Mother's Day is Payday for Social Game Publishers

MOUNTAIN VIEW, Calif., May 10 /PRNewswire/ -- TrialPay, a leading provider of e-commerce solutions that increase conversion rates and boost order values for any online seller, today shared results of a study that tracks Mother's Day campaigns conducted by social games on Facebook Platform®.

According to TrialPay's research, in the week leading up to Mother's Day, about $1 million per day was generated by "gifts for mom" promotions that paired offers from online flower merchants and others with free in-game virtual goods and currency. TrialPay estimates that these promotions drove a 5x increase in social game revenues over normal daily revenue, and found that about 40% of purchasers were first-time buyers in these games. In addition to adding new buyers, the holiday also helped game publishers more than double their visitor conversion rates - meaning that twice as many players as usual made a purchase during the period.

More than 40% of the top 50 social games ran Mother's Day promotions this year, with close to 80 million daily users presented with relevant offers in the run-up to the holiday.

"Seasonal campaigns around holidays can present a significant source of revenue for game publishers. Mother's Day is the 2nd-largest gifting holiday in the U.S.  - our study shows that social gaming companies took advantage of this opportunity to convert more of their users to paying customers," said Alex Rampell, CEO of TrialPay. "Social games companies have been primarily focused on engagement and viral sharing, and they're just starting to experiment with monetization, so this is an early indicator of big things to come."

To download the full research report, please visit http://www.trialpay.com/go/mday_2010.

About TrialPay

TrialPay provides e-commerce solutions that increase conversion rates and boost order values for any online seller. TrialPay's payment and promotions platform uses the efficiencies of the Web to pair online shoppers with ideal offers at every stage of the purchase process. With TrialPay, everyone wins: online stores make more sales from their current traffic, advertisers acquire new customers on a pay-for-performance basis and shoppers get a free product with every purchase.

TrialPay works with name-brand companies across many verticals, including AVG, Gap, Playfish and thousands of others. In three years, TrialPay has provided 60 million registered users with compelling payment and promotions options at more than 10,000 online stores. For more information, visit www.trialpay.com.

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SOURCE TrialPay