NAVTEQ Announces North America Winner for Global LBS Challenge(R) Developer Competition at Where 2.0

SAN JOSE, Calif., March 31 /PRNewswire/ -- Where 2.0 - NAVTEQ , the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, last night announced at an awards ceremony at Where 2.0 that Cypress Solutions Inc. is the Grand Prize Winner of the North America edition of the 2010 NAVTEQ Global LBS Challenge. Cypress Solutions Inc. will receive over $800,000 in cash, data and tool licenses, and services from a total global prize pool valued at over $10 million.

Vancouver-based Cypress Solutions Inc. (www.cypress.bc.ca), won the competition with its mobile LBS application, VUE, a marine fleet solution that tracks tugboats, barges and log booms. With the integration of Marine Asset Trackers and AIS data, VUE provides expanded map functionality, replacing current paper-labeling techniques and manually locating numerous assets across an expansive coastal environment. Cypress Solutions Inc. took the Grand Prize over eleven other finalists who presented to a prominent panel of judges consisting of executives from leading wireless and technology companies, including AT&T, deCarta, Denso, DeviceAnywhere, DigitalGlobe, Imagination Technologies, Intel, Microsoft (Bing Maps), Research In Motion (RIM), Samsung, Tanla and Verizon.

Two Runners-Up were also selected by the judging panel:

• First Runner-Up: ZOS Communications (www.zoscomm.com) – zhiing is a rich messaging application with location at its core, enabling services from social to enterprise to be layered into the lives of users—your universal inbox for location communications and interactivity.
• Second Runner-Up: Spriv (www.spriv.com) – Spriv revolutionizes automatic Internet authentication, preventing fraudulent use of stolen credit cards and user/password information by tying their use to the owner's mobile phone location.

"We are thrilled that the NAVTEQ Global LBS Challenge is a part of Where 2.0 this year, as the conference draws an impressive number of developers to Silicon Valley and is a great opportunity to showcase NAVTEQ's strong support of the developer community," said Jeff Mize, executive vice president, Global Sales, NAVTEQ. "The innovative group of applications in our North America contest, which includes a broad solutions ranging from business and fleet applications to a fitness performance assistant, builds on the diverse range of impressive solutions we saw in the European leg of our competition last month."

Special recognition awards were also presented by sponsors for outstanding achievements, including:

• 3D Arts (www.3dartsmobile.com), Hile Arcade™: Best App for Use of Tanla License Manager, selected by global sponsor Tanla, and
• Cell Storm (www.cellstorm.com), Cell Storm Real Estate: Most Innovative Use of Graphics, selected by global award sponsor Imagination Technologies.

Visit www.LBSChallenge.com for information on the other four regions in this year's competition: Europe-Middle East-Africa (EMEA), India, South America and Asia-Pacific (APAC).

About the NAVTEQ Global LBS Challenge®

First launched in 2003, the NAVTEQ Global LBS Challenge is a worldwide competition conducted by NAVTEQ Network for Developers™ (NN4D), daring application developers around the world to build innovative location-based services (LBS) using dynamic positioning technology and NAVTEQ® maps. Integrating the accuracy and richness of NAVTEQ digital map data and LBS content facilitates the timely evolution of the next wave of location-aware applications. The Global LBS Challenge has become the premier event in the LBS industry for shining the spotlight on global LBS innovation and opportunity. Over 32% of the finalists from the past six years have gone on to receive venture capital funding or launch commercially-distributed applications. For more information on this year's competition, go to www.LBSChallenge.com.

About NAVTEQ Network for Developers™

NAVTEQ Network for Developers (NN4D) is a dynamic web portal and global community that provides developers and business partners with the technical and business support needed to build, showcase and launch the most innovative location-enabled solutions. NN4D includes resources such as mapping APIs, LBS content, point of interest data and routing information as well as geospatial platforms and tools from NAVTEQ and its partners. Members can rely on NN4D when creating GPS-based applications for the web, mobile phones, GIS and portable navigation devices that employ traffic, navigation, location content and location-based advertising for enterprise and consumer use. Connect with the people, tools and resources you need to build and market your location-enabled products by joining today at www.NN4D.com/joindevelopers.

About NAVTEQ

NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world.  NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has approximately 4600 employees located in 203 offices in 45 countries.

NAVTEQ, NAVTEQ Network for Developers and Global LBS Challenge are trademarks of NAVTEQ in the U.S. and other countries. All rights reserved.

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