Photo sharing social media campaign from iconic mid-Atlantic pasta brand will benefit five non-profit food bank partners in Maryland, Pennsylvania and Washington, D.C.
HARRISBURG, Pa., Dec. 16, 2015 /PRNewswire/ -- This holiday season, a mealtime photo of pasta can make a difference. Today, the New World Pasta company, manufacturer of San Giorgio® pasta, is launching a month long Pasta for Good campaign focused at giving back to the local communities it has been a part of for more than 100 years. Through Pasta for Good, the manufacturer of San Giorgio® pasta, is asking people to share photos of their pasta mealtime moments to trigger a donation of up to 25,000 boxes of pasta to non-profit organizations dedicated to serving those in need across Maryland, Pennsylvania and Washington, D.C.
#PASTAFORGOOD
Today through January 15, 2016, people can participate in the Pasta for Good campaign by taking a photo of their favorite pasta mealtime moment – whether they are dining out, sitting around their own dining room table or at a friend's house – and share it on the San Giorgio® Pasta Facebook page using the hashtag #PastaForGood. For every qualifying photo, New World Pasta will donate one pasta box to a local food bank. For more information on San Giorgio® pasta's Pasta for Good campaign and for official campaign rules, visit PastaForGood.com.
"These communities have been supporting our brand for more than 100 years and we continually try to find ways to give back to them," says Paul Galvani, Senior Vice President of Marketing. "Through this photo sharing campaign, we hope friends and families will take a moment to celebrate and share a moment they've spent with loved ones over a pasta meal to help provide food to those in need."
GIVING BACK THIS HOLIDAY SEASON
This season, the New World Pasta Company's San Giorgio® pasta brand is proud to partner with five non-profit food banks throughout the mid-Atlantic region that will benefit from the Pasta for Good campaign. Partners include:
New World Pasta Company will work to deliver donations of up to 5,000 boxes of pasta to each non-profit organization, for a total donation of up to 25,000 boxes.
Family spirit has been at the heart of the San Giorgio® brand for more than 100 years, as it continues to offer pasta products that help consumers create great food, make memories and celebrate family. Pasta for Good encourages families and friends to share pasta mealtime moments together as San Giorgio® pasta continues to be revered in the mid-Atlantic region and is enjoyed by generations of residents from this area. For more information on the San Giorgio® brand's Pasta for Good campaign and for official campaign rules, please visit PastaForGood.com and like San Giorgio® pasta on Facebook at Facebook.com/SanGiorgio.
ABOUT NEW WORLD PASTA
New World Pasta is a leading branded dry pasta manufacturer in North America with well-known brands such as Ronzoni®, Creamette®, Skinner®, San Giorgio®, Prince®, Catelli®, American Beauty®, No Yolks®, Wacky Mac® and Light & Fluffy®. Based in Harrisburg, Pennsylvania, New World Pasta is a wholly-owned subsidiary of Ebro Foods, S.A., a leading Spanish food company.
Ebro Foods' other subsidiary in North America, Riviana Foods, is the largest processor, marketer and distributor of branded and private label rice products in the United States. Headquartered in Houston, Texas, Riviana has such well-known brands as Minute®, Success®, Mahatma®, Carolina®, River®, Water Maid®, Gourmet House®, Blue Ribbon®, Wonder®, Comet®, and Adolphus®.
Photo - http://photos.prnewswire.com/prnh/20151215/296280
SOURCE New World Pasta Company
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