Myspace Unleashes World's Largest Online Music Library to Fans Everywhere with New Music Player

BEVERLY HILLS, Calif., Dec. 20, 2011 /PRNewswire/ -- Myspace (www.myspace.com), a leading social entertainment destination that lets artists and fans share and discover content, today announced the release of its new Myspace Music Player, which empowers people to access the world's largest catalog of music online.  The new player is the first to provide free unlimited on-demand listening, lean-back personalized radio mode, improved search functionality, as well as instant sync capabilities that allows people to share the music they've listened to on Myspace with their friends on Facebook.

The player's advanced features reflect Myspace's DNA: promoting and enabling music sharing and discovery. Through unique licensing agreements with Sony, Universal, EMI and Warner (aka The Big Four record labels) and partnerships with 20,000 independent labels, Myspace has unrivaled global rights to more than 42 million songs, boasting a library that is three-times the size of other online catalogs.  

"Myspace has unmatched access to signed and unsigned artists who need a platform to get their music out. The new player is our commitment to fostering the artist-fan connection—not only allowing people to play their favorite songs, but also offering suggestions to unearth new favorites," said Chris Vanderhook, COO of Myspace. "Through the Facebook integration, we're extending the discovery process across networks, allowing music fans to circulate their playlists and recommend top picks to all their friends."

The new Myspace Music Player allows users to do the following:

• On-Demand Listening lets people listen to individual songs, full albums and playlists for free, on demand without interruption of audio advertisements and with no caps on streaming or skips.
• Facebook Integration allows people to listen and share their music selections instantly with friends via Myspace and Facebook's news feed, ticker and timeline.  Myspace automatically creates a profile for new users so there is no time wasted setting up an account. 
• Radio Mode is a lean-back listening experience that recommends tracks for people based on their music listening history. The player functionality also allows listeners to add songs to their existing playlists based on newly-discovered favorites that they heard first through the Myspace recommendations made in Radio Mode.  Additionally, through Radio Mode, people can discover all 15 million artists on Myspace – major, independent, signed or unsigned – and visit an artist's radio station at the link: myspace.com/artistname/radio.
• Discover new music with improved search options such as Discovery/Browse, Top Charts, Similar Songs and Editor's Picks.

Myspace beta testing reveals that the recent player enhancements have driven consumer engagement beyond the one-hour mark to over 20 songs and resulted in a 10% lift in the average number of music streams per person. The Myspace music player is available both online and on mobile devices, allowing people to access their favorite music anytime, anywhere without advertisement interruptions and subscription fees.

The newly released player is the biggest development to Myspace since the company's acquisition by Specific Media in June 2011.

ABOUT MYSPACE:

Myspace, LLC. is a leading social entertainment destination powered by the passions of fans. Aimed at a Gen Y audience, Myspace drives social interaction by providing a highly personalized experience around entertainment and connecting people to the music, celebrities, TV, movies, and games that they love. These entertainment experiences are available through multiple platforms, including online, mobile devices, and offline events.

Myspace is also the home of Myspace Music, which offers an ever-growing catalog of freely streamable audio and video content to users and provides major, independent, and unsigned artists alike with the tools to reach new audiences. The company is headquartered in Beverly Hills, CA and is a subsidiary of Specific Media.

ABOUT SPECIFIC MEDIA:

Specific Media is a digital media company driving viewership for content owners, engagement for brands and relevance for consumers. With capabilities spanning original programming, cross-channel distribution and addressable advertising, the company connects audiences, content and brands, adding meaning to each touch-point. As people discover new ways to consume content, Specific Media creates impactful media experiences no matter where they are.
www.specificmedia.com.

Media Contacts:
Ivy Mollenkamp
Rogers & Cowan for Myspace
310.854.8131
[email protected]

Neda Azarfar
Specific Media
949.861.2045
[email protected] 

SOURCE Myspace, LLC.

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