Netflix Customers Offered Blockbuster Total Access With New Everyday Pricing and Free 30-Day Trial With Proof of Netflix Account

MCKINNEY, Texas, July 14, 2011 /PRNewswire/ -- Blockbuster L.L.C. today began rescuing upset Netflix® customers by launching a limited time, nationwide promotion for all Netflix customers who switch to Blockbuster Total Access™.

(Logo:  http://photos.prnewswire.com/prnh/20110527/LA10254LOGO)

Blockbuster Total Access provides benefits Netflix doesn't offer: availability of many new releases 28 days before Netflix; unlimited in-store exchanges; games for XBOX 360®, Playstation3™, and Nintendo Wii™, and no additional charge for Blu-ray™ movies.

As part of Blockbuster's ongoing efforts to provide the ultimate in convenience, choice and value, Netflix customers who switch to one of Blockbuster's two most popular Total Access plans will receive a 30-day free trial. After the free trial, customers will continue to receive Total Access for a new everyday price of only $9.99 per month for "1 Disc" at a time or $14.99 per month for "2 Discs" at a time.

"Blockbuster quickly responded to the cries of Netflix customers," said Michael Kelly, president of Blockbuster. "Blockbuster Total Access is Netflix 'without the wait.' The combination of DVDs by mail and unlimited in-store exchanges provides more than 100 million people living near Blockbuster stores immediate convenience and unparalleled choice."

Many Netflix customers have voiced their frustration about the Netflix price increase on Twitter by posting "Goodbye Netflix, Hello Blockbuster!"

"We find it shocking that anyone would raise rates as high as 60 percent," Kelly added. "In contrast, Blockbuster has worked hard over the past few months to deliver value in entertainment to consumers in this economy and has even reduced in-store movie rentals to as low as 49 cents."

This special offer for Netflix customers is available through Sept. 15, 2011, in participating stores and at Blockbuster's website.

In order to take advantage of this limited time promotional offer, outraged Netflix subscribers are encouraged to visit www.blockbuster.com/helloblockbuster or bring in the tear-off from their Netflix mailer to a participating Blockbuster store.

Follow Blockbuster on Twitter (http://twitter.com/blockbuster) and Facebook (http://facebook.com/blockbusterinc) for new exciting deals or visit www.blockbuster.com/helloblockbuster.

About Blockbuster

Blockbuster L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), is a leading global provider of movie and game rentals and is synonymous with family entertainment. The company provides customers with convenient access to media entertainment anywhere, any way – whether in-store, by-mail, or digitally to homes and mobile devices. With a highly recognized brand and a library of more than 100,000 movies, TV shows and game titles, Blockbuster's multichannel presence serves millions of customers around the world annually. Visit www.blockbuster.com.

SOURCE Blockbuster L.L.C.