Multi-Platinum International Superstar Jason Derulo Premieres Music Video For "If It Ain't Love" Exclusively On musical.ly

SAN FRANCISCO, May 9, 2016 /PRNewswire/ -- Multi-platinum international superstar, Jason Derulo will premiere the music video for his smash-hit single "If It Ain't Love" today via musical.ly, the world's fastest growing social video network reaching over 65 million users.  Co-directed by Derulo and Joe Labisi, fans will be able to watch the video for "If It Ain't Love" exclusively on musical.ly starting at 7:00 AM PST, followed by a worldwide release on YouTube.

musical.ly  celebrates creativity with videos recorded in 15 seconds or less.  The platform has become the ultimate destination for millennials and Gen Z-ers to share, discover and create videos that align with current conversations and trends across social media.  Every day, millions of teens use musical.ly as an outlet to express themselves through singing, dancing, comedy and lip-syncing. Users can add filters and edit the speed of their videos before posting directly to musical.ly or sharing across other social channels.

"musical.ly is one of those things that I love personally and has been such a dope way for me to connect with my fans," said Derulo. "I'm really excited to debut my new music video on musical.ly and can't wait for people to see it." 

"We are so excited to have Jason Derulo as the first artist to exclusively premiere a music video on musical.ly," said Alex Hofmann, President, North America at musical.ly, Inc. "Jason continuously champions musical.ly with innovative music and dance campaigns that engage our passionate community in truly creative ways. We know his 3 million fans on the platform will be thrilled to be the first audience to experience this new video."

Fans can access Derulo's new video "If It Ain't Love" by downloading the musical.ly app.  For new users, the video will be featured on the first screen they see when they open the app.  Existing users can access the video by searching the hashtag #ifitaintlove from within the app.  A total of 14 videos will be unveiled in 15 second increments that can be shared across the platform. 

musical.ly has not only attracted the attention of major artists such as Jason Derulo, Andra Day, Sia, Keke Palmer and Vanessa Hudgens, to name a few, but has launched several social media stars via the platform.  Good Morning America recently featured Ariel Martin who is one of the most popular users - or "musers" - on the platform.  15 year old Martin (who goes by @babyariel on musical.ly) has racked up more than 8 million followers in less than a year.

musical.ly was recently nominated by Google for the "Standout Startup App" award for the first ever Google Play Awards.  Winners will be announced during a special session at Google's annual developer conference (Google I/O) on May 19^th.  In addition, musical.ly recently won a Webby Award for the 2016 People's Voice for Best Use of Mobile Camera.  The Shorty Awards also created a new category for musical.ly that will be included in next year's show.

ABOUT MUSICAL.LY
Founded in 2014, by creator Alex Zhu and longtime friend, Luyu Yang, musical.ly is a social media platform for creating, sharing and discovering short music videos. Every day, millions of teens use musical.ly as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. The app celebrates creativity with videos recorded in 15 seconds or less and shared across the musical.ly community. More than half of U.S. teens are users of musical.ly. Since first being made available in October 2014, musical.ly has hit #1 in the iOS App Store for free apps in 19 countries - including the United States.

ABOUT JASON DERULO:
Singer, songwriter, and dancer Jason Derulo is one of the most successful and sought-after artists in the industry today. In the six years since ascending to superstardom, Derulo has sold over 55 million singles worldwide, all of which have been co-written by the artist himself.  Jason Derulo, who got his start writing hits for other a-list artists such as Lil Wayne, Pitbull, Diddy and more, has seen his eye-grabbing music videos amass over two billion views on YouTube. His music has been streamed over six billion times on Spotify, and his singles have aired on radio to an audience of over 17 billion since his debut single "Whatcha Say."  His four acclaimed studio albums have accumulated eleven Top 10 singles (including four #1 singles on the Hot 100):  "Whatcha Say," "In My Head," "Ridin' Solo," "Don't Wanna Go Home," "It Girl," "The Other Side," "Marry Me," "Talk Dirty," "Wiggle," "Trumpets," and "Want To Want Me."  Equally as influential overseas, Jason Derulo has had four #1 singles in the UK, with "Want To Want Me" staying at #1 for four weeks in 2015.  Jason Derulo continues to remain at the forefront of modern music, continuing to help shape the DNA of both urban and pop music. Derulo is also a judge on the 13th season of the hit TV show So You Think You Can Dance, alongside Paula Abdul and Nigel Lythgoe.  The new season premieres Monday, May 30th on FOX. 

For more information on musical.ly, contact:
Allison Elbl / IDPR /  [email protected] 
Katie Altman/ IDPR / [email protected]

For more information on Jason Derulo, contact:
Phylicia Fant at Warner Bros. Records, phylicia,[email protected]

SOURCE musical.ly

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