NAMIC Announces Winners Of The 2015 Excellence In Multicultural Marketing Awards

NEW YORK, Sept. 24, 2015 /PRNewswire/ -- NAMIC (National Association for Multi-ethnicity in Communications) today announced the winners of its Excellence in Multicultural Marketing Awards (EMMA).  Presented in conjunction with the Annual NAMIC Conference, the awards competition recognizes outstanding marketing efforts designed to attract and retain ethnically and culturally diverse audiences and customers including African American, Asian, Hispanic, LGBT and other market segments. Scheduled for September 29-30, 2015 at the New York Marriott Marquis, the NAMIC Conference is held as part of the television industry's Diversity Week.

On Wednesday, September 30, winners of the Excellence in Multicultural Marketing Awards will be recognized at a special luncheon featuring a keynote address delivered by Eddie Huang, the New York Times bestselling author of Fresh Off the Boat. ABC adapted his memoir into one of this season's most talked about original television series. The sitcom, Fresh Off the Boat is the first Asian American family centric TV series in nearly 20 years.

A writer, entrepreneur and chef, Huang is widely known as the owner of New York City's East Village restaurant, Baohaus. In his work as a TV personality, Huang hosts the Vice food show Huang's World, Cooking Channel's Cheap Bites and MTV's Snack-Off.  Huang is a panelist on MTV2's Jobs That Don't Suck and has appeared on Anthony Bourdain's The Layover.

Recognizing the media and entertainment industry's commitment to implementing best practices, the EMMAs highlight creative, strategic and innovative multicultural marketing approaches. The NAMIC Multicultural Marketing Committee, a consortium of the industry's experts, provides guidance for the EMMA competition, which has two award categories: Case Studies/Campaigns and Marketing Tactics. Entries submitted in each category were judged within three divisions: Media Content Distributors, Networks/Industry Suppliers and Other.

For additional information regarding the 29^th Annual NAMIC Conference, contact Sandra Girado, senior director of Meetings and Events, NAMIC at 212-594-5985. Online registration for the Annual NAMIC Conference can be accessed by visiting http://www.namic.com.  A complete list of EMMA winners follows.

2015 EMMA Winners

Distributors

Case Studies / Campaigns

FIRST PLACE
Villa Paraiso
Company: Comcast
Agency: Grupo Gallegos

SECOND PLACE
Today is History
Company: Comcast
Agency: Burrell Communications and Skai Blue Media

THIRD PLACE
Western Union Direct from Bollywood
Company: Western Union
Agency: Saavn

Marketing Tactics

All Other Media

FIRST PLACE
Villa Paraiso
Company: Comcast
Agency: Grupo Gallegos

SECOND PLACE
Black Friday
Company: Comcast
Agency: Grupo Gallegos

Digital

FIRST PLACE
Shaw CNY 2015 Digital Tactics
Company: Shaw Communications Inc.
Agency: Represent Communications Inc.

SECOND PLACE
XFINITY – Keeping Up With The Joneses
Company: Comcast
Agency: Burrell Communications

THIRD PLACE
XFINITY Online Video
Company: Comcast
Agency: Gravity

Direct Mail

FIRST PLACE
Nexos Latinos Winter 2015
Company: Eclipse Marketing and Time Warner Cable
Agency: Eclipse Marketing Services, Inc.

SECOND PLACE
Puravida May 2015
Company: Comcast Florida Region
Agency: Holton Sentivan + Gury

THIRD PLACE
XFINITY Direct Mail Acquisition
Company: Comcast
Agency: Gravity

Experiential Marketing

FIRST PLACE
#SignMyTweet/ #FirmaMiTweet
Company: Comcast
Agency: Grupo Gallegos

SECOND PLACE
Estadio FiOS
Company: Verizon FiOS
Agency: TDW+Co

Print

FIRST PLACE
XFINITY – Keeping Up With The Joneses
Company: Comcast
Agency: Burrell Communications

SECOND PLACE
MLK – Weapons of a Movement
Company: Comcast
Agency: Burrell Communications

THIRD PLACE
Bell Canada – South Asian
Company: Bell Canada
Agency: Maple Diversity Communications

Radio

FIRST PLACE
XFINITY – Keeping Up With The Joneses
Company: Comcast
Agency: Burrell Communications

Social Media

FIRST PLACE
#SignMyTweet/ #FirmaMiTweet
Company: Comcast
Agency: Grupo Gallegos

SECOND PLACE
Alimenta Tu Rivalida/Fuel Your Rivalry
Company: Comcast
Agency: Grupo Gallegos

Television

FIRST PLACE
Here comes Lili Estefan
Company: Time Warner Cable
Agency: Pure Growth

SECOND PLACE
Nestle Quality Street - Diwali
Company: Nestle Canada
Agency: Maple Diversity Communications

Network/Industry Supplier

Case Studies / Campaigns

FIRST PLACE TIE
Walmart Holiday Hub remix ft. Chef Roble
Company: One Solution
Agency: MediaVest

FIRST PLACE TIE
Dr. Pepper & Atrevete A
Company: NBCUniversal Hispanic Group

SECOND PLACE TIE
World Cup TVE
Company: Univision Deportes
Agency: Blanco-Lorenz Entertainment Branding Inc.

