New Book Helps Associations Thinking of Going Global

The Association Guide to Going Global to be released at major bookstore and online retailers, provides strategic tools and guidance for organizations going global

WASHINGTON, July 14 /PRNewswire-USNewswire/ -- Is your association interested in expanding its operations globally, but not sure whether you have the tools to be successful? Do you want to increase your organization's future effectiveness by learning to navigate the global environment?  

The Association Guide to Going Global, authored by Mr. Steven Worth, President of Plexus Consulting Group, LLC will become available at major bookstore and online retailers on July 20th 2010. The book brings together an extensive range of experience in strategic planning for nonprofits and associations. It covers topics like:

• Challenges faced by U.S. based associations going global
• Trends, opportunities, and threats of globalization for associations
• Unique opportunities for the association community
• The different stages you can expect in cross border transactions
• Managing language and culture barriers across national borders

Jim Zaniello, the President of Vetted Solutions, says, "Whether you are looking to take your organization global or are already there, you will gain additional insights by reading this book. It is must reading for any board member or executive."

This book provides broad advice and guidance for association managers wanting to successfully compete in an increasingly globalized world and provides specific examples of organizations and associations that have successfully globalized their operations. More information and a complete list of retailers can be found on the book's website at: http://associationguideforgoingglobal.com/  

About Plexus Consulting Group

Plexus Consulting Group provides a broad-range of consulting and management services to help clients overcome challenges, achieve excellence, and maintain success. The Plexus team of seasoned professionals assists associations, foundations, corporations, governments, and other organizations in the following primary practice areas: Association Management, Governance and Fundraising; Marketing and International Business Services, Strategic Planning; Government and Public Relations; Financial and Operations Management; Certification and Accreditation; Conference and Events Management; Knowledge Management; and Survey and Research.

Plexus has affiliates in Brussels, London, Paris, Reykjavik, Tokyo and South Africa.

SOURCE Plexus Consulting Group, LLC