NewPage to Launch OptiPrime(TM) Digital Label Paper at the Dscoop Annual Conference

STEVENS POINT, Wis., Feb. 2 /PRNewswire/ -- NewPage Corporation announced today the introduction of its new HP Indigo certified OptiPrime Digital label paper at Dscoop5, an annual conference for Hewlett-Packard (HP) users.

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OptiPrime Digital, designed for printing high-quality pressure sensitive labels, is pre-optimized allowing converters to skip traditional digital print surface pretreatments that are both expensive and time-consuming. With performance being essential in converting and printing, OptiPrime Digital has undergone testing by HP and the Rochester Institute of Technology School of Print Media (Rochester, New York) for HP Indigo ws4500 and ws6000 presses.

"As demand and new applications grow for digitally printed pressure-sensitive labels, our customers are looking for ways to be more productive," says David Diekelman, executive director of sales and business development for specialty papers. "OptiPrime Digital allows converters to focus equipment time on higher return projects, and deliver the exceptional digital label results their customers expect."

OptiPrime Digital label paper features a smooth semi-gloss finish, premium brightness, and high strength for die-cutting and matrix stripping during pressure sensitive label converting.

What's more, OptiPrime Digital is available as a NewPage tri-certified grade, indicating chain-of-custody certification by three third-party organizations including the Forest Stewardship Council® (FSC) (BV-COC-953662), the Sustainable Forestry Initiative® (SFI) and the Programme for the Endorsement of Forest Certification (PEFC) schemes.

For more information or product samples, visit NewPage in booth 311 at Dscoop5 on February 18-20, 2010 in Dallas, Texas or email [email protected].

About NewPage Corporation

Headquartered in Miamisburg, Ohio, NewPage Corporation is the largest coated paper manufacturer in North America, based on production capacity, with $4.4 billion in net sales for the year ended December 31, 2008. The company's product portfolio is the broadest in North America and includes coated freesheet, coated groundwood, supercalendered, newsprint and specialty papers. These papers are used for corporate collateral, commercial printing, magazines, catalogs, books, coupons, inserts, newspapers, packaging applications and direct mail advertising.

NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota, Wisconsin and Nova Scotia, Canada. These mills have a total annual production capacity of approximately 4.4 million tons of paper, including approximately 3.2 million tons of coated paper, approximately 1.0 million tons of uncoated paper and approximately 200,000 tons of specialty paper.

About FSC

The Forest Stewardship Council® (FSC) is an international, independent, not-for-profit organization that promotes responsible management of the world's forests. The organization accredits third-party certifiers to ensure that forest and forest products companies meet FSC principles and criteria for environmental, economic and social standards. FSC is "The Independent Assurance for Responsible Forest Management."

About SFI

The Sustainable Forestry Initiative® (SFI) program is a comprehensive system of principles, objectives and performance measures developed by professional foresters, conservationists and scientists, among others that combines the perpetual growing and harvesting of trees with the long-term protection of wildlife, plants, soil and water quality.

About PEFC

The Programme for the Endorsement of Forest Certification (PEFC) schemes is an independent, nonprofit, nongovernmental organization that promotes sustainable forest management through independent third-party certification. PEFC endorses the certification system of SFI.

About Dscoop

Founded in 2005, Dscoop (the Digital Solutions Cooperative) is an independent global community of graphic arts business owners and technical professionals who use HP equipment and related solutions, including Indigo and Scitex. Dscoop is focused on educating and connecting its members with each other and with HP to improve members' business growth, efficiency and profitability. To learn more about Dscoop, visit www.dscoop.org.

SOURCE NewPage Corporation

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