New Amsterdam® Gin Joins the Raider Nation Via Sponsorship Deal With Oakland Raiders

MODESTO, Calif., Aug. 24 /PRNewswire/ -- When the Oakland Raiders kick off their 2010 home season on August 28th, the Oakland-Alameda County Coliseum will boast a smooth new addition to its bar menu. Today, New Amsterdam Gin announces a new sponsorship deal with the Oakland Raiders, marking the first time the brand has teamed up with a major sports franchise since its launch in 2008.

"We are excited to kick off the season with the support of New Amsterdam Gin," said Robert Kinnard, Senior Director of Marketing and Corporate Sales for the Oakland Raiders. "The brand is a perfect fit for the Raider Nation and the New Amsterdam Bar is sure to bring a new level of excitement to the in-stadium experience."

New Amsterdam will be the featured gin in the Coliseum's East Side Club, with signature cocktails and branded signage throughout the space.  The in-stadium signature cocktails will highlight the balanced citrus flavors and subtle juniper of New Amsterdam Gin.  The sponsorship also includes the use of official team marks and logos for consumer retail promotions.

"New Amsterdam is delighted to launch this new relationship with the Oakland Raiders, one of the most popular teams in the NFL today," said Gerard Thoukis, Director of Marketing for New Amsterdam Gin. "With our distillery located in nearby Modesto, we are proud to partner with an organization that has a legacy of dedication and commitment to our Northern California community. We are thrilled to introduce New Amsterdam Gin to the Raider Nation."

New Amsterdam's unique recipe sets it apart from other gins in its flavor and smoothness.  Crafted in a refined style with subtle citrus flavors and a long, silky finish, the recipe blends botanicals with citrus elements and a light touch of juniper to create an unparalleled, smooth taste. A taste so smooth you can drink it straight or use it as the perfect base for great cocktails.

The Raiders will kick off the 2010 season with the annual Raider Nation Celebration on Friday, August 27th from 4:00 - 6:00 p.m. at Frank Ogawa Plaza in downtown Oakland.   The Raiders then open the home season against Battle of the Bay rivals, the San Francisco 49ers, on August 28th at the Coliseum.  

About New Amsterdam® Gin

New Amsterdam® Gin is produced in Modesto, California by the New Amsterdam Spirits Company.  Named after the original Dutch settlement that is today New York City, New Amsterdam pays homage to the Dutch origins of gin, while still capturing the trendsetting and sophisticated culture of New York City. It was the recipient of the prestigious Double Gold medal at the 2010 San Francisco World Spirits Competition. In addition, it received Gold medals at both the 2008 and 2007 competition. New Amsterdam was also named a "Best Buy" (88 points) by The Beverage Testing Institute in 2010. New Amsterdam Straight Gin is available at liquor retailers nationwide for approximately $1.29/50mL, $2.49/100mL, $4.99/200mL, $8.99/375mL, $13.99/750mL, $16.99/1.0L and $21.99/1.75L. For more information, visit www.newamsterdamgin.com.

About the Oakland Raiders

The Raiders -- who began play in the American Football League in 1960 -- are in their 51st year of professional football competition, including the last 40 as a member of the National Football League. Since Al Davis first pledged to build the finest organization in pro sports in 1963, the Raiders have been dominant in professional football for five memorable decades -- the 1960s, '70s, '80s, '90s and the 2000s.  During these decades of dominance, the Raiders have won an American Football League Championship, won four American Football Conference Championships, won three World Championships of Professional Football, participated in five Super Bowls, played in 14 Championship games, won or tied for 17 Division Championships, had 21 playoff seasons, finished 33 seasons at .500 or better and played in 40 postseason games. With their appearance in Super Bowl XXXVII, the Raiders became the only NFL team to play in Super Bowls in four different decades. In addition, the Raiders are proud to contribute to youth initiatives, community development, environmental concerns and multicultural awareness. For more information, please visit www.raiders.com.

For sponsorship inquiries, contact Patrick O'Brien, O'Brien Marketing, at 661-295-9398

SOURCE New Amsterdam(R) Gin