of "micro-apps" that uses Google Gadgets™ technology to bring the business value of SAP® software to even more users. Developed by SAP partner SEAL Consulting Inc., the enterprise desktop notification (EDN) micro-app is significantly optimizing processes and improving customer service at Archean Group, a large Indian conglomerate with various businesses from chemicals and mining to renewable energy, shipping and shipbuilding. The announcement was made at the CeBIT trade fair, being held in Hanover, Germany, March 2-6.

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Micro-apps are small applications, or gadgets, delivered into browsers or mobile-devices that extend the functionality of enterprise applications to broader groups of users, specific to their roles and requirements.  SEAL Consulting's award-winning EDN micro-app extends the wealth of information and business events processed by SAP applications to non-SAP users via Google Gadgets technology. Users simply deploy a gadget front-end on the desktops to receive direct and non-intrusive workflow and alert notifications. For SEAL Consulting customer Archean Group, the notifications deliver business benefits including:

• Greater efficiency, responsiveness and customer satisfaction –The new automated solution handles shipping order status and ETA inquiries with no manual intervention. Previously, these had to be fulfilled via a five-step series of manual data searches and phone calls from customer, to customer service representative, to operations manager and back.
• Personalized visibility to stakeholders improved – Customizable, automated alerts deliver relevant information to SAP and non-SAP users, paving a mindset change from "information access" to "information delivery."
• Quick deployment, rapid ROI, cost-effectiveness – The solution was implemented in four weeks with minimal end-user training and requiring no additional hardware or software.

For more information, visit the Enterprise Desktop Notifications (EDN) by SEAL Consulting page on the SAP® EcoHub site, an online marketplace for customers to easily discover, evaluate and buy solutions and services from SAP and its partners. See also related announcement, "SAP Customers Demonstrate Accelerated Innovation on the SAP Platform," highlighting SEAL Consulting and other award winners of the Enterprise SOA Showcase contest at SAP® TechEd '07. For more on SEAL Consulting Inc., visit www.sealconsult.com. Follow SAP on Twitter at @sapnews.

Next Major Event: SAPPHIRE® 2010

SAPPHIRE® 2010, SAP's premier customer conference and networking event, will be held simultaneously in Orlando, Florida, and Frankfurt, Germany, May 17-19, 2010. This year, SAP will utilize several new, unique, and compelling experiences online and at the events to share SAP insights and innovations, and connect customers and partners around the world. As in past years, SAPPHIRE offers the opportunity to meet top SAP customers, partners and executives for in depth discussions, and to experience the latest solutions being offered for today's business needs.  For more information about the Orlando show, visit www.sapandasug.com; for the Frankfurt event, visit www.sap.com/sapphire/emea.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2010 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

Google and Google Gadgets are trademarks of Google Inc.

SOURCE SAP AG

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