New Infographic: The Importance of Mobile Marketing for Small Business

News provided by

Feb 26, 2015, 09:10 ET

WASHINGTON, Feb. 26, 2015 /PRNewswire-USNewswire/ -- SCORE, – www.score.org - mentors to America's small businesses, has gathered statistics that report on how important mobile optimization is for small business websites and how small business owners can best convert mobile visitors into customers.

Smartphone Usage Affects Consumer Decision-making
According to data presented visually in the infographic, consumers use their smartphones to make buying decisions at every step of the purchasing process:

SCORE, - www.score.org - mentors to America's small businesses, has gathered statistics that report on how important mobile optimization is for small business websites and how small business owners can best convert mobile visitors into customers.

50% use it on the way to the store
60% use their smartphone in the store
39% of walkouts are influenced by smartphones

Mobile Consumers Comprise a Significant Market
Overall, not catering to this portion of the population could significantly affect a business's revenues;

73% of mobile searches trigger follow up actions (calls, visit, purchases or shares)
48% of mobile visitors who visit a site that is not mobile-friendly felt the company just didn't care about their business
64% of decision makers read email on their phones

Tips for Catering to the Mobile Crowd
The infographic also offers tips for most effectively serving mobile shoppers including:

Capitalize on local search terms. 43% of searches uses a local keyword.
Design emails and ads for mobile. Recipients of email marketing campaigns purchase 28% more often and they order 44% more. Mobile ads get 10 times the redemption rate of traditional coupons and mobile ads get 3 times more clicks.

Download this month's SCORE Infographic to access all the data regarding the time and costs associated with accounting, taxes and payroll for small businesses.

DOWNLOAD HERE: https://www.score.org/resources/infographic-mobile-marketing

About SCORE
Since 1964, SCORE has helped more than 10 million aspiring entrepreneurs. Each year, SCORE provides small business mentoring, workshops and education to more than 375,000 new and growing small businesses. More than 11,000 business experts volunteer as mentors in over 320 chapters serving local communities with entrepreneur education.

For more information about starting or operating a small business, call 1-800/634-0245 for the SCORE chapter nearest you. Visit SCORE at www.score.org. Connect with SCORE at www.facebook.com/SCOREFans and www.twitter.com/SCOREMentors.

Contact Information
Aliana Marino
800/634-0245
[email protected]

Photo - http://photos.prnewswire.com/prnh/20150225/177894-INFO

SOURCE SCORE Association