NeoBear to Launch AR Globe, the Latest Augmented Reality Toy for Children

News provided by

YoungZone Culture (Shanghai) Co., Ltd

Aug 04, 2016, 09:40 ET

SHANGHAI, Aug. 4, 2016 /PRNewswire/ -- NeoBear, a creative science and technology brand for children and pioneer in the Chinese AR industry, recently announced that its latest augmented reality (AR) educational toy for children, AR Globe, will be launched in mid-August this year.

Using a mobile device such as a smartphone or tablet, children are able to see various aspects of the planet on the AR Globe, including territories, buildings, animals and natural disasters in all of the countries around the world, bridging the gap between reality and virtual reality.

Neobear's AR Globe will be launched internationally

Young minds are also able to experience what goes on in the broader solar system, such as the revolutions of the eight planets. Whereas traditional globes are defined as scientific and educational tools, AR Globe makes the way children perceive the world more interesting.

NeoBear's AR Globe adopts the world's leading spherical recognition and tracking technology together with 3D rendering, allowing children to learn about the entire world visually and three-dimensionally.

Such a high-tech multi-purpose globe subverts the cognitive pattern of traditional globes to help young learners easily master mass knowledge of astronomy and geography, and AR interaction, 3D animation, human voice narration and all-dimensional multi-sensory interactive learning facilitate mental development of children at a growth stage, assist cultivation and development of their key competences including creative powers, exploration abilities and attention span.

With the increase in average household income and the change of budget and financial priorities, the maternity, infant and children's products market in China has entered a phase of rapid growth. Now, thanks to the application of augmented reality (AR) in early educational toys, the market has become more diversified which is improving consumer interest.

Statistics show that there are over 100 million 0-6 year olds in China, and early market size has exceeded RMB200 billion (USD30 billion). However, most AR toys still remain at a simple and preliminary stage of card recognition and coloring at present.

Due to rapid development of market and upgrading of both consumer demands and philosophies, NeoBear, and its parent company YoungZone Culture (Shanghai) Co., Ltd. has identified that technical improvement in AR toys is urgently required so as to further promote upgrading of an industrial structure.

AR Globe fulfills the expansion of AR at the application level, breaking industry constraints and leading the growth of early education industry in China and beyond.

Photo - http://photos.prnewswire.com/prnh/20160803/395424

SOURCE YoungZone Culture (Shanghai) Co., Ltd