Nabisco Celebrates Anniversary Milestone By Surprising Fans With Daily Rewards

Mondelēz International brand launches "115 Moments of Joy," celebrating and rewarding fans every day, now through the end of the year

News provided by

Mondelez International

Sep 08, 2016, 08:17 ET

EAST HANOVER, N.J., Sept. 8, 2016 /PRNewswire/ -- For more than a century, Nabisco, a Mondelēz International brand, has provided families with their favorite cookie and cracker products. Today, the Nabisco brand is celebrating the 115^th anniversary of its debut in the marketplace with the launch of "115 Moments of Joy." Each day for the remaining 115 days of 2016, your favorite Nabisco brands are bringing consumers across the country daily prizes to commemorate this milestone in unexpected ways.

You could be next! Katie Holmes surprises an unsuspecting shopper with $115 to kick off Nabisco's 115 Moments of Joy program. Celebrate with Nabisco products and you could win $115 to $115,000 - visit Nabisco115Moments.com for more details.

To generate excitement around the "115 Moments of Joy" promotion, Nabisco and actress Katie Holmes surprised an unsuspecting Calabasas, CA shopper with $115! Why? Because she simply was spotted with RITZ Crackers in her shopping cart. Nabisco is delighted to bring moments like this to fans across the country – with chances to win daily prizes varying from cash giveaways to memorable experiences.

"We are proud of our long history of providing consumers with quality, snacking favorites," said Roberto Marques, Executive Vice President and President, North America, Mondelēz International. " '115 Moments of Joy' is our way of celebrating our fans and customers and serving up daily moments of joy as we celebrate 115 years of our brands making memories for families coast to coast."

Moments of Joy
Want your chance to win?? Celebrate with your favorite Nabisco products and check-out multiple touch points and opportunities happening everyday through the remainder of the year:

Register at Nabisco115Moments.com for a chance to win one of the daily cash giveaways of $1,150 or a special celebrity experience – and $115,000!
Be spotted at select retailers coast-to-coast with Nabisco products in your shopping cart or a piece of paper with the word "Nabisco" on it for a chance to win $115 on the spot!
Pin your favorite Nabisco recipe on Pinterest – you could win one of 115 daily prizes of $115.
Participate in DJ giveaways through multiple iHeartMedia stations nationwide and through iHeartRadio, its all-in-one digital music and live streaming radio service, for a chance to win great prizes.

"115 Moments of Joy" is the first major program kicking off a multi-year national collaboration between Nabisco and iHeartMedia. Additionally, the brand is also teaming up with Facebook and Pinterest whose social platforms and engagements are part of the integrated, multi-touch program.

"Because both iHeartMedia and Nabisco make it a priority to reach fans wherever they are with the products and services they want, this collaboration is a natural fit," said Bob Pittman, Chairman and CEO, iHeartMedia. "We are proud to be supporting the anniversary celebration with Nabisco and look forward to a continued rich partnership into next year and beyond."

For more details about "115 Moments of Joy," including how to enter without a purchase, track news via the #Nabisco115moments hashtag, visit www.Nabisco115Moments.com or follow Nabisco on Facebook and Pinterest for more details.

Part of the Mondelēz International brand, Nabisco includes some of the best-known cookies and cracker brands including but not limited to OREO, Ritz, Triscuit, Wheat Thins, Honey Maid, Chips Ahoy! and belVita.

About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs coffee and Tang powdered beverages. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at twitter.com/MDLZ.

About iHeartMedia
With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company's radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company's radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.

iHeartRadio, iHeartMedia's digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over a billion downloads, iHeartRadio reached 90 million registered users faster than any other radio or digital music service and even faster than Facebook.

iHeartMedia's platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.

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SOURCE Mondelez International