Natural High Native iPad App Developed by Troy Apps Encourages Drug-free Youth with Help from Celebrity Videos

SAN DIEGO, Oct. 30, 2013 /PRNewswire/ -- Natural High, a drug abuse prevention organization that encourages youth to say yes to their passions and no to drugs, announced the launch of a new iPad app developed by Troy Apps Software. The announcement was made at Natural High's renowned gala in San Diego last week. Click here to see the VIDEO.

(Logo: http://photos.prnewswire.com/prnh/20131030/LA07406LOGO)

Natural High's iPad app will reach more than 6 million youth through 16,000 educators nationwide with the simple message: having a natural high is better than having an artificial one. A natural high is an activity, art form or sport that you love to do and makes you feel good- inside and out. The app will contain candid, personal streaming videos from celebrities about achieving success by being drug-free. Stories from the band Switchfoot, singer Cassadee Pope, action sports star Travis Pastrana, NBA player Mike Conley Jr., world-class gymnast Jordyn Wieber and more actively demonstrate that not everybody is doing drugs. The app also features digital curriculums that can be used anywhere, anytime- because the native app does not require Internet connectivity.

Natural High Chief Visionary Officer Jon Sundt said, "This iPad app enables us to deliver our message digitally with amazing graphics and high-quality celebrity videos to millions of students. Kids are downloading apps every day and the iPad is the platform they want to be on – that's where Natural High needs to be to tell our youth that living life free from alcohol and drugs is the best high of all. The app developed by Troy Apps will help us creatively amplify our message and give millions of students a cool reason to click and turn their backs on an artificial high."

The app is being provided to a number of select educators to review and will be widely available via iTunes by the end of the year.

"The native iPad app we created for Natural High enables the organization to reach more students on a device teens love – the iPad! With rich images, the capability to load large videos and iTunes access, the app will help Natural High communicate its inspiring message to schools nationwide," said Troy Apps Software Chief Executive Officer Michael Trautt. "We're proud to be part of this important movement and encourage people to give to this incredible organization by visiting http://naturalhigh.org/give/."

About Natural High
Natural High is a drug abuse prevention organization that helps youth discover, amplify and pursue their natural high. This message is communicated primarily through teachers in the Education Network and the Natural High Video Series made available free-of-charge to schools in the U.S. As a result of the video series, 83% of educators report a change in their students' perception about drugs and alcohol, and 85% of students participating have reported having a natural high will help fight the temptation of drugs and alcohol. Currently, 16,000 educators use the curriculum to reach more than 6 million students annually with the message of encouragement to live naturally high. http://www.naturalhigh.org.

About Troy Apps Software 
Troy Apps Software develops premier native iPad catalog apps with a combined fluency in mobile, enterprise IT and network connectivity. For more than 20 years our team has worked with companies to evolve their print materials. Our native iPad apps turn printed catalogs, training materials, brochures, and presentations into rich, interactive mobile applications that better communicate, increase sales, shorten sales cycles and significantly reduce printing and marketing costs. Troy Apps develops in Apple iOS and integrates rich images, videos, navigation, search, zoom and more. With Troy Apps and Apple, your materials and presentations evolve into advanced, interactive sales tools.  www.troyapps.com. 760.930.9200

Media Contact:
Bonnie Shaw
760.230.2424
[email protected]

SOURCE Troy Apps Software

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