NEOVA®'s Technology featured on THE Doctors show

MONTGOMERYVILLE, Pa., May 24, 2012 /PRNewswire/ -- The NEOVA® skincare brand by PhotoMedex, Inc. (Nasdaq: PHMD) a leading aesthetic dermatology global company, was featured in the May 23rd episode of "THE Doctors," the popular national daytime show that offers viewers a go-to source for information on the latest scientific breakthroughs.

The theme of the episode, "Non-Surgical Skin Solutions," featured top skincare experts sharing the latest in non-surgical solutions for aging skin. Dr. Keith Marcus, a leading, national plastic surgeon of Aesthetic Edge in Redondo Beach, CA, spoke about the benefits of NEOVA®'s proprietary CPC (Copper Peptide Complex) in anti-aging, including improving hydration and reversing signs of sun damage. The episode featured NEOVA® Copper Moisture Mask, Power Defense, Creme de la Copper and DNA Damage Control SILC SHEER, and the immediate benefit of copper-based skincare products.

"As we age, the skin loses elasticity and plumpness, and all of the sudden fine lines and wrinkles under the eyes appear," said Dr. Marcus. "We use [NEOVA®] Copper products; they increase the hydration of the skin and help reverse sun damage."

"NEOVA® is the leader in Copper technology and was the first to make the connection between Copper and its breakthrough anti-aging benefits," said CEO Dr. Dolev Rafaeli. "We're pleased THE Doctors chose Copper Peptide Complex and Dr. Marcus to show just how impressive and  immediate our results are."

NEOVA® is the first clinical skincare company to bring real innovation to the photo aging category by introducing Copper Peptide Complex technology products. These award-winning formulas target photodamaged skin, help to visibly repair it and revolutionize the way women care for their skin. NEOVA® is among the first skincare brands to make the association between DNA damage and premature skin aging and provides complete, continuous and optimized correction with DNA Repair and Copper Combination Therapy skincare.

Backed by over 25 patents, and 150 published clinical studies NEOVA® is sold by over 2400 physicians, leading skincare professionals as well as on www.neova.com.

ABOUT PhotoMedex
PhotoMedex is a global skin health company providing integrated disease management and aesthetic solutions to dermatologists, professional aestheticians and consumers. The company provides proprietary products and services that address skin diseases and conditions including psoriasis, vitiligo, acne, actinic keratosis (a precursor to certain types of skin cancer) and photodamage. Its experience in the physician market provides the platform to expand its skin health solutions to spa markets, as well as traditional retail, online and infomercial outlets for home-use products. As a result of its December 2011 merger with Radiancy Inc., PhotoMedex has added a range of home-use devices under the no!no!™ brand, for various indications including hair removal, acne treatment and skin rejuvenation. The company also offers a professional product line for acne clearance, skin tightening, psoriasis care and hair removal sold to physician clinics and spas.

SOURCE NEOVA

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