New Website Launched for the Facts on Antibacterial Soaps: FightGermsNow.com

New Site Provides Science-Based, Informed Perspective on Safe, Beneficial Use of Antibacterial Soaps, Ingredients

WASHINGTON, April 27, 2011 /PRNewswire-USNewswire/ -- Consumers, researchers and regulators have a new website at their fingertips for fact-based, meaningful information on antibacterial soaps and ingredients: FightGermsNow.com.

The site is a joint project of the American Cleaning Institute® (ACI, formerly The Soap and Detergent Association) and the Personal Care Products Council, which have member companies who produce or supply antibacterial soaps, washes, and ingredients.

"We are proud to launch FightGermsNow.com as a reliable, fact-based resource on antibacterial soaps and ingredients," said Brian Sansoni, ACI Vice President of Communication.   "This site contains information on the science behind the safety and effectiveness of these products that are used by millions of Americans every single day."

"Surveys show that a majority of Americans use and benefit from antibacterial soaps on a daily basis, whether it's in homes, hospitals, restaurants, day care centers, or workplaces," said Kathleen Dezio, Executive Vice President, Public Affairs & Communications, Personal Care Products Council. "This support remains strong even in the face of a relentless flow of misinformation about these products over the last several years."

FightGermsNow.com contains factsheets on antibacterial soaps and ingredients; information on how these products are regulated; a summary of research and data showcasing their safe and effective use; and news updates and links to relevant articles concerning antibacterial soaps and ingredients.

"Antibacterial ingredients have been reviewed, regulated, and researched by agencies around the world for more than 40 years," Sansoni added. "They are globally accepted as safe for daily use and are scientifically proven germ killers that help to reduce the chance of infection.  Every day, doctors and hospitals use these products to help prevent the spread of germs to patients and hospital staff."

"FightGermsNow.com will be a continuously updated resource for those individuals interested in having an informed perspective on antibacterial soaps and ingredients," Dezio said.

The American Cleaning Institute® (ACI - formerly The Soap and Detergent Association) is the Home of the U.S. Cleaning Products Industry® and represents the $30 billion U.S. cleaning products market.  ACI  members include the formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and oleochemical producers.  ACI (www.cleaninginstitute.org) and its members are dedicated to improving health and the quality of life through sustainable cleaning products and practices.

Based in Washington, D.C., the Personal Care Products Council is the leading national trade association representing the global cosmetic and personal care products industry. Founded in 1894, the Council's more than 600 member companies manufacture, distribute, and supply the vast majority of finished personal care products marketed in the U.S. As the makers of a diverse range of products millions of consumers rely on every day, from sunscreens, toothpaste and shampoo to moisturizer, lipstick and fragrance, personal care products companies are global leaders committed to product safety, quality and innovation.  For more information on cosmetic and personal care products, visit www.CosmeticsInfo.org.

SOURCE Ogilvy Public Relations Worldwide