National Cheerleaders Association and National Dance Alliance Championships to be Televised on CBS Sports Network

GARLAND, Texas, Feb. 22, 2012 /PRNewswire/ -- National Cheerleaders Association (NCA) and National Dance Alliance (NDA) are proud to announce that two of their most celebrated Championships will be televised nationally on CBS Sports Network during the 2012 season. The championships will air at 12:00 Noon, ET on four consecutive Sundays, beginning with the NCA All Star Championship on April 15, 2012.

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The NCA All-Star National Championship is the largest and most prestigious All Star-specific competition in the country. More than 17,000 athletes from 33 states and 2 countries will compete in the 25th anniversary of the event in Dallas, Texas, February 25-26, 2012.

"We're excited that NCA All-Star Nationals is going to be featured on CBS Sports Network," says Justin Carrier, Vice President of NCA. "Featuring our top athletes on the national network will help raise awareness of this All Star community."

The NCA/NDA Collegiate Cheer & Dance Championship is the largest competition in the country for college cheer and dance teams.  Over 220 teams will compete in the 31st anniversary of the event in Daytona Beach, Florida, April 11-15, 2012.

"We're thrilled to have our National Championship air on a network that features collegiate sports and is available to millions of viewers," says NCA/NDA Senior Vice President, Bill Boggs.  "The teams that compete at our Championship are responsible for promoting school spirit in their respective colleges and universities all year round. We admire the leadership they show in their communities, and we're proud to provide a platform that showcases the athleticism and talent of these competitors."

Air Dates:
NCA All-Star National Championship
Show 1: April 15, 2012 12:00 Noon ET
Show 2: April 22, 2012 12:00 Noon ET

NCA/NDA Collegiate Cheer & Dance Championship
Show 1: April 29, 2012 12:00 Noon ET
Show 2: May 6, 2012 12:00 Noon ET

About Varsity
Varsity, NCA/NDA's parent company, is the source for all things related to cheerleading and dance team.  With a rich heritage and traditions dating back to 1948, Varsity is an innovative global leader comprised of the leading spirit brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Web-based Varsity TV features thousands of cheerleading and dance team videos and has become a favorite cheer destination for cheerleaders and coaches alike.  Varsity has led the way in cheerleading safety as a supporter of the American Association of Cheerleading Coaches and Administrators since 1987 and as a camp leader training more than 325,000 cheerleaders per year in cheerleading fundamentals with an emphasis on safety. Based in Memphis, Tennessee, Varsity employs 5,000 employees nationwide.  For more information about Varsity, please visit http://www.varsity.com.

About NCA/NDA
Founded in 1948 by Lawrence "Herkie" Herkimer, NCA was the first cheerleading company. In 1976, a distinction between cheer and dance was made within the company and NCA Superstar was born, eventually changing its name to NDA. NCA/NDA hosts over 75,000 cheerleaders and dancers each year at their Summer Camps. These Camps prepare cheer and dance teams for the season ahead. NCA/NDA hosts over 1,500 teams from 45 states at their National Championships. NCA/NDA administers over 40 local, regional and national competitions each year nationwide. For more information on NCA/NDA, visit www.nca.varsity.com and www.nda.varsity.com.

About CBS Sports Network
CBS Sports Network, the cable channel of CBS Sports, features comprehensive sports programming. The Network covers more than 300 live games annually, showcasing 30 men's and women's sports, in addition to a variety of studio shows, documentaries and original programs. CBSSN's live programming is highlighted by college sports including, teams from the Mountain West, Conference USA, Atlantic 10, Patriot League, the United States Naval Academy and the United States Military Academy, as well as Major League Lacrosse and National Lacrosse League. The Network also airs the weekday "Tim Brando Show" and is the new home of Professional Bull Riders (PBR).  On April 3, 2012, the Network premieres ROME, a new weekday program hosted by Jim Rome that will feature news and opinion on the day's hottest sports stories with rants, debates and guest appearances by some of the biggest names in sports.

CBS Sports Network is available across the country through local cable, video and telco providers on Verizon FiOS Channel 94 and AT&T U-Verse Channel 643 (1643 in HD) and via satellite on DirecTV Channel 613 and Dish Network Channel 152. For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com.

CONTACT: Jenni Parrish, +1-972-840-4085, [email protected]

SOURCE Varsity