New Book Helps Developers of Emerging Technologies Eliminate the Failure Factor

BEAVERTON, Ore., Jan. 26, 2011 /PRNewswire/ -- In the new book "Beyond the Beaker: How to Achieve Successful Market Adoption for Emerging Technologies" (Kohritsu Press, $27.95) consultant Paul Patterson shares strategies for how companies can eliminate and reduce the rate of failure for emerging technologies. The author's goal: Help C-Level executives leverage rapid productization into new customer demand.

Beyond the Beaker is not a collection of case studies scrubbed clean of struggles. Patterson includes gritty details about 2 AM conference calls, hijacked intellectual property, and the raw emotions spilled when departments don't communicate. Successful and non-successful practices are exhibited understanding that while a 100% success rate is desired, an analysis of poor execution is as valuable a learning tool.

"Often case studies lead readers to believe success occurred in what amounts to a 'clean room' environment. That's not how real business works," said the author. "Planned events are easy to manage. It's the management of unplanned events that determines whether a technology successfully migrates from the lab (Eureka!) to launch."

Among common failure factors cited are:

• the breakdown of investor/inventor relationship;

• funding problems;

• an inability to identify materials collaborators;

• and not having a channel to market.

Other bad practices that executives should avoid include investing in technologies that don't complement core competencies and relying on idealistic expectations of adoption rates, which can range from several years to several decades.

Patterson's strategic perspective can be applied across the total sector spectrum from cosmetics to plastics. Innovation processes covered in Beyond the Beaker are intellectual property management and strategy, logistics, methods to identify collaborative technologies and companies, determining value proposition, cultural understanding, managing stakeholder expectations, and negotiations.

Beyond the Beaker is loaded with no-nonsense take-aways for corporate executives, students, innovators, investors, and CEOs.

"There are some fuzzy areas in the early phases of development of a technology; this book makes managers aware of them and what can be done," said Antti Laapery of Nokia R&D.

About the author

In his role as General Manager for EPSON, Japan, Paul Patterson monitors and maps emerging technologies, processes, intellectual property, markets and opportunities. He also serves as an advisor to investors and technology startups.

Buy the book on Amazon: http://amzn.to/gPETX3

Visit the website: http://www.beyondthebeaker.com

This release was issued through The Xpress Press News Service, merging e-mail and satellite distribution technologies to reach business analysts and media outlets worldwide. For more information, visit http://www.XpressPress.com.

SOURCE Kohritsu Press LLC

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