SECOND PLACE TIE
Bud Light & Buscando Mi Ritmo
Company: NBCUniversal Hispanic Group

THIRD PLACE TIE
Marketing Campaign
Company: NBC Universo

THIRD PLACE TIE
El Senor De Los Cielos 3
Company: NBCUniversal Telemundo

Marketing Tactics

All Other Media

FIRST PLACE
IMD Sizzle Reel
Company: International Media Distribution

SECOND PLACE
Alex Esclamado Memorial Award
Company: GMA Network, Inc.
Agency: GMA International

THIRD PLACE
Home Away from Home Battad Episode
Company: GMA Network, Inc.
Agency: GMA International

Digital

FIRST PLACE
Almost Christmas Cash Out Watch and Win
Company: BET Networks

SECOND PLACE
TV JAPAN +
Company: NHK Cosmomedia America, Inc./TV JAPAN

THIRD PLACE
VOD Highlight Email Marketing
Company: International Media Distribution

Direct Mail

FIRST PLACE
TV JAPAN Audio Greeting Cards
Company: International Media Distribution

SECOND PLACE TIE
Eros Now On Demand & Filipino On Demand
Company: International Media Distribution
Agency: Eagle XM

SECOND PLACE TIE
Univision Deportes Network Client Mailer
Company: Univision Deportes
Agency: Blanco-Lorenz Entertainment Branding Inc.

Diversity Awareness

FIRST PLACE
East of Main Street
Company: HBO

SECOND PLACE
I IDENTIFY, Independent Lens
Company: ITVS

THIRD PLACE
Harlem Red Carpet Party at Cecil's
Company: HBO

Experiential Marketing

FIRST PLACE
Harlem Red Carpet Party at Cecil's
Company: HBO

SECOND PLACE
Drumline: A New Beat Experiential Mktg
Company: VH1
Agency: Liquid Soul

THIRD PLACE
El Senor de los Cielos 3 – La Experiencia
Company: Telemundo Network
Agency: CineTransformer, 3456 Group

Grassroots

FIRST PLACE
Drumline: A New Beat - #PassTheBaton
Company: VH1
Agency: Liquid Soul

SECOND PLACE
Bessie 81 Theater Tour
Company: HBO

THIRD PLACE
East of Main Street
Company: HBO

Out of Home

FIRST PLACE
Centric Martha's Vineyard Takeover
Company: BET Networks
Agency: Events by Fabulous

SECOND PLACE
Big Freedia Queen of Bounce S3
Company: FUSE

THIRD PLACE
Atlanta Exes – Bus Shelter
Company: VH1

Premium

FIRST PLACE
Nellyville Cuddle Nelly Body Pillow
Company: BET Networks – 360 Marketing

SECOND PLACE
GMA Pinoy TV LoudBasstard Bamboo Speaker
Company: GMA Network, Inc.
Agency: GMA International

THIRD PLACE
IMD 2015 Calendar & Digital App
Company: International Media Distribution

Print

FIRST PLACE
More to Love Print Ad for Telus
Company: GMA Network, Inc.
Agency: GMA International

SECOND PLACE TIE
Yandel "Legacy: De Lider a Leyenda" Tour
Company: HBO

SECOND PLACE TIE
Drumline: A New Beat - Print
Company: VH1

Radio

FIRST PLACE
BET Awards 14 Radio Broadcast Center
Company: BET Networks

SECOND PLACE
Suave Says - Radio
Company: VH1

Social Media

FIRST PLACE
Premios Billboard 2015
Company: NBCUniversal Hispanic Group

SECOND PLACE
Drumline: A New Beat – Social Media
Company: VH1
Agency: Liquid Soul

THIRD PLACE
Ilustrado World Premiere Tweet Up Promo
Company: GMA Network, Inc.
Agency: GMA International

Television

FIRST PLACE
Advertising Campaign for a Network
Company: NBC Universo

SECOND PLACE
Through A Lens Darkly, Independent Lens
Company: ITVS

THIRD PLACE
HBO Latino "Fall Image"
Company: HBO

Other

Case Studies / Campaigns

FIRST PLACE
McCormick Online Cook Off
Company: McCormick Canada
Agency: AV Communications

SECOND PLACE
TRESemme Hispanic PR
Company: TRESemme
Agency: The Dream Team Agency

Marketing Tactics

Digital

FIRST PLACE
Johnson & Johnson - Aveeno
Company: Johnson & Johnson Inc. Canada
Agency: Maple Diversity Communications

Experiential Marketing

FIRST PLACE
McCormick Online Cook Off
Company: McCormick Canada
Agency: AV Communications

SECOND PLACE
Sony CNY
Company: Sony Canada
Agency: Maple Diversity Communications

THIRD PLACE
Johnson & Johnson - Aveeno
Company: Johnson & Johnson Inc. Canada
Agency: Maple Diversity Communications

Out of Home

FIRST PLACE
Nestle Quality Street
Company: Nestle Canada
Agency: Maple Diversity Communications

Print

FIRST PLACE
Kit Kat CNY
Company: Nestle Canada
Agency: Maple Diversity Communications

Social Media

FIRST PLACE
Carol's Daughter
Company: Carol's Daughter
Agency: 135^th Street Agency

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SOURCE NAMIC

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