New Kids on the Block and Backstreet Boys Concert from O2 London to be Screened to Cinemas Across Europe

LOS ANGELES, April 10, 2012 /PRNewswire/ --

The April 29^th live O2 show featuring two of the biggest pop bands of the last 20 years, New Kids on the Block and The Backstreet Boys is set to make history with a cinema cast live to cinemas across Europe.

The groundbreaking show will see a Pan-European  satellite feed via a high definition live cinema cast, direct from the 02 Arena to fans watching the show in over 300 cinemas in UK & Ireland, Germany, Austria, Holland, Denmark, Norway, Sweden, Finland, Latvia, Estonia and Lithuania. This landmark live cinema cast looks set to revolutionise the live experience for music fans and at the same time develop a whole new cinematic experience which will help increase not just the impact for artists of their live shows, but also increase cinema attendances.

The show will be distributed to cinemas by Myscreenevent.com using HD camera technology from The O2 and state of the art 5.1 surround sound to give the fans watching in cinemas a feeling of event participation as close to being in the venue as is possible with the cutting edge tools at their disposal. Myscreenevent.com are pioneers in the field of digital cinema and to date have been involved in a diverse range of streaming from sports and documentaries to classical music.

ABC Entertainment and Livebeats are co-producing the event with Myscreenevent.com allowing a truly unique network of distribution which also means that fans can buy tickets direct from the band.

"It's so exciting to know that even though we weren't able to bring our show to certain places in Europe our fans will still have the opportunity to experience it like they were there. We can't wait for everyone to see the show!"  Howie D of the Backstreet Boys

'Working with New Kids on the Block and The Backstreet Boys' explains Frank Volpe who is coordinating the cinema cast,' is such a perfect opportunity to reach out to markets that already clearly enjoy the cinema experience and will highlight this groundbreaking development as a route all bands and artists will have the opportunity to embrace in the next ten years.

From April 2^nd buy tickets direct from the band's web and social media sites and from http://www.myscreenevent.com/NKOTBSB

http://www.backstreetboys.com  

http://www.nkotb.com

http://www.nkotbsb.com

For more information please contact:
Vicky on +44(0)1223-403337 [email protected]
or Ellis at [email protected]

SOURCE Livebeats/ABC