Morgans Hotel Group Celebrates the 40th Anniversary of Earth Day with VeeV Acai Spirits' 'Treetini'

NEW YORK, April 1 /PRNewswire-FirstCall/ -- Morgans Hotel Group Co. (Nasdaq: MHGC), the original boutique hotel company, announced today its plans to recognize the 40th Anniversary of Earth Day with a chic new spin on "going green". The famed hospitality innovators are excited to offer the "Treetini", brought to you by VeeV, the World's First Acai Spirit and only certified carbon-neutral spirit on the market. The cocktail will be showcased alongside their seasonally programmed cocktail menus in eight of their properties across the United States beginning April 1st. Participating properties include the always-abuzz Mondrian in Los Angeles, Delano, Shore Club and Mondrian in South Beach, Royalton and Hudson in New York, Clift in San Francisco, and the latest addition to their collection Ames in Boston.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100401/NY80552)

The "Treetini" ($12), a refreshing blend of VeeV Acai Spirit, agave nectar, fresh lime and mint, promises to please the palette of even the most particular guest. Not to mention while sipping on this sleek new concoction-on-the-rocks, scenesters and stars alike will contribute to a cause for the greater good. VeeV's "Treetini" was developed in collaboration with Live It Green, a company that prides itself on threading socially conscious initiatives into more "recreational" agendas, in order to plant 1 tree for every 1 cocktail purchased in the month of April. Morgans Hotel Group will begin serving the cocktail Thursday and hopes to reach a goal of 1,000 trees planted as a result, contributing to VeeV's overall goal of 10,000 new trees planted in April.

To learn more about the Treetini Program visit www.VeeVlife.com/TREEtini.

About Morgans Hotel Group

Morgans Hotel Group Co. (Nasdaq: MHGC) is widely credited as the creator of the first "boutique" hotel and a continuing leader of the hotel industry's boutique sector.  Morgans Hotel Group operates and owns, or has an ownership interest in, Morgans, Royalton and Hudson in New York, Delano and Shore Club in South Beach, Mondrian in Los Angeles and South Beach, Clift in San Francisco, Ames in Boston, and Sanderson and St Martins Lane in London. Morgans Hotel Group and an equity partner also own the Hard Rock Hotel & Casino in Las Vegas and related assets. Morgans Hotel Group also manages hotels in Isla Verde, Puerto Rico and Playa del Carmen, Mexico.  Morgans Hotel Group has other property transactions in various stages of completion, including projects in SoHo, New York and Palm Springs, California. For more information please visit www.morganshotelgroup.com.

Forward-Looking and Cautionary Statements

This press release may contain certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995.  Such forward-looking statements relate to, among other things, the operating performance of our investments and financing needs. Forward-looking statements are generally identifiable by use of forward-looking terminology such as "may," "expect," "anticipate," "estimate" "believe," "project," or other similar words or expressions. These forward-looking statements reflect our current views about future events and are subject to risks, uncertainties, assumptions and changes in circumstances that may cause our actual results to differ materially from those expressed in any forward-looking statement. Important risks and factors that could cause our actual results to differ materially from those expressed in any forward-looking statements include, but are not limited to economic, business, competitive market and regulatory conditions such as: a sustained downturn in economic and market conditions, particularly levels of spending in the business, travel and leisure industries; continued tightness in the global credit markets; general volatility of the capital markets and our ability to access the capital markets; our ability to refinance our current outstanding debt and to repay outstanding debt as such debt matures;  our ability to protect the value of our name, image and brands and our intellectual property;  risks related to natural disasters, such as earthquakes and hurricanes; hostilities, including future terrorist attacks, or fear of hostilities that affect travel;  and  other risk factors discussed in MHG's Annual Report on Form 10-K for the fiscal year ended December 31, 2009, and other documents filed by MHG with the Securities and Exchange Commission from time to time.  All forward-looking statements in this press release are made as of the date hereof, based upon information known to management as of the date hereof, and MHG assumes no obligations to update or revise any of its forward-looking statements even if experience or future changes show that indicated results or events will not be realized.

About VeeV Acai Spirit

Committed to environmental protection since its launch in 2007, VeeV is recognized as the pre-eminent eco-spirit on the US market. It is the world's only carbon neutral spirit thereby completely erasing its carbon footprint with its sustainable business activities.  VeeV donates $1 per bottle purchased back to the Brazilian Rainforest to ensure the safe harvest of Acai. It is also distilled at the only wind-powered distillery in the US, utilizing the superfruit power of Acai, an exotic-tasting Brazilian fruit widely considered to be one of the healthiest foods on the planet.

SOURCE Morgans Hotel Group Co.

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