New Firm First Bridge to Offer Custom ETF Research to Independent Financial Advisors
Founded by former S&P Indices executive
Initial focus on Exchange Traded Funds (ETFs)
FREMONT, Calif., Oct. 6, 2011 /PRNewswire/ -- First Bridge (www.firstbridgedata.com) announced today that it will provide custom research services to independent financial advisors. Its initial focus will be on Exchange Traded Funds (ETFs). First Bridge also provides an ETF screener and comparison tools on its website for a monthly subscription fee.
First Bridge is founded by Aniket Ullal, previously an executive at S&P Indices, where he had product responsibility for S&P's US indices, including the widely tracked S&P 500. The firm will draw on this industry expertise and its independence to become a trusted partner for advisors. First Bridge does not structure or promote any financial products.
First Bridge executes fast turnaround custom ETF research that delivers insights. This could include comparing ETFs within an asset class, preparing a research note on a new type of ETF, analyzing trends in index data, etc. Custom research services are fixed price based on scope and complexity. The web subscription for the ETF screening tools is currently priced at $19/month.
First Bridge is at the intersection of two significant trends in financial services. First, an increasing number of financial advisors are becoming independent and need customized services that help them grow their practice. Second, ETFs in the US have now gathered almost $1Tn in assets, and this year alone over 180 new funds have launched. Many have new features or provide alternative exposure, requiring due diligence to evaluate them.
Quote attributable to Aniket Ullal, Founder, First Bridge
"Our customized ETF research helps financial advisors grow their practice by delivering new insights and allowing them to focus on their clients. As an independent firm that doesn't promote any financial products, we can objectively evaluate the opportunities and risks of Exchange Traded Funds (ETFs) for them."
First Bridge can be reached at:
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(650) 762-9270 |
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@firstbridgedata |
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SOURCE First Bridge
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