New PEEPS® Will Melt Hearts This Valentine's Day

BETHLEHEM, Pa., Jan. 24, 2012 /PRNewswire/ -- Valentine's Day 2012 – This year, PEEPS® Brand Marshmallow Candies will set hearts aflutter with new PEEPS® CHOCOLATE DIPPED STRAWBERRY CREME FLAVORED MARSHMALLOW CHICKS. These delicious PEEPS® candies are the first to marry strawberry creme flavored marshmallow with chocolate. This decadent combination is available in both creamy milk chocolate and rich dark chocolate.

(Photo:  http://photos.prnewswire.com/prnh/20120124/PH40045 )

Mark Hoffman, Brand Manager for PEEPS®, commented, "Our chocolate dipped PEEPS® have been a phenomenal success! We are now creating delectable chocolate with enticing new flavored PEEPS® marshmallow. Strawberries dipped in chocolate are a favorite Valentine's Day treat and we know PEEPS® and chocolate fans alike will love this new PEEPS® combination as an indulgent snack or as a gift for someone special.

TREATS IN THE VALENTINE'S LINEUP:

• NEW PEEPS® CHOCOLATE DIPPED STRAWBERRY CREME FLAVORED MARSHMALLOW CHICKS available in a convenient 3 ct tray, in milk and dark chocolate.
• PEEPS® Chocolate Covered Raspberry Flavored Marshmallow Hearts in single-serve packages, available in milk and dark chocolate.
• PEEPS® "I (HEART) U"™ in 3 ct. and 9 ct. packages.
• PEEPS® Pink Hearts in both 2 ct. and 6 ct. packages.
• PEEPS® Sugar-Free Hearts in 3 ct. packages.
• PEEPS® Chocolate Mousse Flavored Marshmallow Bears in 6 ct. packages.
• PEEPS® Vanilla Creme and Strawberry Creme Flavored Hearts in 9 ct. Packages.
• MIKE AND IKE® Passion Mix in 6 oz Theater Boxes.
• HOT TAMALES® Untamed Love Mix in 6 oz Theater Boxes.

PEEPS® fans can find these treats at their favorite stores or visit www.peepsandcompany.com where they can also find PEEPS®-themed merchandise and apparel.

Fans can also visit the exciting and interactive www.marshmallowpeeps.com to create a personal PEEPS® World and find delicious recipes, fun crafts and PEEPS® art. In addition, fans can submit their own crafts, recipes or art.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, and TEENEE BEANEE® Brand Candies. GOLDENBERG'S PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.

SOURCE Just Born, Inc.